“Culture eats strategy for breakfast.” –Peter Drucker
A company’s culture brings life to its values, and guides the decisions and actions of diverse groups of employees. Too often, management’s lack of connection to employees and lack of timely measurement prevents them from coaching and guiding the development of culture throughout the organization. In business today, employees feel disconnected to one another or to the larger purpose of their organization. In fact, only 30% of employees are engaged at work. (Garman, 2013)
When employees are not connected with each other or with the purpose of the organization, they don’t see a clear path for their future. The result is that companies have difficulty attracting and retaining quality talent. Alarmingly, over $11 billion is lost annually due to employee turnover (Lipman, 2013) while actively disengaged employees cost $450-$550 billion in lost productivity per year. (Garman, 2013)
Deliver Epic Culture
ThirdSpace solves these complex and costly problems by addressing the deeper humanistic issues, allowing employees a place to feel connected with peers, managers and the greater mission of the organization. Our approach solves for connection, engagement and ultimately culture. ThirdSpace’s value proposition goes beyond corporate chat tools, collaboration platforms, or social networks. While it contains many familiar features from social media et. al. ensuring an immediate comfort, typical social media platforms are not specifically designed for addressing the problem of culture and do not guarantee its emergence.
With ThirdSpace, employees will have the power to map out their journey, create, share and celebrate their success, and even empathize with large and small challenges. Leaders, who are integral to team development can participate in meaningful dialogs while continually measuring engagement and accomplishments. ThirdSpace bridges the top-down vision with the bottom-up “water cooler conversation” by meeting the need for interpersonal connections, mastery of your craft, and a sense of belonging to something meaningful.
These drivers are captured in the model of self-determination theory, which provides a context for ThirdSpace and develops the kind of intrinsic motivation that keeps employees truly engaged, connected and involved. Intrinsic motivation is the self-desire to seek out new things and new challenges, to analyze one's capacity, to observe and to gain knowledge. It is driven by an interest or enjoyment in the task itself, and exists within the individual rather than relying on external pressures or a desire for reward. Intrinsic motivation can be long-lasting and self-sustaining.
Efforts to build this kind of motivation are aimed at promoting growth, learning and deep engagement. Such efforts often focus on the subject rather than external rewards or punishments, which offers powerful advantages in terms of creativity, engagement, and investment.
ThirdSpace fosters the intrinsic motivation of employees by utilizing self-determination theory to harness inherent growth tendencies and innate psychological needs. Self-determination theory identifies three innate needs that, if satisfied, allow for optimal function and growth:
• The universal search to seek agency and intention in our outcomes and to experience mastery.
• The universal want to interact, be connected to, and experience caring for others.
• The universal urge to be causal agents of one's own life and act in harmony with one's integrated self, while also being connected with others.
By addressing these areas, ThirdSpace provides social context events like feedback on work, engagement with colleagues, or rewards which lead to feelings of competence and enhance intrinsic motivations. Deci, 1975, found positive feedback enhanced intrinsic motivations and negative feedback diminished it. (Deci, 1975) Vallerand and Reid, 1984, went further and found that these effects were being mediated by perceived control. (R. J. Vallerand, 1984)
It’s worth noting that autonomy must accompany competence for people to see their behaviors as self-determined by intrinsic motivation. For this to happen there must be immediate contextual support for both needs or inner resources based on prior development support for both needs. (Reeve, 1996)
Self-determination theory and intrinsic motivation is also linked to relatedness through the hypothesis that intrinsic motivation flourishes if linked with a sense of security and relatedness. Grolnick and Ryan, 1989, found significantly higher intrinsic motivation and creativity in students who believed their teachers were warm, engaged and able to fulfill relatedness needs, and it’s not difficult to see how this finding would extend to any place of work. (W. S. Grolnick, 1989)
Self-determination theory and Intrinsic Motivation serve as the theoretical underpinnings of, and inspiration for ThirdSpace to drive employee engagement and values of company culture. Culture can be elusive and ineffable, but ThirdSpace turns “coworkers” into colleagues and collaborators. It transforms “tasks” into challenges and opportunities while creating the kind of meaning based investment and cohesion required for any successful team.
ThirdSpace is a personal guide on the journey towards mastery. It can be your coach, your Sensei, your guru, your jungle guide by fostering connection through real conversations, relating people to each other, building friendships, sharing values, and growing a supportive culture.
With a supportive culture, team members relate to how vital their contributions are towards fulfilling the larger mission. You have the freedom to create, explore, challenge, wonder, and wander. Through that freedom, you'll innovate in ways large and small.
Beyond a social network or a communication platform, ThirdSpace was conceived and crafted by scientists, business experts, game designers, artists and software developers. Informed directly by customer needs and pains, we solve the problem of providing meaning with context. ThirdSpace is a place fostering collaboration, engagement, encouragement, and innovation. It encourages us to bring the outside in; bring the whole of us in and be amazing!