The idea is very simple: To create an app where diverse group of people and universities can create content on how to live a healthier lifestyle. There can be different categories such as: fitness, nutrition, lifestyle...
Now, everyone can consume the content of an application, but what if you would know that the guides you create will serve to communities that don't have access to smart phones?
Imagine you could volunteer from wherever you are and help communities all over the world... Jut think about it, feature phones (non smart phones) account for 70% of phones sold worldwide.
The idea is to transform the content to feature phones (SMS, Voice messages) where everyone can access the information even if they don't have a smart phone, as a company called Celled is already doing to teach English to Spanish speaker communities. http://www.celled.org/.