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Healthy Bones Rover

What if awareness bone health awareness started far earlier in our lives? The Rover is a memorable/annual experience for all generations.

Photo of Holly Chasan-Young
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What challenges or opportunities are you trying to address within the problem? (200 characters or less)

\By tying a memorable, repeatable experience to a specific month, The Bone Rover Airstream combats info overload and gets noticed - overcoming impact/awareness challenges.

Just last week,  Alice, daughter and two grandsons went to the local school to make sure her voting paperwork was straight for the upcoming school board election. They saw the Healthy Bones Rover and decided to check it out. There were friendly people roaming around, talking to the whole family about bone health and what each of them could do. They got some free packs of almond butter. The physical therapist suggested a DXA scan for both Alice and her daughter for just $10 each. They decided to go for it. Alice got some really good advice and her daughter found out about some lifestyle changes that could really help.

Later that day, Alice told her friends at the Community Center to check it out and described the experience to them. Turns out some of them had already seen the Rover and thought the services and information were enlightening and instructive.

The Bones Rover can go to grocery stores, hospitals, clinics, retirement communities, pumpkin patches, and football games, theater, Food Festivals or Vacation Destinations.....any place where groups and families congregate.  As such, this is an “in the community” stage solution.  But only in the month of October....Then you won’t see it until the following October. (Although, it could tour different areas of the country all through the year)

Inspired by the seasonal calendar, the Bone Rover and related marketing show up from October 1- October 31 – but during that timeframe it’s everywhere – both in Alice’s community in both analogue and digital campaigns.

This solution is inspired by the doctor we interviewed who emphasized the importance of much earlier bone health awareness to establish earlier habits that last a lifetime.

Who is your target end user and why will they be interested? (650 characters or less)

Alice and her family are the beneficiaries of this special experience, other partners would include local hospitals, community centers, volunteers and suppliers of snacks like the almond butter packets. Through sponsorship of a hospital or clinic, and even by Airstream to promote camping and their products - it would be a fantastic community advertising and service, with many opportunities for social media campaigns (An AARP poll of 1,509 U.S. adults found that 52 percent of people ages 50 to 64 have Facebook pages).

How is your idea scaleable? (650 characters or less)

There would no doubt be some investment, but the roving nature of the airstream makes the impact quite scalable within each community, town or major metropolitan area. This may be something that a multi-state network of hospitals could sponsor with Airstream as a partner with additional subsidies from Insurance companies.

What do/will you measure to know if your solution worked? (500 characters or less)

- Visitor Feedback - Provider feedback showing patients’ awareness has increased before and after - Rates of volunteers and vendor participation

What is the current stage of development of your idea?

  • Blueprint: We are exploring the idea and gathering the inspiration and information we need to test it with real users.

If you were to become a Top Idea, would you want to actively participate in piloting your idea?

  • I want my idea piloted, and I prefer to do my own piloting in collaboration with the health system and with assistance from the Challenge partner

Company / Organization Name, if applicable (140 characters or less)


Website (if applicable)


Tell us about yourself or your team (500 characters or less)

I am a curious design strategist and Innovation Advisor who’s inspired by this challenge; its scale and size - and those impacted by Osteoporosis.

Location (50 characters)

Richmond, VA, USA

What is your legal / organizational structure?

  • We are individuals

Innovator/Organizational Characteristics

  • Female-led organization

How did you hear about the Challenge?

  • OpenIDEO announcement email
  • OpenIDEO social media

Why are you participating in this Challenge?

I’m motivated by the sheer magnitude of this challenge, its complexity, the challenges of future impacts to the world’s aging population - and many other nuances underscored in the research & insights.


Join the conversation:

Photo of Susannah Bailin

Terrific @Holly! As our platform has launched and is ready-to-go, I'll wait to hear from you when you are ready to test some content with your audience. Please never heistate to reach out to me at Excited!

Photo of Holly Chasan-Young

Sounds like a plan!!! :D

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