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Hands-on cooking tutorials for all!

Fun cooking workshops & tutorials to inform low income and high illiteracy communities about the benefits of healthy eating

Photo of Philip Matthews
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Who is the target audience for your idea and how does it inspire the end user to lead a healthier life?

The target audience is anyone in: a low income area/community (but not extreme poverty) a region or culture where illiteracy is reasonably widespread

Overview

At the Manchester OpenIDEO meetup we talked about barriers to healthy eating. Low income and lack of education are real barriers for the target audience. 

We want to show people that eating healthy can be cheaper than buying convenience foods through hands on community cooking workshops, online videos, and possibly other platforms too.  

Ideally the workshops would be free - this would require funding and/or sponsorship and possibly volunteers.

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The main outcomes would be:

  • To educate people about basic nutrition, and especially showing that convenience food and junk food are unhealthy and can contribute to obesity. We want to do this in a fun and engaging way.
  • Show that simple recipes with cheap ingredients can be cheaper than bulk buying processed and convenience foods, and junk food. But are also easy to cook (and freeze to eat later).


This is an early idea that we hope to refine, and also provoke other contributors to have ideas. Please feel free to add feedback and build on this with your own ideas!

Questions

How can we make this fun and exciting so that people want to participate and make lasting change in their family's diet?

How could we promote this to the target audience? 

What skills, input or guidance are you keen to connect with from the OpenIDEO community to help you build out or refine your idea?

It would be great to hear from anyone who has research (or even better first hand experience) to support/contradict our ideas so that we can learn and refine them.

This idea emerged from

  • An OpenIDEO meetup

7 comments

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Photo of Luisa Vasquez
Team

I think this is a great idea! I agree with Claire McLeland's idea to involve people that the community respects. One possibility would be to offer training to grandma's or teachers or other people that are already respected within the eyes of the community. Then an app could be created to help advertise when classes will take place. For example, a group of respected community members come together and are taught about eating healthier. They could even be taught how to make their traditional foods a little bit healthier. With this knowledge the trained community members could offer classes that they think would be interesting to their community.

In terms of having respected members/organizations offer this within communities, it would be interesting to go through sources that the community already gathers around. From personal experience I know that it is common in Hispanic communities for Church to be a strong tie within the community. And if people feel that they have learned new recipes or techniques for living a healthier life, they could even have weekly or bi-weekly dinners where all of the trained members come together to cook a healthy meal for the community. At the same time, they could hand out pamphlets to everyone who comes on quick tips to healthier eating and that point out how their meals have been carefully prepared with their health in mind. Another option would be to have conversation cards at the tables that could lead everyone to engage in conversation about leading healthier lives.

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