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Our mission is to take gratitude and transform it from an isolated event into a mindful daily practice

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Gratitude is an easily-missed element that has enormous potential to change the atmosphere within a company. Gratitude shifts focus and redirects a company’s flow in a direction that can, if well integrated and focused, prepare the ground for other important changes - greater creativity, openness, flexibility, and a growth-directed mentality. What we know is that implementing change or new processes is difficult, but maintaining them is even more challenging

We have therefore developed a tool that ensures changes are implemented and built on.

We believe there are three very important means for implementing a culture of gratitude.

1. Via initial training that will explain the concept to staff and motivate them to get behind it.

 2. By using smart software we hope to develop - that is as lean, sleek, user-friendly and non-intrusive as possible - and that is integrated into and connected to the existing processes. Smart software will engage people in daily thinking about gratitude, about being prepared to look for behaviours that deserve gratitude, and enjoying the gratitude received. This smart software will have its own special format for managers.

3. By a gamification that has 2 levels:

a) the first level will be funny, jokey, and small-talk inducing, and be based on simple rewards that stimulate and support the expression of gratitude. More substantial rewards will take the form of free coffee /lunch and prizes.

b) the second, more meaningful, impactful and deeper level, in which the company votes to select a charity it will help with money, volunteering, or in some other way that makes sense for that particular organization.

We believe that gratitude is a real starting point for a renewed working culture, and we are seeking to shift gratitude away from being an unusual, weird, extraordinary event, and into being a daily practice that deeply impacts the organization, its members, and the world around them.

Acts of gratitude - when expressed authentically - will be encouraged to be voted for in our software in very special, gamified way.

"GRATITUDO" concept 

When a person receives REAL, DEEP, MEANINGFUL GRATITUDE they will register a vote in the software. For the purpose of gamification, we have invented the concept of a character, named "Gratitudo", so anytime someone provides you with sincere gratitude, you add another "gratitude" to your gratitudo score. It will be designed as playful, loving, cute being - "Hobbit" style. 

In the beginning, the project will be decided according to milestones of collecting "Gratitudos", i.e. 100 gratitudes given to an organization will result in donating x amount of money or time... or treating company members to some trip, or with another meaningful award. Project posters and reminders will be displayed at the workplace.

We want to symbolically link the giving and receiving of gratitude with a real impact not only for those employees involved but also for the organization and for society in general.

Every year this education in gratitude will be renewed since we believe it will set off a  great change and will help people to be increasingly open to development and learning. We would be so happy if you could give our idea consideration, and support us in our sincere efforts to develop a tool that can be used to create and maintain important changes within organizations.

Thank you so much!

Mario & Željka from Croatia, Europe

What is a provocation or insight that might inspire others during this challenge?

Gratitude shifts the focus onto benefits, goodness, team work and kindness, thus enabling and facilitating other important cultural changes.

Tell us about yourself

This idea was conceived in team work between Mario Buljan ( trainer, corporate culture expert and CEO of the eWyse digital agency ( and Željka Babić (, copywriter, blogger with a passion for edutainment and gamification.


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Hi Zeljka Babić ,

Great to see you sharing your provocations around this topic and bringing your voice to the Gratitude Challenge Community!

From the insights shared in your post, we think it may be particularly interesting to for you to attend our Gratitude in the Workplace Webinar with University of Washington positive organizational leadership expert, Ryan Fehr tomorrow, Oct 13 @ 9:00 a.m. Pacific Time. He’ll be discussing recommendations for designing Ideas for this topic.

You can register for the webinar here

We hope to see you there!

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