I believe that the athletic store, lululemon, effectively facilitates a culture of gratitude. I believe that you can pull inspiration from their social media. Lululemon has social media platforms where they not only use it to sell products, but also motivate and inspire their customers to get active. Not only this, but they also give customers daily inspirational messages through touchy quotes. Overall, I believe that the quality of customer service they give in store, as well as their thoughtfulness on their social media platforms shows the level of appreciation that they have toward their customers.