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Pura Vida Game

Help people to improve their nutricional habits in a fun way

Photo of Ricardo Fontes Macedo
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Who is the target audience for your idea and how does it inspire the end user to lead a healthier life?

My end user is women from 16 until 50 years old.

My gamification is based in build small groups of three in whatsapp where the facilitator spread challenges during the week. Whatsapp is an accessible tool to achieve a large amount of people of different socioeconomic and multicultural backgrounds. Furthermore, people love because who manage and give the feedback it's a real person and not a machine.

What early, lightweight experiment can you try out in your own community to find out if the idea will meet your expectations?

I want to test my gamification connected with other nutrional platforms to improve the challenges in the game.

What skills, input or guidance are you keen to connect with from the OpenIDEO community to help you build out or refine your idea?

How I scale this game and what's the best business model to be susteinable? I also need People with graphic design and program development background.

This idea emerged from

  • An Individual

Does your idea currently have an Indiegogo campaign drafted?

  • No


Join the conversation:

Photo of André Fernandes

Hi Ricardo,

interesting your idea to base on small groups for a challenge regarding healthy habits. How would be the rules of the game? How could we imagine anything to guide the facilitator?

Photo of Ricardo Fontes Macedo

I'm prototyping in three phases. The first it's to know what the gamer eats. So, the only task is posting self of they eat. After this, they entry in a education phase where there is quizzes and phrases about health nutritional habits. And, the gamers have to continue publishing the meals because they can compare. Finally, in the third phase we spread challenges in a progressivelly way. I'm having a good engagement of the groups without obligating anybody they play voluntarily and have fun.

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