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Back to basics - Thankiou

Spread gratitude through analog techniques that worked in the better days.

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The Thankiou Cards & Postcards are all about living the gratitude lifestyle in full motion. Every day we get the opportunity to be grateful to someone for daily occurrences that happen organically and doing personally is always better digital.

Thankiou Cards: The idea behind the cards is to start a movement in which we not only say Thankiou but give out a card and share the movement with the other persons, creating a domino effect where everyone is saying Thankiou and sharing happiness.

Thankiou Postcards: The idea behind the postcard is to bring back the letters by mail movement and saying thankiou at the same time. Hand-write a thankiou message, paste a stamp and mail it to someone that made a difference in your life.

Idea Title

Saying Thankiou

How the Idea will inspire the experience and expression of gratitude within an organization.

Saying thankiou using tangible objects (cards, postcards, etc.) will enhance the gratitude moment, not only because it will be said and hear, but also it would have a gift-type exchange and unconsciously will compromise the receiving party to reciprocate and pay-it-forward. Having a thankiou card/postcard in your pocket or the office desk can also encourage people to always look for the next gratitude moment in order to give it away and keep the gratitude effect in motion.

Who are you innovating for?

In a corporate environment, everyone will be benefit equally from this gratitude pay-it-forward movement. The exchange of the cards will become a sort of a live game and positive competition to see who get more cards and who gives away more. It can also spark creativity among the team member and the ways they give them away. The same thing will happen with the postcards, they can be sent to clients, suppliers or key industry players, as well as, employees and top management.

What type of workplaces are you innovating for?

The idea can be doable for a team of 2 or a company of 50,000. There is always someone or something to be thankful for.

How you envision the Idea being introduced to your selected organization?

The idea implementation would be simple: 1. A 45-60 minute workshop on Corporate Culture with emphasis on practicing in real-time these techniques through examples, dynamics and experiences. 2. Each team member will sign the 'Spread Gratitude Contract'. 2. Create Thankiou cards and postcards using the organization brand (see Starbucks cards). 3. Give each team member a number of cards and postcards for him to share. 4. In a month, return to the company to: gather feedback, share gratitude stories and build for the future.

What obstacles, if any, do you foresee in implementing this Idea, and how would they be overcome?

The biggest obstacles for this idea are: 1. Convincing the majority of the group of the power of spreading gratitude company-wise and outside the company walls. This challenge is mitigated with the real-time techniques at the Corporate Workshop. 2. Not sharing the thankiou cards because people think they are a gift to keep and they don't share it. This challenge is mitigated when a small competition is implemented and prizes are involved.

How will you test and prototype your solution?

The idea has been tested in companies like Starbucks in Puerto Rico, the non-for-profit Junior Chamber International and through my own network of friends, family and colleagues. How do we know it is effective? The reaction of people when they get the cards is absolutely unexpected and awe inspiring. The same goes for the postcards as these are proudly displayed in their desks or home refrigerators.

What immediate next steps will you take if you receive an implementation grant.

If we are given the opportunity of the grant and the mentoring program, we will start by offering the Corporate Culture workshop to organizations nationwide and also through Latin America. With the help of the mentoring organizations, we can gain access to the key players in big companies. Once meetings are set-up, all we need is to set a date for the workshop and start spreading gratitude.

At what stage of development is your Idea?

  • Full-scale roll-out: You have developed a pilot, tested, and analyzed the impact of that pilot as it pertains to the problem scope. You are ready to expand the pilot significantly and begin to scale.

Please describe from where your Idea emerged

The idea emerged from my personal lifestyle of how I use gratitude in my daily life. When I discovered the power of gratitude, I started a blog called 'Thankious' -the combination of the phrase thank + you'- then it became a book and now it is a full movement that spreads beyond the book.

Tell us about yourself

Paul Gonzalez is the Chief Gratitude Officer at the Thankful Company, a Generation Y writer, author of the book Thankious, published poet, hopeless romantic, avid blogger, fun facts reader, award winning entrepreneur, endless hustler, event producer, Guinness World Record holder, future professor, foodie at heart, coffee addict and world explorer from the Caribbean island of Puerto Rico.

Where are you / your team located?

San Juan, Puerto Rico

Please describe your legal and organizational structure

The Thankful Company, Inc.

Company / Organization Name

The Thankful Company, Inc.


Tell us about your experience

1. The Thankful Company (founder): promotes the movement to engage everyone in developing a culture of gratitude. We have spoke at: TEDxBU, Starbucks PR, INprende, Master Lines, SHRM. 2. Author of the Book 'Thankious' -a collection of 365 gratitude bits and pieces (2015). 3. CUBE Group Events (co-founder): dedicated to the conceptualization, production and consulting of high impact cultural and social-economic events. 4. PR Gourmet Products (partner): local gourmet products distributor.


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