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WiseGranny (Grandma Sharing Economy) (10:45 Update user profile and feedback, interfase, help from IDEO)

Digital interface wich gathers Grandma knowledge (traditions) to encourage healthy lifestyles.

Photo of Maria Paula Machado

Written by

Who is the target audience for your idea and how does it inspire the end user to lead a healthier life?

All those people who feel connected with the cultural and emotional value that represent the grandmothers and at the same time enjoy the benefits of communication technologies. In the first stage, we´re mainly focused on the Latinamericans living in the United States, as final user, and in the grannies of Latinoamerica. Healthy life trought old maners. Healthy life for grannies, sharing their knowledge, leaving a legacy.

This is a digital interface (app and webpage) divided in three categories that promote a healthy life. This categories or dimensions are; physical, mental and emotional. In each of this categories you will find advices and tips from grandmas focus on the profile and feature of each user. People could upload information about traditional knowledge of advices, recipes and activities from many grandmas of all latinoamerica, and elsewhere.

This idea also allows to apply emphatic concepts from Human Centered Design approach, based on a healthy lifestyle and the needs of the people including the physical, mental and emotional. This is a different idea based on sharing economies that allows learn, share and apply know without losing the tradition.

Enjoy what the wise grannies have to say, learn where they come from, and what its trending with them, watch their comments, photos or videos, become a new grandson, share their knowledge and invite everyone too! 

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The app sort the items into like categories such as:

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1. Grandma's Recipes: The user can find recepies and tips around tradicional healthy food.

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2. Grandma's advices: Can find advices in all stuff, homemade and natural remedies for treat medical issues in the most healthy way.

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3. Grandma's activities: Our grannies since the beginning of her lifes  were the most active and activities maker. (agriculture, walks, florist, art and crafts)

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Also the app wants to create a bond between the user , grandchildes and the grannies, building a community where the people can share  and create the Grandma's legacy that endures for generations.

Help us,

Share your grandma's story and photo on twitter with the hashtag #wisegrannysays + # of the category.

Together we can rebuild healthy traditional lives.

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The first target identify:Latin Americans living abroad. who lost their culture traditions and wants to revive and create healthy lives, with grandmother's hand

Potential user: Everyone who wants share and apply grandmothers knowledge around healthy tips. 


  1. WiseGranny Goals
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UPDATE 10/08/2015 11:53 pm (Colombia)

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What early, lightweight experiment can you try out in your own community to find out if the idea will meet your expectations?


What skills, input or guidance are you keen to connect with from the OpenIDEO community to help you build out or refine your idea?

If the people can help us with stories and photos of their grannies around recipes, activities and advices will be awesome. With the hashtag #wisegrannysays on twitter we can create a new community around tradicional healthy lifestyle. Also, we need support on front end and back end for the development of the app itself. PR and comunicators advices will be helpfull, looking for increase the people curiosity for the app and what it does represent.

This idea emerged from

  • A group brainstorm
  • An OpenIDEO meetup

Does your idea currently have an Indiegogo campaign drafted?

  • No

Evaluation results

17 evaluations so far

1. Can you see this idea fitting into your daily life?

Yes, I think so - 47.1%

I'm not sure - 29.4%

No, I don't think so - 23.5%

2. Do you think this idea will help people lead healthier lives?

Yes, I think so - 52.9%

I'm not sure - 41.2%

No, I don't think so - 5.9%


Join the conversation:

Photo of Aman Sadana

The idea is wonderful way to initiate a dialogue across generations! It would go a long way in preserving heritage and promoting a healthy, wholesome lifestyle

I was wondering if it would be possible for Grandmas to engage with their 'Grandchildren' in real time. What if Grandmothers could occasionally stream live cooking classes which can be viewed by people across the world. Learners could ask the Granny's questions directly and even share images of their progress.

Such interactions would make the Granny realize, how her secret recipes are reaching and touching the lives of people. For 'Grandchildren', it would be a more intimate and direct way of learning, rather than reading a boring, mundane text.

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