OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

Health Hunter, The Fun Healthy Foods Rewards Program

A lowfi, gamified rewards program that helps kids learn about healthy foods and allows adults to get discounts for buying better

Photo of Kerrin McLaughlin
2 2

Written by

Who is the target audience for your idea and how does it inspire the end user to lead a healthier life?

The target audience is families living in low income areas who may live in "food deserts". Our research has shown that many families living in food deserts don't know how to find healthy foods, and if they do, it can be expensive to purchase. Health Hunter makes identifying healthy foods in any store easy, fun, and educational. For adults, it buying more healthy foods means earning discounts as rewards to keep living a healthy lifestyle.

Health Hunter is a rewards program that will work with participating stores and brands to identify healthy foods in supermarkets or grocery stores and reward consumers for buying healthier products.

The foods identified with be marked with the Health Hunter sticker. Kids are encouraged to "hunt" through their food stores for the sticker. As a result, families will become aware of the healthy choices available to them a bit more easily, while adding the dynamic of fun and cost efficiently.

Health Hunter food purchasing will be kept track of with a simple punch card system. At first, I envisioned creating an app for the program, but considering the costs for both stores and the technical requirements for families, I realized that the simple punch card method would be just as effective and much more cost efficient. Each time a Health Hunter Food is purchased, a punch will be added to the card (with a unique hole puncher that can't be forged). After collecting a certain amount, say, 10, the customer will be eligible for a discount on future purchases of Health Hunter foods!

Looking further Health Hunter could also have an established website with more information on eating healthy or recipes to use with Health Hunter foods.

What early, lightweight experiment can you try out in your own community to find out if the idea will meet your expectations?

All we would need is one small food business to agree to try out the program for a few weeks. We would identify healthy foods ourselves for the sake of the test. We could advertise the program in store and have the shop owner to encourage customers to take a card and for kids to look for the Health Hunter sticker on foods. Overtime we would measure if purchases of the identified food increased, and talk to customers often about their experience in the test trial for feedback.

What skills, input or guidance are you keen to connect with from the OpenIDEO community to help you build out or refine your idea?

I would need feedback on how we can partner with healthy brands or nutritionists to identify the best fitting healthy foods for the program, as well as someone with knowledge in finance and marketing to best work out the discount system for the program. Graphic design advisement for the actually label/card/logo would be very helpful!

This idea emerged from

  • An Individual


Join the conversation:

Photo of Joanna Spoth

This is such a fun idea and I LOVE your storyboard! Excited to see how you incorporate some of Shane's thoughts around technology. I think it's exciting that you don't want to use an app, but perhaps there's another tie-in with TV, or existing platforms your target audience already uses.

View all comments