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The Locker Room (Updated 8/17/2015 - wire frames)

A fitness app that encourages users to follow along with their favorite *superstars' exercise routines.

Photo of Joe Silva
37 15

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Who is the target audience for your idea and how does it inspire the end user to lead a healthier life?

This app targets anyone and everyone seeking sustainable motivation to exercise more. The Locker Room provides users with an exciting opportunity to get fit, engage with others and potentially meet celebrities and famous athletes who know how to work hard to lead healthy lives... Here's how...

Updated Idea Post Incorporating Community Feedback (8/17/2015)


The Locker Room is a fantasy fitness app using coaching, competition and community to encourage people to look to the healthy lifestyles of their favorite athletes and celebrities.

Users sign up (creating a profile consisting of their AGE, SEX, FITNESS LEVEL, LOCATION) and select "icons" from a list of a few athletes and celebrities they feel inspired by. 

Users are then "drafted" to a Team Leader (assigned to a superstar aka "Icon") for a series of 10 weekly competitions. Each week, Teams face off with each other to accomplish the routine set forth by their "Icon". This routine is not the same as the Icon's daily routine- but rather a suggested circuit that can be adjusted to the fitness level of the participant.

While each user is completing their circuit- they log their progress into their profile- sending "snap-chat" like updates to a news-feed that both opposing teams can see. Meanwhile - each team leader or Icon sends motivating snaps to the feed to inspire teams to complete their weekly circuit, and to model proper techniques for the recommended exercises as well.

At the end of the week - teams are given a score based on their performance (taking into consideration how much of the routine was completed, how well each member managed their time, and also for how well each team inspired each other and completed their logs.

At the end of the 10 week schedule, the team with the best score wins a prize (gift card to health food store, a jersey from their favorite athlete, tickets to an upcoming movie their favorite celebrity is in, etc.)

+ The (one) top performer from ALL of the Icon's teams (remember their are multiple "squads" due to various fitness levels, locations, etc.) will have an opportunity to meet that Icon and workout with them, cool down and eat a meal (all of which is documented via video and broadcast to the Locker Room community).


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Original Idea Post (6/11/2015)

I used to have a poster of Lebron James’ Workout Plan from Men’s Health Magazine hanging on my wall.  I wanted to train like the beast , excuse me- the best. 

Imagine a smart phone fitness app designed to encourage users to follow along with their favorite athlete’s routine. 

Weekly, user’s join a team of loyal fanatics based on geo-tags, and competitions are set up on a “fantasy” schedule basis.

You pick an athlete each week you are entering the competition. 5 loyal fans of a specific player in a similar location are provided with a detailed schedule of that athlete’s workout & recovery routine and their suggested nutritional intake.

Throughout the week, the athlete will “check-in” with each team member (via notifications through the app in cartoon form, or based on videos produced by the company developing the app). These messages will encourage the user and communicate what they must accomplish that day in order to stay on pace.

Expectations are tailored to each user's current fitness level, goals, BMI, etc. We want people to use the app at their own pace and adjust their personal settings and expectations as they see fit


Users send “snap-chat” like messages to their team displaying their progress, motivating each other. Weekly progress and accomplishments are proven by data from the smart-fitness technology.

At the end of the week, the team who kept up with their athlete’s routine most closely wins achievements like reduced admission to a sporting event, coupons to sporting good and/or health stores, etc.


Each player builds a “fitness quotient” much like the OpenIDEO model.


At the end of a 10 Week season, the user with the highest “fitness quotient” meets their favorite athlete and is given behind the scenes access to their Locker Room.


What early, lightweight experiment can you try out in your own community to find out if the idea will meet your expectations?

We’ll start a Twitter-survey-blitz to gauge potential users’ interest in mimicking their favorite athlete’s regiments, and the potential power of connecting communities around idolizing specific athletes. We might ask: “Who is your favorite athlete? Answer with their name, followed by “healthTRIBE” ex/ #lebronjameshealthTRIBE #abbywambachhealthTRIBE “Would you join a team of your favorite athlete’s fans, and compete against rival fans for a chance to meet your favorite athlete?”

What skills, input or guidance are you keen to connect with from the OpenIDEO community to help you build out or refine your idea?

- OpenIDEO Admin can tweet the survey’s questions and facilitate the blitz. - Connections /communication with professional athletes about their routines. Perhaps encouraging them to include videos or photos of the athletes giving live health tips, and cheering on their teams. - Web designers for creating strong key visuals of healthy lives routines and scheduling for the mobile application and website - partnerships with FitBit, Nike, Apple or a company with smart-fitness technology.

This idea emerged from

  • An Individual

Evaluation results

13 evaluations so far

1. Can you see this idea fitting into your daily life?

Yes, I think so - 15.4%

I'm not sure - 23.1%

No, I don't think so - 61.5%

2. Do you think this idea will help people lead healthier lives?

Yes, I think so - 38.5%

I'm not sure - 46.2%

No, I don't think so - 15.4%

37 comments

Join the conversation:

Comment
Photo of Jonny Salmon
Team

Reminds me a little bit of micoach (http://micoach.adidas.com) & particularly the spin-off "Smart Ball" which allows you to "perfect your technique like a pro". Have you given any thought to connecting your with other hardware such as a ball? Might allow for you to perfect your technique to match your favourite freekick taker or thrower for example?

Photo of Jack
Team

in an effort to reach more people who aren't just sports enthusiast you could include other famous people. Magazines include super hero workouts all the time after drawing inspiration from the latest marvel movie. If that too was included in an app then you could reach a broader audience with this app.

Photo of Jon Cheng
Team

Hi Joe,

Great idea! It seems like at it's core, your concept uses a famous / influential person to motivate others. I simply wanted to mention this other company that works with influential people as I thought you might get some ideas from them. Check it out, hope it's helpful: https://www.masterclass.com/

Cheers,

Jon

Photo of Joe Silva
Team

Hey Jon,
I've heard of Masterclass - I think you're right that they are similar at their core... I'm really pumped you've made this connection- thanks for the link!

Joe

Photo of Mariko Scavone
Team

Hi Team Locker Room/Dressing Room,
I thought this idea sounded really fun and elegantly simple at its core--follow your favorite athlete. I also liked the 10 week commitment. Here are some comments/questions based on my understanding of the app
Rewards: progress proven by data from smart technology--would this mean heart rate bands and step
counters?
Nutritional data: Do you mean people would be told how many calories the athlete eats in order that they follow something similar? Or are calories calculated based on the fitness goals of the user (similar to My FitnessPal) Are people also rewarded for nutritional goals like staying within x calories?
Fan focused-To what extent does being a loyal fan motivate or prevent usage of the app and participation in teams? For example, what inherent design features encourage authentic fans versus those just using the app? Or is this really geared more towards authentic fans? (For example, the Nike Fitness app has videos of females athletes performing exercises, but you don't have to know who they are to enjoy using the apps or tracking your progress...in my experience)
User--What equipment and previous fitness experience are required? To me, this app seems most appropriate for users that (a) own or could borrow a smart phone with enough data for streaming (b) have some previous fitness experience so they understand the shorthand that exercise routines and exercises are often written in (c) have access to fitness equipment--physio balls, weights if necessary, mats, jump ropes etc

Thanks for posting this neat idea!

Photo of Joe Silva
Team

Thanks for all of these great questions. They really have me thinking through the concept more thoroughly - I'll definitely have you in mind during refinement! Thanks again Mariko!

Photo of Trevor z Hallstein
Team

Hi Joe,

Congrats on making it to the Refinement phase! I recently went through the Refinement Phase of the challenge, "How might we use the power of communities to financially empower those who need it most?”. The idea was selected as one of the top ideas and is currently in the process of being implemented. Part of its success was from your feedback, so thank you. The OpenIDEO team recommended that I reach out to you to share my experience and help guide you through the process. Feel free to reach out if you have any questions - I’m excited about your idea, and happy to share my stories, my experience with OpenIDEO, and my process during the Refinement Phase.

Photo of Shane Zhao
Team

Thanks for reaching out Trevor. Joe, we're looking forward to the updates from your recent Meetup!

Photo of Joe Silva
Team

Hey Shane- it's great having Trevor and all of these awesome community members chiming in. I finally have the time to make my edits and dive back into this... Looking forward to your feedback...

Joe

Photo of Trevor z Hallstein
Team

Hi Joe-

Couple of more thoughts for you. This does seem like a fun way to leverage people's connection with their favorite athletes. What might be helpful at this point is to do interviews and ask people some questions, such as:

<>Do you have favorite athletes whos training program you admire?
<>Could you see yourself using a training routine to follow them?
<>How important would it be to you to have feedback from the athletes?
<>What training routines and apps do you use now?

It would be helpful to see a user experience map and / or user scenario to get a sense for how you envision users engaging with the workout regimens and the athletes.

<>Create your User Experience Map: https://d3gxp3iknbs7bs.cloudfront.net/attachments/5c28e26a-ba7f-44f4-859b-e82658264287.pdf (nice example, https://openideo.com/challenge/youth-employment-pathways/refinement/one-day)
<>Build a prototype to take with you for the interviews? https://openideo.com/blog/testing-prototyping-tips
<>Nice Example of User Scenarios: https://openideo.com/challenge/youth-employment-pathways/refinement/techcorps

One thing to keep in mind and which you have hinted at is that professional athletes are paid to exercise and they have lots of time for it, personal trainers, and other resources, whereas the people using this app would have limited time and resources. It would be funny if you got professional athlete's to follow other professional athlete's training plans..

One idea around gamification is if people could form groups and compete with athletes. For instance, This group of 10 people did MORE pushups than Lebron last week!

Photo of Joe Silva
Team

Trevor -thanks for all of your feedback. You've raised a lot of good points here- and I really appreciate the links for UX, prototyping and user journey help. I'll be expanding on the idea and focusing in on more of the details you mentioned. Will let you know if I need your help, I value the experience you have going through refinement and especially your willingness to dig deep into the community you intend to help.

Talk soon!
Joe

Photo of Kate Rushton
Team

Hi Joe, would you be able to look at my idea and comment upon it as we have some commonalities. https://openideo.com/challenge/healthy-lives/refinement/community-motivator

Photo of OpenIDEO
Team

Joe and the NYC meetup, welcome to refinement! We’ve been enthusiastic about your idea since we saw it come into our Ideas phase early on. There’s a strong competition and community building aspect in your idea that we love, and we see a lot of potential for your idea to evolve in powerful ways. Some inside scoop: our challenge sponsors actually launched a program really similar to The Locker Room in which athletes’ workout regimens were tracked and users could follow along. We’re now interested to see how this idea could shift away from athletes and toward different groups of celebrities. We’d like to see the gamification and community focus remain strong, and we encourage you to think about how The Locker Room could incorporate elements from other ideas such as Community Motivator [http://ideo.pn/1S9mBYr], WiseGranny [http://ideo.pn/1dvfhTR], and/or Use TV Commercial Time [http://ideo.pn/1KuosTD]. We’re also excited about this idea potentially tying in new content, perhaps drawing upon celebrities’ favorite healthy inspirations. Really looking forward to what small experiments, user feedback, and prototypes your team can bring to the Refinement phase!

Photo of Joe Silva
Team

Happy to be here!

Thanks to your direction this idea will be renamed "The Dressing Room" (!)

I am scheduling a meetup for next week to work with the team to design preliminary experiments and prototypes. Looking forward to the refinement phase and working with other members/ideas to bring the best work off the screen and into communities that need the help... Off we go!

Photo of OpenIDEO
Team

Joe, congrats on being featured in our Community Voices blog! Check it out here: https://openideo.com/blog/healthy-lives-challenge-community-voices-july-3-2015

Photo of Joanna Spoth
Team

I've been loving seeing this idea progress Joe and team!

Photo of Shane Zhao
Team

Likewise! Joe, we're also particularly interested in how you can tie in the use of media channels and technologies. e.g. can the content of the Locker Room be delivered without the use of an app? It'd be great to consider the role of media companies in this idea.

Photo of OpenIDEO
Team

Joe, you've been mentioned in our Community Voices blog! Check it out here: https://openideo.com/blog/healthy-lives-challenge-community-voices-june-26-2015

Photo of Caio De Matos
Team

Joe, that's a great idea, congratulations!

The devotion some people have towards their favourite athletes is undoubtly a powerful motivator to put them into action. However, I'd suggest that the workout followed by the athlete should be a bit softened and maybe adjusted or customized according to the user's health profile and fitness status. I say that because moving from a sedentary lifestyle straight to a high performance athlete's workout routine might be more dangerous than it is healthy, specially without professional/medical supervision.

Photo of Joe Silva
Team

Caio - Great point, thank you!

I agree with you 100%. The app's model is unique because it mimicks an athlete's routine- but each individual user's BMI, fitness level, and overall goals should adjust the workload expected in competition. Makes me think their should be novice, intermediate, experienced and professional tiers to each competition...

Thank you for your feedback- it will most certainly make its way into the adjustments and updates made to this idea. Are you interested in joining the team?

Photo of Maddie Wiener
Team

Hey Joe- This idea is awesome! I like that it's simple and uses competition and technology to encourage healthy living and fitness. I love the idea of creating a virtual team that works with a famous athlete.

To piggyback on Caio's feedback, I think that it would be difficult to live a lifestyle exactly as a professional athlete. For example, I remember an article about Michael Phelps that said he eats 12,000 calories a day to fuel his six-day-a-week, 5-hour-a-day training schedule. That would be absolutely nuts if someone tried to do that all of a sudden! I know I would feel SO terrible if I tried to do this...

Everyone's body and lifestyle is unique, so I'm curious what you think is the best way to tailor an athletes eating habits and workout schedule to specific people. How can we virtually gather people together and create a healthy, competitive space while also cater to everyone's individual needs?

Photo of Caio De Matos
Team

Sure, let's do it! =D

Photo of Caio De Matos
Team

Maddie, that's my point exactly! It might be unmotivating for its difficulty and pottencially harmful for one's health. Not to mention that most people who aren't athletes don't have 5 hours a day to spend in a workout.

However, I do believe it would be good for motivation to know you're "stepping into your idol's shoes", so I would keep that. Though the app should have an algorithm to adapt the athlete's workout and diet in a smart way, according to the user's daily calories and nutritional needs, food preferences, availability of time, fitness status and health condition. And of course, a little common sense would be needed while inputting the athletes' information on the backend of the app, for example: If the athlete of the week is a MMA fighter in a weight cut before the actual fight, well, that shouldn't be included on the program.

Photo of Shane Zhao
Team

Really exciting exchanges of provocations guys! To build off of Maddie and Caio's comments, perhaps the Locker Room idea can become a channel for athletes to become Healthy Living role models and advocates. i.e. instead of having users replicate professional training routines, athletes can recommend more accessible exercise routines/ nutritional plans to their followers - like Oprah's book club. Celebrities and athletes have a huge influence over their fans in social media. How can we leverage their influence to inspire healthy lives?

Joe, we're looking forward to how this will evolve! As you develop the Locker Room, it'll also be great if you might consider how this idea can cater to the contexts of Hispanic communtiies as well:)

Photo of Joe Silva
Team

I never really thought we'd have much success expecting users to try doing what their favorite athletes do. I should have made that more clear. The idea is to motivate fans to make healthy decisions by creating a sense of community that is connected by their favorite athlete. Giving exercise tips on proper techniques, recommendations on nutritional intake and supplements (potential corporate sponsors?) would be a great way to integrate the athlete's role into the process.

Re: Hispanic Communties. Initially I thought to wrap this idea around futbol y beisbol- being that there are high numbers of hispanic professional athletes in these settings. I hesitated because this app is for the users, and I'd imagine it might limit the amount of athletes users can choose from.

Perhaps the main athlete we contact can be Spanish speaking to start? Maybe also someone who has dealt with diabetes...?

I'll work this stuff into the idea.

Thanks for the feedback.

Photo of Joe Silva
Team

Glad you're on board - you inspired me!

Very good point. I don't think we ought to expect people to mimic the exact routine. Shane brought up some good points about how we can integrate athletes into the mix below.

Photo of Joe Silva
Team

I think Shane nails it below...

The algorithm is also a great workaround for this issue. I think we can simplify the idea even more by putting the athlete's in more of a coaching role. Users base their activities on the athletes recommendations, this way they stay appropriate to the specific user...

Photo of Maddie Wiener
Team

Hey again, I love your idea around Hispanic communities - I think targeting Spanish speakers might be a great way to start.

I also came across the app Nike+ Training club, which builds a virtual community to help women reach their fitness goals. They also use famous athletes as a motivator and instructor. Apparently it is the number 1 fitness app in 23 countries. I wonder if we could expand on something like this to target different users, not just women. I also think it would be great to incorporate healthy eating.

Check out the app! I think it's pretty cool. Could be a great way to get ideas and see what's already out there.

Photo of Joe Silva
Team

Hey there Maddie - Wow- Nike+ Training Club pretty much nails it. Kind of funny, yet also encouraging, how similar these concepts are.

Re: targeting different users. We really need to start applying a laser focus on Hispanic communities. And you're absolutely right about incorporating healthy eating. Spanish speaking is a good start. Perhaps we go even more broad, and identify a few major sports athletes who have Hispanic heritage. We can probably investigate some of their workout routines on the interwebs.

I think we can provide an opportunity for Hispanic professional athletes to uphold an online leadership role, on our platform. This will help their branding be more socially conscious also... Could be a good selling point...

Photo of Caio De Matos
Team

I'd say that if we focus this on the Hispanic communities in the US, I'd suggest looking for hispanic soccer players at the MLS, as that is highly popular sport across the world. I know there are some Brazilian ones playing there, but I'm not sure of other nationalities. Probably there are many Mexican players, due to the proximity and the tradition of Mexican soccer.
Probably MMA is also a good place to look at.

Photo of Dongin Shin
Team

Hi Joe,

This looks great with all the great comments! When I was reading all this, I was reminded of myself five years ago. I was still living in South Korea, followed a singer's yoga video. She was popular for years with her videos as well as many articles about new lifestyle. I didn't followed her video just because she was famous but her approach to excercise and lifestyle was managerable. Her videos and articles always had alternative ways in adapting the new lifestyle in both exercise and food consumption. What if this app can also provide different alternatives for food and exercises? Along with Maddie, I am also thinking about alternatives in economic conditions. Some exercises require certain tools (what are alternatives from daily environment?) and special dietary (what are alternative food suggestions in different budgets?).

I would imagine working on prototype with persona from a hispanic community would benefit in working out the details. :D

Photo of Neel Rajani
Team

A good way to get this going could be in-app videos with the actual athletes doing the exercise and teaching laymen. People's perception of athletes are that they are genetically built for their sport and therefore normal people cannot follow their routine. If the app shows other people can do it, it will encourage even more.

Photo of Joe Silva
Team

Hey Neel- I'm with you! We have been discussing how great it would be to have the athletes "coach" users on proper form, and/or when the right time of day to do certain exercises are, etc. Are you familiar with P90x? It's a 90 day fitness regiment that can get very intense for beginners. What they did that kept it user centered was provide 4 different instructors performing at 4 different rates. So if you were advanced you'd try to keep up with the head instructor, so on and so forth. Thanks for the comment and please feel free to give us more feedback.

Photo of Fenton Hughes
Team

I think the nutrition piece of this could be especially powerful. A lot of people would probably be surprised at how disciplined their favorite celebrities and athletes are and what food choices they make.

Photo of Joe Silva
Team

Hey Fenton- I think you're right. My vision is to have a moderated version of each athlete's physical and nutritional routine accessible to users. You can work out everyday, but if you go home and eat junk- it's a total waste. Thank for chiming in.

Photo of OpenIDEO
Team

Congrats on this being today's Featured Contribution!

Photo of Joe Silva
Team

Awesome... Hoping to recruit team members. Need lots of help to make this one happen.