My country, the Maldives has the highest prevalence of Thalassaemia in the world. Almost one in five Maldivians are thalassaemia carriers.
One out of every 120 newborns is born with Thalassaemia. 85% of these children will not survive till the age of five unless they receive regular blood transfusions.
The Maldives has a population of roughly 400,000. The currently available pool of donors is numerically low, and yet there is a statistically higher demand for blood donors.
In addition to having to meet this demand, the local blood banks are under constant stress from blood donation needs - medical surgeries, trauma care and other emergencies.
However, the Maldives has an extraordinarily high penetration of cell-phone and data connectivity (>190%) throughout all regions of the country, and most people own modern smartphones.
The Maldives also has a young population with strong online social presence.
My idea is to seize this opportunity, and provide an M-Health app to incentivize the act of blood donation.
- The app would help donors maintain blood donation history, and easily view their donation schedule
- Push notifications and SMS alerts for donor opportunities or emergency situations
- Find nearby donation centres
- Set goals and share updates with friends on social media
Redeemable points & social badges
The app further incentivizes regular donation by including motivational factors such as badges that can be unlocked.
Sponsored rewards from strategic partners (such as corporate CSR programmes) could encourage further participation. These rewards could potentially range from a month of free Netflix subscription, retail store gift cards, additional phone credit or airline miles.
The application would maintain a secure, up-to-date donor database. The data would be made accessible to medical institutions and local blood banks, with open interfaces to integrate with existing healthcare software systems.