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One for you. One for me.

Make donating a meal to a needy person or family as easy as adding a tip to your dinner bill.

Photo of Chris Lee
20 10

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Who is the target audience for your idea and how does it inspire the end user to lead a healthier life?

This is for restaurant owners or other prepared meal providers to add a social responsibility aspect to their business by making it easy for their customers to provide nutritious meals to those in need.

Forty nine million Americans have trouble getting enough to eat.

One in three Latino children are at risk of hunger.

Americans will spend about $709 billion in 2015 on eating out.

If we could tap 10% of that spending, less than an average tip, and direct it to those in need, it would roughly double the food assistance provided via SNAP.

One for you, one for me is a payment / shopping cart plug-in that makes it easy for a vendor to give their customers the ability to donate a meal while they pay for their own meal.

  1. Order your meal and enjoy
  2. The bill is automatically appended with a "1+1 meal" checkbox, a dollar amount set by the restaurant (say 10% of the bill) and a reminder that you may be able to deduct this donation.
  3. When the bill comes, the customer can check the "1+1 meal" option if they choose.
  4. This option is noted when the check is closed and the payment plug-in handles making the additional charge and transferring the funds to a food charity account associated with the program.


What early, lightweight experiment can you try out in your own community to find out if the idea will meet your expectations?

Find a restaurant with a brand and clientele slanted towards social responsibility. Provide a nicely printed "1+1 meal" card to hand out with or act as an envelope for each bill that can be filled in by the wait staff. See how many diners over a weekend take the option of making a donation. Try varying the amounts or letting diners enter their own amounts to see if response improves.

What skills, input or guidance are you keen to connect with from the OpenIDEO community to help you build out or refine your idea?

Making the application work with the variety of payment systems out there could get pretty "interesting." Insight into options for making this work would be very helpful.

This idea emerged from

  • An Individual

Does your idea currently have an Indiegogo campaign drafted?

  • No

20 comments

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Comment
Photo of Jennifer Dupond
Team

J'aime beaucoup l'idée, c'est original.
http://www.chirurgieplastiqueesthetique.com/augmentation-mammaire-tunisie/
http://www.chirurgie-plastique-france.com/chirurgie-seins-tunisie/augmentation-mammaire-tunisie/

Photo of Allen A
Team

I like the idea. How could technology be used to help you (w/ scale, etc)?

Photo of Chris Lee
Team

Thanks for the comment and question Allen. As I've looked at other ideas I've come to realize that this idea of sharing seems to fit better as an option to some of the other ideas. It would be neat to see the ability to check a "1+1" box when ordering a meal or setting up a weekly meal delivery that would then trigger a charity meal - either as a donation to another organization or as a direct service from the meal provider.

Photo of Allen A
Team

Then your service is the "technology" (drop-in html/css/js) that partner sites can add to their web pages and/or an API/SDK that their back-end processes call to allow "click to donate +1" ... so what happens when a random users clicks on your "1+1" button/link? Could you describe the flow?

Photo of Chris Lee
Team

That's a really good observation. I hadn't thought about it that way but it makes sense. Thanks.

Presumably if this is part of checkout option for purchasing something else (i.e. a meal now or a set of meals for delivery) then the user would only be presented with the option once valid payment information was entered. This would be like the "tip %" options in Square. You select it, maybe select an amount or the vendor assigns a % based on the meal price, and it's added to the charge and the vendor's records. Since it's embedded in the payment process there wouldn't be a random selection (that would be unfinanced at least).

Depending on whether the vendor provides the meals directly or whether there is something that aggregates these 1+1 donations and transfers the amount to another charity, there would need to be some back-end work to figure out which case the vendor supports and then account for the donations accordingly.

How all that links in with the plethora of existing shopping cart and payment options would take some research.

Photo of Allen A
Team

Instead of figuring out a way to add to a bill at pos, what if it's simply a checkbox to pledge a donation? A separate transaction would finalize the gift/donation - makes it easier for gifter to claim charitable contributions on their taxes. After pos, an email would be sent that would remind the user of their pledge to donate to xyz cause; reminders could be sent at the end of each month, and at strategic times during the tax season, etc. assuming the users fails to follow through on their pledge. Actually, not collecting at point of sale, would be a feature...What do you think?

Photo of Allen A
Team

This idea, could be supported with "arbitrage" (for lack of better term): the user making the pledge would make a donation of a product/service (ie meal) which she could claim as a charitable gift (at the full price). However, the cost of the product/service would be discounted to near cost by the provider (of meal) , the difference could be used to pay for the service, and any leftover could be forwarded to the charity/fund (assuming service is nonprofit).

Photo of Chris Lee
Team

That idea is interesting. I can see where it could simplify deployment and develop an email list of people who want to donate (which would be helpful in itself).
I'm a little concerned that if you don't close the deal in the moment though, the donor will lose the sense of urgency or connectedness (via the meal they just ate) and the fulfillment rate might drop off considerably. It's why the car dealer will offer a better deal when you are about to walk away - odds are you won't come back.

Photo of Allen A
Team

Yep, a concern. I have concerns that having the giver decide at POS, could be a deterrent too ... Before I give, I like to understand who is benefiting, etc. Some causes are obvious, but others aren't.

Photo of Chris Lee
Team

Good point. Maybe something along the lines of the donation cards that show up on some long haul flights that serve meals? It gives you the info at a time when you're probably not looking at anything except your food. Then the prompt on the receipt or check-out item that makes it easy?

Photo of Allen A
Team

Regardless if pledge/donation collected at POS, or later - it has to be "frictionless" for both the giver/donator, as well as, the sponsor (i.e. site/app/biz/etc/ taking the donation). At the end of the day, the problem is "how do you make it easy for users and sponsors to give/receive donations"? Making the easiest flow for the donator at checkout, and then giving the sponsor the easiest technology to drop into their site/app/etc to incorporate in their POS.

Photo of Bethany Arwa
Team

This is a great article about a pizzeria that lets people pre-purchase meals for someone in need.
http://www.goodnewsnetwork.org/dollar-slice-pizza-shop-philly-becomes-pay-forward-mecca/

Photo of Chris Lee
Team

This is great. Thanks for sharing Bethany. It's good to see that there is a proof of concept out there that is well regarded.

Photo of OpenIDEO
Team

Chris, congrats on being featured in our Community Voices blog! Check it out here: https://openideo.com/blog/healthy-lives-challenge-community-voices-july-15-2015

Photo of OpenIDEO
Team

Hi Chris, we're excited to see that your idea has sparked some interesting community comments. As conversations progress here, you might consider adding contributors to your OpenIDEO Team. Read more: http://bit.ly/oi-teams Looking forward to seeing this idea will grow...

Photo of Sergio Masse
Team

Hello Chris,

This is a very interesting idea, although i don't entirely get how it works. I mean if i want to participate in this program what do i do? I Just buy a meal and the restaurant will give one free for the people in need?

In Mexico there is a very interesting concept that it's called round it up. Basically how it works is that when you go to a convenience store or a restaurant or any place that has this program running they offer the client at the end of the bill to round up the cents. The money that is recollected will be used to give food to communities in need.

What i understood from your program is that they will hand out higher quality food to the people in need. The problem that i see in this, is that when we talk about people in need. The first priority is to give food to most of them or as much as possible. If you give higher quality food, the reach of people that will receive food will be much less.

Maybe i didn't get the whole idea but i would love to talk more about it!

Cheers!

Photo of Chris Lee
Team

Hi Sergio,

You got the gist of it. The "round it up" concept is interesting too. I didn't know about that.

Tom's shoe company was where I heard about the concept of "one for one" first (http://www.toms.com/). This is the food version of it.

The idea is that places which already make food for people who want prepared meals for the week would offer a "one for me, one for you" option which donates a meal for each meal you buy. The flip version is to take places that already prepare meals for those in need and add a side service which prepares meals for those who are want prepared meals for the week, but link that service to donating meals for the needy.
By making it part of an existing food preparation service you create a win for the service in the form of a social-good marketing angle for the food preparation services or in the form of a channel to additional donors for the soup kitchen type operations.

As you note, and from reading Tom's program more carefully, the donated meal and the purchased meal may be different as long as the quality of the purchased meal is high enough to suit the target audience who wants to pay for prepared meals.

Photo of Shane Zhao
Team

Great adaptation of the One for One model Chris! We think your idea could work well in tandem with this idea: https://openideo.com/challenge/healthy-lives/ideas/acquva-healthy-food-franchise-with-a-membership-model Given collaboration is the name of the game here at OpenIDEO, we hope you might reach out and collaborate to grow each other's concepts!

Also, it'd be great to identify some potential nonprofit and commercial partners that you can reach out to for feedback. Thanks for theshare!

Photo of Chris Lee
Team

I definitely like the Acquva idea Shane. It would be a pretty simple fit to offer the donation option for the food franchise. Could there be a way to shape the donation option with partnerships or tax incentives to make it the preferred / default way of ordering your meals?

Photo of OpenIDEO
Team

Hi Chris, interesting post! Any chance you could find an image to go along with it? Images help grab attention and tell a story with higher impact. You should be able to use the Edit Contribution button on the top of your post and follow the instructions to add images from there. Looking forward to seeing more of your inspiring insights on OpenIDEO.