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Celebrate employee milestones with gratitude instead of trophies.

We built a platform that helps employees celebrate their coworkers with a video montage of their peers telling them why they're awesome.

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You can be grateful for the past, present or future. You can be grateful for a person, place or thing. 


When it comes to gratitude at work, it is most important for people to express gratitude for the people around them. It is vital for coworkers to recognize one actively one another for a few reasons...


1. Not feeling appreciated is the #1 reason people leave their job. (Gallup '14)

2. Peers are the #1 driver of employees going the extra mile, more so than bosses, pay or benefits. 


Conscious leaders need to build a company culture that embraces performance-based, peer to peer recognition if they want to thrive.


Rather than introducing new ideas, systems and games...let's tweak an existing tradition that Fortune 500 companies and startups around the globe already have in place.


Replace boring tenure rewards (1, 5, 10 years of employment) and employee gifts with a meaningful, collaborative video montage of their peers telling them why they appreciate them. 


We created a platform that makes it easy for employees to create a video montage of people sharing their gratitude for a coworker they want to celebrate. Our collaborative video technology makes it easy to invite friends, collect videos and compile the final video. To date, 80% of Tribute recipients have reported crying “Tears of Joy.” Seriously, that is an actual statistic we track!


How it works:

1. HR reps work with a Tribute concierge to set each of their employees up for a Tribute on the desired work anniversary, life event or birthday. 

2. The Tribute concierge sets up an automated Tribute campaign that invites the employees' co-workers to submit a video before the specified date. 

3. Once the videos are in, The Tribute concierge will compile the videos and send the final video back to the company for delivery. 


(For the record: we are not against traditional gifts (gift cards, trophies etc.) we just feel there is a massive opportunity to accompany them with something more meaningful.)




Idea Title

Celebrate employee milestones with gratitude instead of trophies and gift cards.

How the Idea will inspire the experience and expression of gratitude within an organization.

Work anniversaries and employee birthdays are perfect opportunities to get employees sharing their gratitude for one another. We created a platform that makes it easy for employees to create a video montage of people sharing their gratitude for a coworker they want to celebrate. By making a portal like Tribute available, you normalize and celebrate the practice of recognition within a company. By focusing it around a consistent employee gift, you create a replicable, fair system. Tribute leverages strategic prompt questions and positive peer pressure to make it easier for employees to share authentic, emotional sentiments with their coworkers that might not otherwise be expressed.

Who are you innovating for?

Employers - Tribute makes it easy for organizational leaders to foster peer-to-peer recognition in their company. This is important as "Not feeling appreciated" is the #1 reason employees leave their job. (Gallup '14) - Peers are the #1 driver of employees going the extra mile, more so than bosses, pay or benefits. This program will drive WAY more discretionary effort than gift cards. Employees - "Belonging" and "esteem" are essential human needs. Receiving a Tribute provides both at work.

What type of workplaces are you innovating for?

This program works best for companies who have a systemized employee recognition program and budget in place. That usually begins to happen when a company gets their first HR hire around 40 people and scales all the way into the Fortune 500, which is where we can cause the greatest impact and cultural shift. That said, it can be deployed by any company that is committed to employee recognition. Tribute is very simple to set up and cost effective when editing is done in-house.

How you envision the Idea being introduced to your selected organization?

We start by connecting with a company that wants to create more expressions of gratitude and employee recognition at their place of work. 1. HR reps work with a Tribute concierge (in person or virtually) to set each of their employees up for a Tribute on the desired work anniversary, life event or birthday. 2. The Tribute concierge sets up an automated Tribute campaign that invites the employees' co-workers to submit a video before the specified date. 3. Once the videos are in, The Tribute concierge will compile the videos and send the final video back to the company for delivery. If desired, the company can add a physical gift or monetary reward along with the Tribute video.

What obstacles, if any, do you foresee in implementing this Idea, and how would they be overcome?

The one obstacle that we ran into when implementing the idea initially was giving HR teams enough lead time to get these planned and ready in time for the event. These big occasions and anniversaries can pile up when you have a large number of employees. We are revamping the service so that one of our employees will actually go out and visit with an HR team in person for a day to map out all of the big occasions a company has over the year. The team can set it and forget it while we execute.

How will you test and prototype your solution?

Right now, we only have a satisfaction survey in place for customers. We need to set up a more professional feedback mechanism, or survey experience to test the impact of Tribute on business engagement and performance. We would like to work with GGSC to structure this research.

What immediate next steps will you take if you receive an implementation grant.

1. We will invest the majority of the money into new features that will make Tribute more friendly for HR managers and individuals that will be using the site purely for this type of employee recognition. 2. We will invest in a coordinated outreach campaign to HR and corporate wellness directors. 2. We will invest in the creation of a professionally designed study to track the impact of this type of employee recognition on employee engagement and overall workplace performance.

At what stage of development is your Idea?

  • Operating Concept / Startup: You have fulfilled the stages of testing, undertaken a full scale roll-out, and are currently operating this concept/idea as a business.

Please describe from where your Idea emerged

Our idea came out of our startup, Tribute.co. Getting more engaged as a corporate wellness speaker enlightened me to the need and opportunity for effective employee recognition solutions that leverage the power of gratitude

Tell us about yourself

My name is Andrew Horn and I'm the CEO at Tribute. I am a serial social entrepreneur, speaker, and writer based in Brooklyn, NY. I'm also a Global Shaper at the World Economic Forum and received the Mayor’s Community Service Award in Washington, D.C at the age of 23. My Co-Founder & CTO is Rory Petty. Previously, he was a Senior Engineer for Mozilla Labs and Chief Solutions Engineer for FROG.

Where are you / your team located?

Brooklyn, NY. Reno, NV

Please describe your legal and organizational structure

S-Corp

Company / Organization Name

Tribute.co

Website

www.tribute.co/employee

Tell us about your experience

I have been a social entrepreneur since graduating from college, my bull bio can be found here - http://itsandrewhorn.com/andrew-horn-social-entrepreneur/ I have been active on the speaker circuit advocating for the use of gratitude and meaningful conversation to foster culture change and human connection at work. Sample video - https://vimeo.com/235780317/e28e074a86

Please describe, in detail, how you will test and get feedback on your concept.

Please watch video

Please describe specifically how you plan to scale your idea. What are the key next steps you will take, and how will those steps inform the evolution and growth of your concept?

Since we have last connected, we secured our first institutional partner in Zappos. They introduced us at their last all-hands meeting and this experience has provided us with the case study and sample videos we needed to convince other companies why they should be working with us. Next steps in our evolution: 1. Revamp marketing materials for Tribute @ Work - https://docsend.com/view/fs6bpwf 2. Ramp up digital marketing and partnership outreach 3. Set up intern team to make intro calls to HR leaders 4. Revamp product for better client tracking 5. Secure additional keynote presentations to talk about Gratitude @ Work at employee wellness and HR conferences - sample https://vimeo.com/235780317/e28e074a86

As we have seen in the Challenge, there is a tension between authentic expressions of gratitude and mandatory gratitude. How does your idea inspire truly authentic expressions of gratitude versus mandated ones?

please watch video

Gratitude often thrives when opportunities for connection are created. How will your concept create new opportunities for human connection?

Please watch the video. Tribute is one of the most powerful technologies ever created for meaningful human connection. This is why we are applying, this is why we do what we do, this is how we will change the world.

Who (specifically) will benefit from your concept, and how they will interact with it? What design considerations have you included to ensure easy and intuitive interactions? 

Please watch video

Please describe how you intend to use the prize funding, if selected as a Top Idea. Be specific.

Please watch video.

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Photo of Elisa Coronado Bonilla
Team

Hello Andrew and Team
First of all congratulations on your idea.
Realizing how feeling appreciated and receiving recognition can change someone´s lives not only at work but on a personal level is very thoughtful.
Sadly our society has become increasingly obsessive on reaching higher goals, overcoming impossible budgets and less aware of the potential of our emotional and personal skills as human beings.
Having a work tool that fosters a genuine sense of belonging and esteem will definitely make everybody happier.
Good luck on the next phase of Tribute!
Elisa

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