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Appreciation Day

A guerilla gratitude initiative that ran across Discovery Communications' London, Rome and Milan offices in December 2017.

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APPRECIATION DAY was a guerrilla gratitude initiative that we ran at Discovery Communications in December 2017.

We designed it to give everyone a way to show authentic appreciation to the people or teams that had made a difference to their lives throughout the year. We recruited an enthusiastic under-the radar team, designed Appreciation Cards  (and custom mailboxes) and crossed our fingers that it would provide the moments of genuine connection that we hoped for.

Our people loved it! They sent over 1500 cards, across our London, Rome and Milan offices. It was a day of joyful tears, soaring spirits and melted hearts. We drew on the OpenIDEO Gratitude project for inspiration and information and we’d like to show our appreciation to this community by sharing how it happened (story in attached PDF). Hopefully it can inspire some of you in turn. Any thoughts or improvements gratefully received. #56784ever

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