The startup realm is characterized by big ideas and ambition. However, it is also an area associated with uncertainty and limited resources. With these stressors in mind, it is abundantly clear why a positive, optimistic workplace culture is essential. In the past, successful entrepreneurs were defined by the ingenuity of their idea. However, this philosophy has changed in recent times. Over the past two years, I have heard several people speak about the process of developing a startup and one thing that remained consistent between the presentations was the emphasis on the individuals driving a project forward, rather than ingenuity of the idea itself. Startups rely on strong team morale and persistent motivation, because an early-stage company will not survive without these two qualities. Thus, looking at successful startups as innovators in gratitude expression is a great path towards developing a method of improving gratitude in all workspaces.