Sticks & Stones is a proposal for a new protocol aimed at starting the Osteoporosis conversation earlier, raising the flag after the first fracture, and passing the baton between patient, HCP, and EMT. The old saying, "Sticks and stones may break my bones..." is an iconic example of the natural human instinct to remain physically tough through adversity. However, such tiny things should not break one's bones. Ideally, our new protocol would help start, facilitate, and continue the conversation around fragile bones. Our research (5 patient interviews and 3 EMT interviews) shows that patients tend to experience their first fracture due to fragile bones before even getting a clinical diagnosis of Osteoporosis. Of the 5 patients we interviewed, 4 were diagnosed with Osteopenia and 3 had deep family history of Osteoporosis. The patients we spoke with detailed the clinical conversation void that happens after their first fracture. According to a few of those patients, the current protocol is to treat with a "fix and move on" mentality rather than as a patient who may be showing signs of Osteoporosis. Our idea with Sticks & Stones is to create in-office conversation starters, a patient iD bracelet, and a fragile bones training pamphlet and microsite. These would target the main points along the patient journey where the conversation begins, continues, and picks up again at critical junctures.