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Fitbit for Families

Enable people to share activity trackers, and inspire them by comparing their results with loved ones.

Photo of Jason Rissman
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Who is the target audience for your idea and how does it inspire the end user to lead a healthier life?

This idea targets anyone who wants to split the cost of an activity tracker and whose strong social ties might motivate more exercise.

I imagine a sharing scheme of using the device for 5-7 days, then lending it, then using it again. Perhaps a website or app could help multiple users track their usage, as well as allow them to self report on their level of exercise for weeks when they were lending their device. This is still a rough idea... but I hope others will build on it!

What early, lightweight experiment can you try out in your own community to find out if the idea will meet your expectations?

This idea relies on several assumptions that could be tested: 1) Price is a deterrent for some people who might use a Fitbit or other activity trackers. This could be tested through by talking to potential users with constrained budgets. 2) Sharing activity tracker results with those you're sharing your device with might motivate more exercise. This could be tested by prototyping this idea -- that is, asking small groups to share an activity tracker and monitoring their results.

What skills, input or guidance are you keen to connect with from the OpenIDEO community to help you build out or refine your idea?

Fitbit users: Does this idea resonate? Would you be willing to share your device with a friend and see how it impacts your activity? Anyone that's thought about buying an activity tracker but didn't: Would you be interested in sharing?

This idea emerged from

  • An Individual


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Photo of Eric Tyler

Cool idea Jason! I work for the World Bank CGAP, and colleagues were looking at how wearables could be used to drive down costs of health insurance for low-income customers. They mentioned that Fitbit has a enterprise-partnership model in place ( but there seems to be potential in partnering with non-profits and community groups as well. Good luck taking the idea to fruition!

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