Harnessing and incentivising the positive power of peer pressure to encourage kids and their friends to eat healthy through 'rewards' only being 'unlocked' when all the kids within the group have eaten a healthy meal.
Parents can set what the rewards would be for their own kids as well as what healthy meals they would like their children to eat.
Rewards are only unlocked when all the kids within the group have eaten their healthy meals. This could be evidenced through kids taking snapchats or videos of them eating their healthy meals to show their parents if they're still at work and also to share with their friends to show they've eaten their healthy meal and encourage them to do the same.
This could help incentivise the kids to chat and motivate each other to make sure they do eat healthily and unlock their rewards.
There could also be a gamification process within the group of friends as to who ate their healthy meal first, who was the most positive influencer in the group etc
Progressive global and local brands and businesses could also get involved to help offer alternative 'rewards', 'experiences' and 'treats' and align themselves to the healthy eating movement
'Celebrities' and sports stars could share their favourite meals - which would be healthy - and explain how that helps them to be the best at what they do, encouraging kids to copy and follow what they do.
Kids could swipe through 'tinder' style and pick meals that look good and share with friends and then ask their parents to say I want a 'Messi' burger or 'Taylor Swift' salad
Parents might also receive help with healthy meal planning and discounts for ingredients through bulk purchasing as a collective group for the kids in their healthy eating group.
Parents who are working could even create a group to bulk order healthy meal plans and have them delivered for their children to eat at dinner time