I put this in the "other" category because it is not specific to after a fracture.
In my interviews over 80% of adults did not think osteoporosis, if identified, was treatable beyond vitamins. The consensus was that beyond vitamins we are pretty helpless to mitigate osteoporosis.
They did not know that 50% of women of 50 would break a bone *due to osteoporosis*. Nor that there are now several prescription treatments that can improve the state of bones.
Since mature women already get mammograms every year or every other year, is there a way to tie the two scans together into a challenge? Love your mom? get your "boobs & bones" scan for Mother's Day. A social media "tag/challenge the next people" campaign to raise awareness that a bone scan exists and it can lead to treatment that protects loved ones from fractures.
Could a famous mother and daughter go together and kick it off and challenge others to get their boobs & bones scan? #boobsandbonesscan
Roll it out in advance of International Women's Day/Mother's Day. Social media campaign for proactive scans with women that you love. Boobs & Bones!
It's mildly salacious using the word "boobs" but women are taking back language in positive ways all over the place these days, so it could work out.
Let's face it. We're all afraid of falling and being a burden. Everyone is. Nobody wants to talk about it, but pairing bones with boobs makes it fun. And memorable.