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Fresh Gratitude

Fresh Gratitude creates opportunities for individuals to express appreciation to colleagues by giving them thank you plants.

Photo of Qinglu Guo
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Fresh Gratitude is a simple and economical system for ordering and delivering single stem flowers and small plants in an office environment.

The program provides a selection of flowers and plants that symbolize or suggest gratitude and, together with personalized messages of thanks, foster and build a welcome culture of appreciation. 

The Fresh Gratitude Toolkit comes with sophisticated yet approachable, botanically-inspired and illustrated cards, introduction booklets, and streamlined yet neutral vessels for desks.

The system aesthetics and effect seamlessly integrate and add understated testaments of gratitude to work environments.

Idea Title

Fresh Gratitude: Gratitude Grows When Nurtured

How the Idea will inspire the experience and expression of gratitude within an organization.

The program allows employees to recognize benefits they’ve gotten from colleagues’ efforts and provides opportunities to express and return gratitude. According to our research, flowers and green plants have an immediate impact on happiness and have a long-term positive effect on moods. Thank you notes allow people to get specific when expressing appreciation. Fresh Gratitude is not a mandatory program which forces employees to say thank you. Rather, it inspires and entices expressions of gratitude through it’s elegant aesthetics and ease of use.

Who are you innovating for?

We are innovating for employees and employers who want to express gratitude to their everyday coworkers and cubicle-mates.

What type of workplaces are you innovating for?

This program is particularly designed for small to medium size organizations in the creative industries. Based on our research, flowers and plants are catalysts for inspiration and ideas.

How you envision the Idea being introduced to your selected organization?

To launch the program, a team member or manager can demonstrate the system and assets in the Fresh Gratitude program. Once the system is in place, admin assistants or team members assist with pre-ordering plants and collecting thank you cards, placing plants in vases, and distributing cards.

What obstacles, if any, do you foresee in implementing this Idea, and how would they be overcome?

The main challenge we foresee is sustaining the enthusiasm and momentum of the program.

How will you test and prototype your solution?

The idea will be tested in a small and medium size workplaces to gauge interest and engagement. Feedback will inform adjustments to the system components and mechanisms for distribution.

What immediate next steps will you take if you receive an implementation grant.

First, we would like to partner with a small local flower shop and test the feasibility of our idea in a small creative agency. After piloting the prototype, we plan to reach out to larger floral companies and cooperatives to test collaboration, order completion, service, and response. The award would help us test out the idea with real users, and promote the program to creative agencies and floral companies. The mentoring process will help us hone our concept and system for better impact.

At what stage of development is your Idea?

  • Research & Early Testing: You are exploring an idea, gathering inspiration and information needed to test it with real users.
  • Prototyping: You have conducted some small tests or experiments with prospective users and will continue developing idea through these tests.

Please describe from where your Idea emerged

The idea emerged from a student collaboration.

Tell us about yourself

Our team members are Site Ma, Qinglu Guo, and Lingfeng Liu. We are all Graphic Design MFA students at the Maryland Institute College of Art.

Where are you / your team located?

We are currently in Baltimore, Maryland, United States.

Please describe your legal and organizational structure


Company / Organization Name

We are graduate students at the Maryland Institute College of Art.


Tell us about your experience

Two of our members have intern experiences in the creative industry, and the other one has work experience in the publication industry.

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Hi Qinglu Guo ,

We are in the final hours of the Ideas Phase of the challenge! We see your post is currently unpublished. Was this your intention?

To publish your post please select the "Publish" button at the top of your contribution. The deadline is October 25th at 3:00 p.m. Pacific Time.

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