If you look at the illustration and start at the bottom left.
The consumer experience
You will need a simple activity tracker and a smart phone or loyalty card.
(I have drawn smart phones because Pew Research Centre 2013 reported that Smart phone ownership amongst Americans was 49% in the latino community, 46% in the white community and 50% in the black community and I imagine the percentages are higher now.)
By achieving a base level of activity each day you unlock the discount service at your local supermarket.
You can boost your discount by providing product reviews, customer service ratings, filling out surveys as well as by sharing your actual retail habits which will all be accrued in your easy to use account held on a smartphone or loyalty card.
Each week you'll receive a list of low cost, healthy recipes for family meals. Simply choose which you'd like, the number of people you'll be cooking for and you'll get a personalised shopping list featuring the discounted figure you've 'earned off' your bill for those meals.
The Media Companies
the consumer ‘Your Account' will be hosted by a media platform who work with the supermarket to create great, affordable healthy recipes.
The simple user experience, tailored for each individual will take a lot of planning out of the shopping experience and make eating healthily the simplest, cheapest option.
Each account could show:
- Activity levels of each individual / family
- Your recipes
- Your savings
With the opportunity to develop:
- recipe videos and celebrity/personality endoresement
- exercise videos
- blogs (perhaps featuring older members of the community and young health pioneers)
- feature community events
- better informed targeted advertising
The retail Partner / Supermarket
Your marketing department will be able to receive regular, relevant feedback from consumers in real words about products and services. Gathering insights about both intended behaviour, and actual shopping behaviour in return for genuine discounts that are easy to understand and available when they want them.
By sharing information with the media partners you'll be able to promote food that is in season/ has a short shelf life / is locally produced and be able to improve the management of your stock via feedback.