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"El Loser Local": Media Market-based Health Gamification Ecosystem

A localized riff on "The Biggest Loser", wherein local competitive communities of weight loss champions can emerge via playoffs

Photo of Logan Powell

Written by

Who is the target audience for your idea and how does it inspire the end user to lead a healthier life?

Initially targeted at the TV-watching Hispanic community, local media markets (e.g., local news stations) would partner with NBC/Telemundo to host short time spots for El Loser Local leaderboard displays (think ESPN-style stats with images pulled from twitter accounts). The idea is to make losing weight a competitive sport, but at the local (not just national) level. Badges/prizes and partnerships with local supermarkets / healthy food options would produce a positive reinforcement ecosystem

// UPDATES // ========================

Saturday, August 8, 2015:

Incorporated ideas from collaborators (see "Inspired By" section below) and reached out to some local grocers to request testing assumptions in a prototype program (see "Minimally Viable Product" section)

Saturday, August 15, 2015:

Based on help from mentor (Trevor z Hallstein), have edified the grocery store classes with "Culinary Medicine" concept (see video section at bottom containing testimonial from community participants). Also, have edited/added data sources for food purchases.


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Telemundo, in collaboration with NBC and other stakeholder partners would create a television series like NBC's hit "The Biggest Loser" centered on encouraging the over-weight Hispanic population to live healthy lifestyles by exercising regularly and eating healthy foods. The series would focus on how eating healthy could help people struggling with obesity.

The full ecosystem would include these components:

  1. Local and National TV programming/content
  2. SMS/twitter (feature phone) and/or smartphone (e.g., whatsapp) social game
  3. Stores: e.g., supermarkets, healthy food chains, local markets
  4. Incentives: A points system  which would reward weight loss with coupons and/or discounts (individual or groupon-like) from participating stores

ABSTRACT Of Ecosystem

Ecosystem: positive feedback loop

It starts with a local TV station and grocer. The grocer carries a weight-scale.

Source: flickr/mrd00dman


Local competitors can sign up using a grocery card. This could also be a virtual wallet redeemable at health food stores, supermarkets, vending machines in schools and even at local fitness centers. The points system and partnerships are endless.

The data from the grocery card is combined with the data from the scale to track the diets and progress of the competitors over time...

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Information Machine API provides item-level purchasing data for many grocers!

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Grocers provide a discreet place for competitors to share their data

  • Health data:
    • Height ( only on first visit )
    • Weight
    • Waistline (and/or BMI)
    • Blood pressure and heart rate
  • Food purchases:
    • Leverage item-level grocery purchase data via Information Machine API
    • API to provide other food purchasing data (e.g., fast food)
    • Manual: competitors can take pictures of their food purchase receipts and these can be processed with Mechanical Turk

Discounts can be granted to competitors by the grocer for:

  • Checking in (participation incentive)
  • Losing weight (performance incentive)
  • sticking to a certain ratio of produce
  • discounts could be distributed via SMS codes / qr codes or via a rewards card.

Recipes as Social Currency

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Recipes become a social currency... You remember how your mom and her friends would share recipes. Your mom kept a folder or card catalog of recipes that she had collected over the years that suited your families characteristics. Cookbooks are great, but often contain a low percentage of recipes suited for any particular family and circumstance, which might include:

  • Dietary restrictions
  • Price / financial restrictions
  • Local ingredient availability
  • Cultural preferences

The ability to find and follow others who share similar circumstances, makes finding recipes that you’ll love much more likely!

Mentors ( individuals who keep weight off for a sustained period of time and perhaps like the same recipes ) will emerge to inspire you... Not everyone has a deep-seated cause that leads to unhealthy habits, but for those who do, these competitors have ‘been there and done that.’ Mentors can take the shape of an individual, but also potentially whole families can learn from each other.

The only thing competitors need to sign up is an SMS-enabled phone and a twitter account (for followers and building some peer pressure for those that stay in the game). As the game progresses, stores provide incentives to lose more weight. They give the leaders discounts and free groceries (or some other tangible incentive).

Individual or Team Competitions

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Types of awards/categories: Weight loss: ratio of height to weight and percentage of beginning weight

  • Individual
    • Total weight loss award
    • Sustained weight loss award ( become mentors )
    • Chef awards: People’s choice ( for highly rated recipes )
  • Team
    • Community ( local ): Community engagement awards ( twitter activity / sustained interconnectivity between members )
    • Family ( local or distributed ): Family support awards ( average weight loss: cumulative )

Grocery Store Classes

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Check out Tulane's Culinary Medicine with Chef Leah Sarris:

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Cook a month's worth of food in four hours

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While a common social gathering place for most around the world, the role of the market ( or - in the US - grocery stores ) as a social gathering space have been usurped by shopping malls.

From Zocalo (Jim's research):

I ask Tish about a small group of diners and a Zócalo staffer (in tell-tale red polo shirt) off to one side of the court, who look as if they've gathered for a lunchtime seminar. Tish says my observation is right on target... this is one of Zócalo's fifteen-minute mini-classes. Tish explains, "We want to do for healthy lifestyle education in the community what Apple Stores are doing in the world of consumer electronics. Courteous, knowledgable staff teaching useful tips on nutrition, cooking and various health topics, all in a casual, supportive style. They're our ambassadors for healthy eating.

Grocers provide classes wherein local recipes using local ingredients are taught:

  • Recipes must be buildable using ingredients available in the store
  • Classes could allow students to cook an entire month worth of meals in four hours
  • Recipes can be:
    • built using ‘discount’ produce/ingredients ( incentives for healthy eating: cheaper )
    • members ‘subscribe’ (ala’ groupon) to the classes (classes are free, you just pay for the ingredients)
    • store can offer these discounts to groups - once they reach a certain size
  • crowd-sourced from the community
    • community members - themselves - can be the teachers
    • recipes can be submitted online ( or by filling out a form available from the grocer, for those without internet access ) and accessed by logging in with your twitter account ( API )
    • up-votes of recipes can determine the ‘people’s choice award’ (see slide:
  •  be accompanied by a small postcard with the prices of the ingredients and a floor plan of the grocery store where you can find them

Health data can also be collected before/after cooking classes.

If successful, a pie in the sky idea might be to actually spin off one of these classes into a healthy restaurant (within or separate from the grocer/market) that uses a rotating menu built of recipes (potentially crowdsourced: attribution required ;) of seasonal and local ingredients

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Local winners (determined on a rolling/weekly basis) would be pitted against their neighboring local areas, which would lead to state competition, then to regional and nationals (like playoffs)...

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Check-in’s are what get measured by the platform

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TV comes into play at both the local as well as National level

  • Local TV: At this level, competitors are given a weekly 2-minutes spot ( about the time of a weather forecast ) where the top ‘athletes’ are showcased by:
    • Their weight loss
    • Any tweets about them or other competitors ( cheerleading )
  • State / regional TV
    • Celebrities can start coming into play at this level... cooking shows can be made up of the most popular ‘chefs’ from around the state and celebrities can share culture-specific recipes
  • National TV: This will be a rolling show where the biggest losers from around the country get to tell their story and explain how they did it...

Source: The Biggest Loser
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Minimally Viable Product (MVP)

  1. Sign up ( Promotional sign in the produce section of a local grocery store )
    1. begins by sending SMS to a temporary Google Voice # ( team member )
    2. team member responds via SMS with ‘honor code’ confirmation request
    3. competitor signs up by replying with “YES”
  2. Health data
    1. each week, team member requests data from competitor
    2. competitors responds SMS with height, weight and waist measures
  3. Food/grocery/ingredients data:
    1. competitor saves receipts from all food purchases (including fast food)
    2. team member requests data via SMS
    3. competitor takes pictures of their receipts and sends via MMS/Whatsapp
  4. Weekly winners’ names are added to the promotional sign in the grocery store

What early, lightweight experiment can you try out in your own community to find out if the idea will meet your expectations?

See Minimally Viable Product Section (above)

What skills, input or guidance are you keen to connect with from the OpenIDEO community to help you build out or refine your idea?

We will need help to scale this (business development/partnerships) relationship between local media markets and grocers/supermarkets, etc... We would have to work with such partners also to share data. A nice tech team would include members experienced in: 1) SMS-gateways (e.g., twilio) 2) JavaScript-based data visualizations (e.g., D3.js) 3) The twitter API 4) Gamification 5) IOT/Arduino/Raspberry Pi (for connecting weight scales to the internet)

This idea emerged from

  • A group brainstorm

Does your idea currently have an Indiegogo campaign drafted?

  • No

Evaluation results

13 evaluations so far

1. Can you see this idea fitting into your daily life?

Yes, I think so - 7.7%

I'm not sure - 46.2%

No, I don't think so - 46.2%

2. Do you think this idea will help people lead healthier lives?

Yes, I think so - 38.5%

I'm not sure - 46.2%

No, I don't think so - 15.4%

View more

Team (14)

Logan's profile
Beth's profile
CJ's profile
Jim's profile

Role added on team:

"Perspective: Zocalo - a Texas supermarket the hosts mini-classes which teach healthy cooking with local ingredients"

Richard's profile

Role added on team:

"Perspective: looking at the purchasing data and keeping data collection convenient."

Simon's profile
Simon Powell

Role added on team:

"Perspective: Internet of tThings - consider the range of technologies."

Katherine's profile
Lewis's profile
Kate's profile
Kate Rushton

Role added on team:

"Perspective: Technology/ecosystem should assist small groups to motivate each other to reach their goals"

Napas's profile

Role added on team:

"Perspective: Incentives - reward activity with discounts proportionally (e.g., give 100 credits for each pound of weight lost). Offer groupon-like discounts as well."

Karen's profile
Karen Sorensen

Role added on team:

"Perspective: User can collect their eating, health, and fitness information then posts it directly to social network."

Catarina's profile
Karen's profile
Trevor z's profile


Join the conversation:

Photo of Trevor z Hallstein

Hi Logan - Great work thinking through how to make exercise and healthy eating fun and engaging for folks. I look forward to seeing where this goes and more of your ideas down the road on OpenIDEO.

Photo of Trevor z Hallstein

Here are some things out of tulane you might be interested in:

"Through innovative nutrition curriculum and hands-on training in the culinary arts, The Goldring Center for Culinary Medicine at Tulane University seeks to better prepare future physicians to serve and heal patients and communities."

"Chef Leah Sarris, program director at the Goldring Center for Culinary Medicine at Tulane University in New Orleans, describes an innovative program for medical students focusing on the role of cooking and nutrition in health care."

Photo of Logan Powell

Ooooo.... Culinary Medicine! I LOVE it :)

Photo of Trevor z Hallstein

Hi Logan,

I had a nutritionist and chef read over some of the healthy challenge ideas. This feedback is for the Zocalo Food Court idea, but some of the references and input is relevant to yours as well.
Upon quick glance, they are using outdated food recommendations. Now, is the USDA's recommended meal gauge. This is not a perfect model, because water is not on this and not everyone can tolerate dairy or grains, but it's a huge improvement over the pyramid. MyPlate is what registered dieticians push for the USDA, which is influenced by the dairy, meat and grain industries. It's a good next step in moving from processed foods to a real food diet.

Showing people how to compose a plate and eat so they are eating healthfully and are satiated is more useful than counting calories. It's not the calories - it's the food choices that make the biggest impact. Counting calories is very similar to weight watchers and that model doesn't work or take into account the types of food being eaten.

Think about how change happens, how habits change... A first tier change might be giving up processed foods for a week, second tier might be eating 5-7 servings of vegetables and fruits (with fruits no more than 35% of that) every day for a week, then upping that to 8-9 servings per day. This is something that can be tracked in an app and executed in that food court, replace refined carbs (bread, pasta) with whole grains or starchy veg (sweet potatoes, potatoes for a week and all of these build upon themselves... these types challenges can lead to lasting changes.

Time is the biggest barrier to eating well since it takes time to plan, shop and cook. Perhaps they eat a meal at the store and then pack their breakfast, lunch and snacks for the next day, which would help them compose an appropriate plate for each meal. The market would like that, because they would keep the $ in store.

Perhaps with the 20 dishes in the hot/cold bar, there are graphics/infographics recommended combinations to create the perfect plates, get their targets number of veg/fruit servings and/or flavor combinations for those that need guidance (newbies) or for those who need help controlling how much they take. The food would also have to taste great.

To change the focus from weight loss to how they feel would be an interesting metric to track if only food is being tracked with the app. Food is not the only factor in weight loss - so is movement/exercise, stage in life and stress levels.

I have to get back to my work, but these are just some of my thoughts on this idea from a quick glance. I don't know about human centered design or at least I don't know how IDEO teaches it. Interesting.

Photo of Logan Powell

This is perfect input, really... Do you think this helps make the case for tracking the amount spent and the types of groceries (e.g., produce, etc.)? Also, the idea for the classes includes a mention that they be geared to allow the participants to cook a month's worth of meals in hours (the lifehacker link), so that would align with the 'packed lunch' idea from the nutritionist/chef as well, right?

I wanted to give you an update, but it's kinda like a non-update... We've been trying to track down some Hispanic/obese interview participants, but we've no luck so far... I hope we can get some in before times up! I'm so damn busy and my sister is visiting/staying with us this weekend, so it sucks for me right now, but some of our team members are on it... fyi...

Thank you so much, again, for both your help and your passion for the cause. You are a model brother.

Photo of Trevor z Hallstein

On your question about tracking amount and types of spending, you could do it at the spending level, or at mealtime (i.e., the amount consumed). Do you have a sense for which point of measurement would help encourage shifts in habits?

Photo of Logan Powell

Right now, I think we're just trying to come up with a metric that might be machine processable (i.e., automated), which could free the competitor from the burden of measurement. There's this interesting API:

Photo of Trevor z Hallstein

Hi Logan,

The ideas of involving grocery stores as places to encourage healthy meal choices and the social network aspect of the weight loss challenges are two strong core features I see in your idea. I would be interested to see some refinement around the inter-relationship between the stores and the weight loss social network. Are they two separate ideas, are they part of one seamless idea?

I think there is power in the gamification, challenge, and social network aspect of your idea, but in some background reading on 'the biggest loser' there are some concerns reporters have highlighted. You might want to reflect on that, think about what you would do different, and decide if 'the biggest loser' is a good model to leverage, or if you might want to come up with your own marketing identity and distance yourself from the show (after reading these accounts). It mostly seems to center around the long-term negative impacts (damaged joints, tendons, etc.), questionable adoption by contestants of healthier lifestyles, and the mental abuse inflicted by the trainers:

Photo of Jim

I made a suggestion earlier to devise some sort of 2-phase gamification. Maybe users get recognition in first phase (e.g. become semi-finalists) for taking off weight. Then they get tangible rewards (like money) in a second phase competition to keep it off. Not sure how to pull it off in such a way that viewing audience doesn't lose interest. Maybe the miracle of video tape could be leveraged.

Photo of Logan Powell

Definitely... I need to incorporate some way to leverage a YouTube channel for an MVP... instead of having to have the TV part... Look out for an update soon!

Btw, you're a demon on this platform, Jim... incredible participation, collaboration and syntheses!

Photo of Martin Lopez Diaz, Jr

"El" Loser? Veggie churros?

Photo of Logan Powell

lol... aren't you impressed with my firm grasp on the Spanish language?

Photo of OpenIDEO

Welcome to refinement, Logan and the DC Meetup! We love the collaborative nature inherent in your idea and the steps you’ve taken already to make your idea even stronger. We especially love the power this idea has the make an impact the local level. The appeal of creating content for local TV stations is also strong. El Loser Local is a broad and interesting way to engage communities. As you continue propelling your idea forward during refinement, we’d like to push you a bit on the Hispanic American focus of your idea. Perhaps it would be useful to chat with some end users from diverse backgrounds if you haven’t already. Who do you envision competing in El Loser Local and how might you further adapt your idea for your end users? It also might be interesting to dive into some of the privacy issues associated with existing similar TV shows. If you haven’t already, we also encourage you to reach out to Swap-a-box [], Customized wearables [] and/or TV Fit [] about creative ways to collaborate.

Photo of Logan Powell

Thanks for the support! We're currently collaborating with: Miles for Meals and Community Motivator around social gamification and incentives, as well as Zocalo around mini-classes at the grocer. We've reached out to TV Fit and we might be heading in different directions at this point (we're focusing more on community and less on technology). We have also reached out to some grocers (catering to our local Hispanic population) in our area to see if they would be willing to allow us to put sign-up materials in their stores to gauge interest. We have yet to hear back from any of them (three in our area), but we would also use this opportunity to interview some potential participants... if the grocery store sign up doesn't pan out, we'll try other paths (e.g., local food banks, non-profits, Spanish-speaking nutritionists, etc.). NBC hosts "The Biggest Loser," so we were thinking it should be ok, but please elaborate upon what you mean by "privacy."

Photo of Shane Zhao

Lovely updates all around Logan and team! We love the new Experience Maps and collaborative conversations that you've been having with other idea teams in Refinements. Have you tried placing this idea in front of real users in your community? Collecting and integrating user feedback will be a great way to develop this idea with the people that you're designing for. Check out this helpful reference from DesignKit:

Photo of Kate Rushton

Is this an added complication, but could the recipes be shared as video clips? I know that I personally am terrible at following recipes and prefer to watch them on YouTube? I love the look and feel of your idea.

Photo of Logan Powell

This sounds really cool... Could play-into the 'crowd-sourced classes' idea... Could you elaborate on the technology and its integration (e.g., touch-points, content creation/ownership), within the ecosystem?

Photo of Philip Moore

A couple of thoughts:
1) Incentives for local grocers: Upsell more organic produce. Organic produce is a key component of a successful weight loss diet and they could use branded point-of-purchase materials to encourage more shoppers to choose the higher quality/higher margin items.

2) Bluetooth connection to the scales as an alternative/complement to the rewards card. Once the bluetooth connection to the scale was established, the device ID could match up data from health apps (fitbit, etc) to the "official" weights collected in the stores. This would also become an additional incentive for store participation. Only weigh-ins at an "official" scale would count. Using bluetooth connection between the phone and any of the El Loser Local installed scales also allows multiple store chains to participate without the contestants having to have rewards cars from each grocery chain.

Photo of Logan Powell

Thanks for these thoughts, Philip! We're definitely thinking along the same lines!

Photo of Simon Powell

I like the scales idea. I've been working with WOA ( for a while to develop something similar; the scales don't have to tell you your absolute number, just whether you're moving in the right direction. For many people who've struggled to lose weight in the past, this could be a good motivation tool.

I'm a little unsure about the organic route; I worry it would dilute the message. We're trying to get people who are likely to be in lower-income brackets involved and I could see this as a real hurdle for uptake. Is there a reason you feel organic food specifically would be beneficial?

Photo of Holly Davis

Hello Logan and Team,

Not surprisingly, I like your idea since I posted a somewhat similar idea prior to reading yours (Biggest Loser Family).

A couple of quick questions:
- Many of the metrics in the spider diagrams above would need to be entered by the user. Were you thinking that a user would text those metrics to a certain number to enter that information?
- I have unlimited texting on my smartphone plan, but I have friends who pay by the text. For users who pay each time they text, is there a way to provide an avenue for then to participate without incurring a huge phone bill? Provide a companion website for entering data? I really like the SMS angle since, as you mention in your comments below, it is great way to reach a very large number of people even in the poorest areas. Perhaps a better solution than a companion website would be an agreement with the local phone companies to allow free texting as part of the game/TV show (perhaps in exchange for some free advertising on the show).

Photo of Logan Powell

Hi Holly!

To your questions:
1) Many of the metrics in the spider diagrams above would need to be entered by the user. Were you thinking that a user would text those metrics to a certain number to enter that information?
A) The images/visuals above are really just food for thought at this point... custom visuals if we make the shortlist... but to your question: as is, the data would be collected by the grocer via the IOT scale and a rewards card.
2) I have unlimited texting on my smartphone plan, but I have friends who pay by the text. For users who pay each time they text, is there a way to provide an avenue for then to participate without incurring a huge phone bill? Provide a companion website for entering data?
A) Definitely! The SMS part is just a way to allow people with feature phones to participate in a community on twitter, so - if the SMS is too expensive (and they have alternative access to the internet) they can always just use twitter (or if they have a smart phone, the twitter app).

Photo of Holly Davis

Thanks, Logan. One thing that might be worth keeping track of: last time I checked (about 2 years ago) Twitter's Terms of Use agreement states (or used to state) that Twitter owns all of the tweets/data shared over Twitter so there might be a need to partner with Twitter if data is passing through Twitter but going to a different use (such as this program). I was looking into collecting tweets on a particular topic (sea turtles) including the location of the tweeter and using that data in my own database and that scenario would have violated the Twitter Terms of Use as they stood in 2012-2013, so I abandoned using Twitter for my purposes. This application is a little different, but it might be worth checking out Twitters Terms of Use (5th point down on this page: to make sure there wouldn't be any problems implementing the idea. I think it would be great to use Twitter, I was just surprised at what I was not allowed to do a couple of years ago and wanted to pass the information on.

On a different note, thanks for adding me to the team - yea! Simon Powell ( added some very insightful comments to the "Biggest Loser Family" idea I had and would like to join the "El Local Loser" team. He has had some experience running weight loss challenges and pointed out some pitfalls that would be good to avoid. Would you mind inviting him to join the "El Local Loser" wolf pack?

Photo of Logan Powell

Hi Holly!
In order to collect tweets, you'd probably have to use a hash tag (#elloser, or something like that). This way, you could pull on the topic via the search API.

It's great to have Simon's expertise on the team! Added. We'll have some next steps on how to divide and conquer this refinement in the next few days. Please feel free to add any additional suggestions here for us to consider in that!

Photo of Holly Davis

As a quick follow-up on my twitter caution: here is the latest Twitter Developer Agreement and Policy - Part II. C. was the part that caused me significant grief 2 years ago. As long as the app that uses the information collected by the #elloser hash tag steers clear of using the location data, you should be fine (recording the location of the tweet is OK, but anything more than that is not). Hope this helps.

Photo of Logan Powell

This makes sense... only use the location as a part of the tweet, not stand-alone... that's good info to know! Thank you!

Photo of Logan Powell

This makes sense... only use the location as a part of the tweet, not stand-alone... that's good info to know! Thank you!

Photo of Lewis Haidt

This is interesting. At TechSoup, we hosted a Twitter chat on exactly this topic ( In the course of promoting this, we researched to umbrella organizations like AHEC ( and • Ventanillas de Salud for promotion.

I'd recommend that you map out a list of these orgs as they're extensive and have the trust and legitimacy in the communities you are trying to reach.


Photo of Logan Powell

Great idea, Lewis. We will add a component that maps out the relationship on your suggestion...

Photo of An Old Friend

Yes, thank you Lewis! Trust is essential. From the twitter chat,

@swashtalks: "tools aren't the sole panacea. community referrers, info specialists, librarians can fill that [trust] gap."

@watfordgap: "Don't reinvent the wheel if there is already an app or tool. Collaborate and build better."

To collaborate and build better:
Existing tools and infrastructure, for parents, schools, community leaders, healthcare providers resources for

As we refine, perhaps we can include a mechanism for end users to identify (and integrate) trusted community partners unique to their community. For example, in DC.

Photo of Jim

Some random thoughts...
Supermarkets should also like the idea of the gamification participants checking in regularly for weigh-in at the store. From a business perspective, customer visits are a good thing.

In addition to the in-store scale, for those participants who have their own Withings or similar scale, it might be possible for them to use that. For example if their own scale can be configured to post to Twitter, Loser-Local scheduled daily process could scrape that data via Twitter API.

Is there a way that the idea of "slow and steady wins the race" can be worked into the gamification scheme? Somehow reward for taking it off and keeping it off?

Photo of Jim

Maybe something like a first phase competition that rewards or recognizes "losing". But then a second event that has even bigger rewards for keeping it off for a year.

Photo of Logan Powell

This is a great idea. It makes total sense to keep the local community engaged over the long-haul for all the reasons you've mentioned, not to mention the on-going community health benefits!

Can we count on you as a member of our team?

Photo of Shane Zhao

We love the thought of a collaboration Logan and Jim! Logan, here's a useful tip: Whenever you update the content of your post, it'd be helpful to indicate this in your idea title by adding an extension. For example, you can add the extension " - Update 07/29: User Feedback" to you idea title. This will be a good way to keep people informed about how your idea is progressing!

Photo of Logan Powell

You got it, Shane! Thank you for the guidance :)

Photo of Katherine Tan


I saw your post on the DC open IDEO meetup and this idea seems great. A few thoughts to take or leave:
- I think this idea could be even more impactful if perhaps in the 2nd phase, it expands beyond the individual into a family healthy lifestyle challenge. I think this addresses several things - first it adds to the sustainability, because you are more likely to keep the healthy lifestyle if the ppl around you reinforce it; secondly, it increases the appeal to grocers I think, because you could do a lot of deals/promotions around the "healthy family meals" concept; thirdly I think culturally in the communities you're targeting, family plays a key role values wise and from a behavior change perspective, and it could make for interesting TV!
- I think you could do some targeted live events at the grocery stores to build excitement around the concepts and also bring more ppl to the store and make the benefits tangible for the stores. For instance, you could do a "5 minute healthy shopping challenge" - who can put together the healthiest tastiest meal from ingredients picked up in the grocery store within 5 minutes (sort of like a Guys Grocery Games concept). You could have the community attend and give out coupons and other shopping incentives for all those in attendance.
- another "hook" for grocery stores is getting more data on peoples eating/meal preferences. for instance maybe via the website or the sms interface, participants could enter info abt their eating habits and food preferences, and get back customized recipes highlighting items on sale from the partner grocery store -- there are lots of possibilities I think along these lines.
- you could also consider partnering with local gyms (or ymcas and community centers) as a supplement to the grocery stores.

Photo of Logan Powell

Hi Katherine! Welcome to the team :)

1) "...expands beyond the individual into a family healthy lifestyle challenge..." The family route is exactly the path we're taking (we've combined forces with another idea:
2) "...targeted live events at the grocery stores..." We've also joined up with this idea: to your second point.. We're currently thinking 'mini-classes' essentially local cooking classes using local/seasonal ingredients in traditional styles (perhaps with a healthy twist)... Lots of opportunity to explore this deeper... would love to brainstorm with you..
3) -"...getting more data on peoples eating/meal preferences..." love this idea!
4) "- you could also consider partnering with local gyms (or ymcas and community centers) as a supplement to the grocery stores." Another winner, Katherine... I hope you will be able to join us in our on-going improvement here. Let's jam!

Photo of Kafui

This is quite an interesting idea Logan! And I Think "El Loser Local" can also can use an app such as the "Jamii App" for contesters to find a friendly support to undertake the challenge. The participants will not then be contesting against each other but will help each other to reach a common goal. What do you think? you can find a brief description of the "Jammi community App" here :

Photo of Logan Powell

Hi Kafui! I would love to hear how you think we could leverage existing technologies (e.g., Ushahidi) to augment/supplement the SMS idea... we're a little attached to this (or something more low-tech) as we feel it's a technology that is ubiquitous even in the poorest areas.

Photo of Luca Bonacina

Nice guys! I like the concept and could be synergic to out Idea, TV fit!
I especcialy like the idea of using sms, perfect in this context.
Hope to have some feedbacks from you!

Photo of Logan Powell

Would love to brainstorm with you on how we could make our SMS/IOT metrics more exciting :) I've added some more thoughts to your idea!

Photo of Joanna Spoth

Great to see you in the challenge Logan & Beth! This idea is awesome. I love the local focus and tech tie-in. In your lightweight experiments you mention partnering with a local grocer. I'd be really interested to hear what the incentives are for the stores to participate. Some end user design research from the perspective of the grocery stores would be really valuable. Excited to see your idea evolve over the next couple of days!

Photo of Logan Powell

Hi Joanna,

Thanks for the encouragement! The incentives are assumed to be PR and free advertising! We'd love to explore the more with grocers...