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Encourage kids & their friends to eat healthy through rewards being unlocked when all the kids within their group have eaten a healthy meal


Photo of Shiraz
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Who is the target audience for your idea and how does it inspire the end user to lead a healthier life?

Primarily young primary school children but could also be applied to teenagers, young adults and perhaps even overweight adults too, who might like a group environment to help motivate and encourage them to keep eating healthily

Harnessing and incentivising the positive power of peer pressure to encourage kids and their friends to eat healthy through 'rewards' only being 'unlocked' when all the kids within the group have eaten a healthy meal.

Parents can set what the rewards would be for their own kids as well as what healthy meals they would like their children to eat.

Rewards are only unlocked when all the kids within the group have eaten their healthy meals. This could be evidenced through kids taking snapchats or videos of them eating their healthy meals to show their parents if they're still at work and also to share with their friends to show they've eaten their healthy meal and encourage them to do the same.

This could help incentivise the kids to chat and motivate each other to make sure they do eat healthily and unlock their rewards.

There could also be a gamification process within the group of friends as to who ate their healthy meal first, who was the most positive influencer in the group etc

Progressive global and local brands and businesses could also get involved to help offer alternative 'rewards', 'experiences' and 'treats' and align themselves to the healthy eating movement

'Celebrities' and sports stars could share their favourite meals - which would be healthy - and explain how that helps them to be the best at what they do, encouraging kids to copy and follow what they do.

Kids could swipe through 'tinder' style and pick meals that look good and share with friends and then ask their parents to say I want a 'Messi' burger or 'Taylor Swift' salad

Parents might also receive help with healthy meal planning and discounts for ingredients through bulk purchasing as a collective group for the kids in their healthy eating group. 

Parents who are working could even create a group to bulk order healthy meal plans and have them delivered for their children to eat at dinner time

What early, lightweight experiment can you try out in your own community to find out if the idea will meet your expectations?

Speak to parents and ask them if this would work for them and if not why not? What would help them? Do the same for the kids Speak to brands and local businesses to find out if they would support an idea like this

What skills, input or guidance are you keen to connect with from the OpenIDEO community to help you build out or refine your idea?

Any feedback, suggestions or twists to the premise would be very much welcomed as this is an early stage idea

This idea emerged from

  • A group brainstorm

Does your idea currently have an Indiegogo campaign drafted?

  • No


Join the conversation:

Photo of samrat sankhya

When we are doing brainstorming. We also came across similar idea. Where we can educate or exercise children about having good food can lead to a healthier life.As we all know "The children of today are the future of tomorrow".

Photo of Joanna Spoth

Great to see you in the challenge, Shiraz! I love the creativity behind this idea and the celebrity tie-ins. I'm eager to hear how some of your first experiments go.

Photo of Shane Zhao

Yes glad to see anther great idea from the Manchester team. Looking forward to seeing more of you guys in the challenge.