At the Manchester OpenIDEO meetup we talked about barriers to healthy eating. Low income and lack of education are real barriers for the target audience.
We want to show people that eating healthy can be cheaper than buying convenience foods through hands on community cooking workshops, online videos, and possibly other platforms too.
Ideally the workshops would be free - this would require funding and/or sponsorship and possibly volunteers.
The main outcomes would be:
- To educate people about basic nutrition, and especially showing that convenience food and junk food are unhealthy and can contribute to obesity. We want to do this in a fun and engaging way.
- Show that simple recipes with cheap ingredients can be cheaper than bulk buying processed and convenience foods, and junk food. But are also easy to cook (and freeze to eat later).
This is an early idea that we hope to refine, and also provoke other contributors to have ideas. Please feel free to add feedback and build on this with your own ideas!
How can we make this fun and exciting so that people want to participate and make lasting change in their family's diet?
How could we promote this to the target audience?