Just last week, Alice, daughter and two grandsons went to the local school to make sure her voting paperwork was straight for the upcoming school board election. They saw the Healthy Bones Rover and decided to check it out. There were friendly people roaming around, talking to the whole family about bone health and what each of them could do. They got some free packs of almond butter. The physical therapist suggested a DXA scan for both Alice and her daughter for just $10 each. They decided to go for it. Alice got some really good advice and her daughter found out about some lifestyle changes that could really help.
Later that day, Alice told her friends at the Community Center to check it out and described the experience to them. Turns out some of them had already seen the Rover and thought the services and information were enlightening and instructive.
The Bones Rover can go to grocery stores, hospitals, clinics, retirement communities, pumpkin patches, and football games, theater, Food Festivals or Vacation Destinations.....any place where groups and families congregate. As such, this is an “in the community” stage solution. But only in the month of October....Then you won’t see it until the following October. (Although, it could tour different areas of the country all through the year)
Inspired by the seasonal calendar, the Bone Rover and related marketing show up from October 1- October 31 – but during that timeframe it’s everywhere – both in Alice’s community in both analogue and digital campaigns.
This solution is inspired by the doctor we interviewed who emphasized the importance of much earlier bone health awareness to establish earlier habits that last a lifetime.