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Recipes suggestions based on mood, behaviour, and context

Food and recipe suggestions to match the music you've been listening to, your mood, place, the time of the day, and your schedule. (Updated)

Photo of Matt Sandrini
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Who is the target audience for your idea and how does it inspire the end user to lead a healthier life?

Mainly teenage kids but also adults. This would make the experience very personal, making eating healthy more interesting.

This could be an app, a website, or a text service that sends recipes based on how you feel.

By sharing your mood, or selecting a song, you would get a healthy recipe suggestion to match the way you feel.

Additionally it could integrate with your calendar and location, to suggest healthy recipes that are based on context and follow your mood, complement your music, but also support you in your daily commitments (and relaxing time).

By making eating healthy a more personal and fun experience, it would make eating and cooking healthy food a more positive activity.

Refinement stage update 8th August

We re-grouped to start building up our idea before we prototype it next week. We talked through the idea and some of the feedback from the community to build upon the basic idea, adding context and thinking about the stakeholders.


We created 4 personas to consider different users from different generations and from different circumstances. To save time we decided to select 1 persona and went through a day-in-the-life to understand the personas routine and needs, and where and when the user might want to interact with the service and which inputs could be useful. Here’s our persona and day-in-the-life:

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This helped us think about a human end user with a daily routine and needs. Finally we created a user journey keeping to just the 6 most important experiences.

1. Discovery: How will the  parent discover the service in the first place?

  • Word of mouth
  • Browsing the app store
  • Ads


2. Downloading and setting up the app: How difficult is it to set up the app?

The app is downloaded from the app store like any other app. The parent creates a profile for the person they are caring for (whether a child or elderly relative). Everything is in drop down categories for ease of set up e.g. Sport; Music; Activity etc. The other user’s phone number is added to connect the app to the other phone


3. First Use (parent/carer): Parent received message “Juan is playing football tonight, why not make this healthy and tasty meal to help him recover”

4. First Use (child/elderly relative): Juan receives a text message after football suggesting he and his friends listen to his favourite song, and asks ‘Did you eat your apple?’

5. Feedback (parent): Juan’s Mom receives a message asking if he ate his apple. If not a different snack is suggested for after the next football session.

6. Exit: This is less important to prototype so we won’t consider for now.

We ranked the experiences by importance to decide what to prototype. We will prototype in this order, time permitting:

  1. Purchase and set up app (we want this to be seamless and frictionless so that we don’t lose any users at the first hurdle)
  2. Message the child receives suggesting a music track and reminder to eat a healthy snack
  3. Parent receiving a message reminding them of their childs activity with a meal suggestion.


Here’s a summary of how the service works. There are 2 main ways to use the service:


  1. 1 User - An adult can use our app to get food and recipe suggestions based on activity, mood, time and place. So after resistance training at the gym, a high protein and nutrition dense meal would be recommended, if the user requests suggestions based on activity.
  2. 2+ Users - A parent (and/or other carer) sets up and controls the main app on their smart phone. Enters his/her child’s routine e.g Monday is study night (light, brain food meal suggestion and maybe some easy listening music too) and Wednesday is football practice (healthy meal high in protein and veg).


The child receives text messages on their non-smart phone (or smartphone if they have one). For example, why don’t you listen to this song with your friends whilst changing after football. Did you eat your apple?

Parent receives reminder to ask if child ate their apple after football. If Juan didn’t eat the apple, a different snack will be recommended next time.

This feedback informs the next loop and the app learns about music and food suggestions.



What early, lightweight experiment can you try out in your own community to find out if the idea will meet your expectations?

Possibly have a selection of recipes to match a certain mood, and use those recipes for a week.

What skills, input or guidance are you keen to connect with from the OpenIDEO community to help you build out or refine your idea?

It would be great to know if anyone has used any mood/music matching apps and what was their reaction. Maybe even more importantly, it would be great to know how we all select out daily food

This idea emerged from

  • A group brainstorm

Does your idea currently have an Indiegogo campaign drafted?

  • No

Evaluation results

11 evaluations so far

1. Can you see this idea fitting into your daily life?

Yes, I think so - 9.1%

I'm not sure - 36.4%

No, I don't think so - 54.5%

2. Do you think this idea will help people lead healthier lives?

Yes, I think so - 9.1%

I'm not sure - 72.7%

No, I don't think so - 18.2%

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Update 17/08/15

We met up again last week to further refine our idea.

We went back to our original question 'How might we encourage kids to eat healthy food when their parents are at work' to check that our idea was answering the question - and it wasn't!

So we created a second user journey based on the child getting recipe and music suggestions whilst at home, doing homework. We then highlighted 2 areas to prototype with post-it notes - Juan and his Dad setting up the app (we felt Juan should be included in the set up so that he can select his favourite activities and music) and a text message work flow for when Juan receives text messages with suggestions.

We also very quickly prototyped the app using POP app.

The next stage would be to put the app and text message prototype into the end-users hands. For this we need help from the OI community. Maybe there some members in the US in the user group or have friends and family in the user group? We could send the POP app over to get some feedback on the app. But maybe even more importantly we could make some marketing materials or flyers to clearly communicate the service to the end user for feedback. I think a few iterations of user testing/feedback would really help us to refine the idea by ironing out the problems and filling in the blanks.

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