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KickShare - Crowdsourcing Education (Update: User Experience Map)

A crowd platform that democratizes the education experience.

Photo of William Morris
23 12

Written by

Kickstart A Korse - Educational Crowdfunding 

A platform that democratizes the education experience, instead of a few individuals deciding what the masses want, allow the masses to decide what the masses want! This platform empowers learning decisions and experience sharing to be made by those looking to learn. 



The value

Through crowdfunding you give people ownership.  If it was their decision to support a korse in the first place, they will be motivated to see it succeed. As with all forms of crowdfunding it is also a perfect way of predicting demand and ensures that nothing is created and not utilized, maximizing teaching and time efficiency. Crowdfunding has been wildly successful not just for products, but also with ideas and generosity, so we believe it will be as successful with this engaged younger demographic.


What will it look like?

It will come in the form of decentralized online platform that allows anyone to teach or be taught. After all everyone has knowledge and therefore everyone can teach and share. It connects the ebbs and flows of education instantly between the learner and the teacher. A professor or individual can post something they want to teach, give an inspiration preview to persuade others, and will only create the materials and korse if enough people sign up for the it, "Kickstart A Korse".  As this is facilitated through an online platform, its adaption to the needs of modern society is almost instantaneous. 


What is its focus?

Many platforms exist that have great hard, technical skills, but in the age of advancing automation and artificial intelligence are these skills going to be less valued? Due to this the platform will focus on soft skills and alternative learning. Want to learn the art of persuasion from the head of sales of a multinational company? How to better motivate yourself and drive efficiency? Or just a research process from a top academic? Then follow people, like connect and "Kickstart A Korse". 


Additional focus: The core aspect to "kicking" a korse or video will be through the sharing of experience. There is so much out there that focuses on the development of traditional content to learn from but what we want to do is prepare people for the experience of university and life beyond. How can we help people be more efficient? What is the best way to deal with stress? What are the best 5 stretches in the morning that get people going? Through this we generate small insights from people who are categorized by age, ambition etc. This way we add a pastoral aspect to life at university and beyond. What if you are approaching your first job and you don't know how to approach your job. Go on this app and you will find new experiences.

If people really like a certain insight they are able to follow or "kick" a korse or person into action.  

 

The Kredits 

Key to this platform is the use of “kredits”. Crowdfunding normally relies on the commitment of money for promises or equity. This platform is no different BUT instead of committing money you commit kredits that are purchased.  This gives value and recognition to both the students and teachers through an organic, familiar system.

 

The key reason for these are so that korses can be provided to all, even for those who are unable to normally afford them. In order to achieve this, free kredits are given to individuals without the means to purchase them and then they can submit kredits to korses they wish to support. 

 

Validating the Teacher 

By allowing all types of people to teach on this platform validating individual credentials and abilities is a key challenge. To do this, we will use some traditional methods of screening such as qualifications and experience. In addition to this teachers will be asked to answer 5 - 10 live question on their proposed topic once they receive funding. This will be the final step in the verification process, which reduces our quality control process.

 

While the students will only see a short kickstart campaign the teachers will also be required submit an overview of their intended korse. Nothing too detailed as we don’t want them to waste time, but just another way to make sure they are serious!


Additional focus: The above represents the last in the chain of teaching or giving insights. With our new focus on personal experience and helping we are lowering the barrier to entry for content generation. We are not asking for a whole korse initially just for insights into how to better in everyday life or if people are facing a similar problem in work, university, personal life how they can deal with it or grow through it. From this base they can develop a following and then drive deeper content.


Driving the supply and demand 

There are two major challenges to any educational platform: finding the supply of content and generating student demand. 
 
competition will be launched between a few diverse individuals: start-ups founders, corporate executives, academic, and passionate learners, or even just an average Joe etc. Individuals wishing to learn will be award free kredits based on the speed at which they respond to our social media campaign. Each person will be given a kredit (or vote in this case) and the winner of the competition (person with the most votes) will create the first korse on the platform. 
 
The participants of the first challenge will then nominate 3 of their friend or peers to come up with a korse to teach on the platform! (think: ice bucket challenge) 

Addition: This still remains a key part to our additional content drive but instead of asking for a full korse idea we just want insights into what people have done that has bettered them at university or say if they had there time again what they would have aimed for. This again lowers the barrier to entry for content generation. 

 

N.B. Credit for the initial idea goes to a team from the Shanghai Chapter OpenIDEO event -Edupractical (see video). We incubated it further, and with help from the community, created the idea above.


Who is your idea designed for and how does it reimagine higher education to support the needs of tomorrow?

Everyone!!!

By allowing people to fund, like and share what they want we make sure that the education experience is tailored perfectly to them. This platform empowers all to reimagine their own higher education experience.

This idea emerged from:

  • A group brainstorm
  • An OpenIDEO outpost or chapter

What skills, input or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?

We would love further idea development with the community. This is a rough idea that we hope will morph and change as we collaborate and discuss. Where are the major challenges in your eyes? Which areas are the most achievable? etc.

Oh, and what would you teach on our platform if you were to submit one idea?!

What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

Among friends and contacts we will create a lightweight version of the site and have 5-10 friends compete against each other to be funded. Launched in our community, the winner will receive localized funding to make their korse a reality.

How would you describe this idea while in an elevator with someone? 2-3 sentences.

An app that empowers people to share experiences of university life and beyond. To understand that they are not alone in insecurities, wanting to drive efficiencies, and achieve personal development. If you love the short succinct content that people put out you can "kick" them into action to develop further content and a korse.

What is the specific problem your idea is trying to solve? 1 sentence.

A thought based community that discuss the process of university and working life, allowing people from all cultures and backgrounds to their share experiences, give advice on ways they have grown and developed, and if they are lucky get themselves "kicked" into action to develop a korse.

How is your idea different or unique from what is currently on the market?

Many learning platforms and large MOOCs involve the development of hard skills. What we are trying to building is a community that empowers people to share their experiences. Instead of focusing on the traditional academia we take a more pastoral approach to better sharing life at this time of life and beyond.

The information we provide already exists but it is fragmented around the internet, we want to bring it together.

How do you plan to measure the impact of your idea?

Through the building of content, the number of shares, kicks and interactions on the platform.

How might your idea be transferable to a large number of people?

We expect it to start small but through our "ice bucket challenge" it will proliferate into a large community when the value of the advice is recognized. It will be an open platform based on a freemium service so the barriers to adoption will theoretically be low.

What are your immediate next steps after the challenge?

Generate content in the local community, develop a detailed prototype and extensively user test within the local Shanghai community.

Attachments (1)

kickstarteruni 1.pdf

USER EXPERIENCE MAP OF THE MOBILE APP

23 comments

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Comment
Photo of Essma
Team

Hello William!
I absolutely LOVE your idea! As a college student, I can definitely say I would much rather be educated through this system -- I find my learning much more retentive when it's done through discussions and more interactive approaches, so I can definitely see myself benefiting more through your proposed system! It seems like it would help both the educators and educatees alike!

I'm interested to hear how you would plan to strike the balance between keeping the academic material presented focused on the specific subject, yet broad enough for it to fit into the context of crowdsourcing. That is, if I am majoring in Finance then regardless of the class being crowdsourced, there are basic requirements I need to learn in Finance. How would you ensure that the content presented stays within this specific field's framework - as specificity seems to be a tension with crowdsourcing?

Photo of William
Team

Hey Essma.

Thanks for your comment. Yes I totally understand what you are getting at it is key that in order to fully participate in a korse. I think that this is fact that in the case of something like Finance, or say Chemistry is probably an unavoidable reality. This is why we have slightly pivoted our idea to move more towards soft skills and supportive content that can then be built out into a larger korses for crowd sourcing. We are still very keen to have the most specific subjects represented on the platform with, as you say, perhaps a smaller number of people to source from.

Photo of Joon
Team

Hi William,

I love the idea of promoting education of soft skills and experiences. There is so much that can be learned outside of the traditional classroom setting, where incentives and goals are often structured to support academic achievements and careers. I especially think that insecurities and personal developments, like you mentioned in your elevator pitch, are important qualities that are often overlooked in the pursuit of the best grade, or the best jobs.

My question for you is in the traditional screening method that you stated you would be using in validating the teachers. While I understand that traditional methods of evaluating qualifications and experience are needed for quality control, I was also curious as to how the system would align with the focus towards experience and soft-skills, much of which are not measured by the traditional resume structure. In order for the platform to be truly decentralized and open to everyone, I think a more open system of screening may be necessary, such as a short essay on the teacher’s experience.

One of the Korses I would love to see taught on the platform would be regarding dealing with the psychological pressures of the fast-paced modern day life. Living in New York City, I have experienced that often times, I get caught up in a routine schedule of trying to keep up with commitments. I believe that many NYC-based college students and corporate professionals could benefit from learning to find calm moments in the midst of a vibrant, but at times intimidating atmosphere.

Thank you!

Photo of Kate
Team

Hi William and team,

There are a few hours left in the refinement phase if you have any questions feel free to reach out to me.

Photo of Yash
Team

Hi William,

I think you and your team have an incredible idea that extends the ability to acquire and disseminate knowledge way beyond the traditional classroom and roles of a professor and student. I think it is an incredible opportunity for people to learn from people who have had unique experiences but are not in the field of teaching. One possible suggestion I had for your idea is that you could market it as a platform that can be used by major firms in their thought leadership efforts. I believe that this will have a twofold advantage - on one hand, it will provide a platform for thought leadership efforts for large companies like Google and McKinsey; on the other, it will attract bright students to the platform for opportunities to interact with industry thought leaders. This could have the desired organic growth effect on the platform that you were hoping for.

Photo of Kate
Team

Hi William and team,

There is just a week left of refinement. If you have any questions, feel free to reach out to me.

Photo of William
Team

Thanks Kate, we are bringing the ideas together at the moment! If we have any question we will be sure to get in touch.

Big thanks.

Will

Photo of OpenIDEO
Team

Welcome to the Refinement phase William! We've added new Refinement questions to your original submission that we'd love for you to answer. Please check out the Refinement Phase Toolkit for instructions on how to answer the new questions and other recommendations we encourage all idea teams to consider in the upcoming weeks.

Refinement Phase Toolkit: http://ideo.pn/2du9sf7

Lastly, here's a useful tip: When you update the content of your post, it'd be helpful to indicate this in your idea title by adding an extension. For example, you can add the extension " - Update: Experience Maps 02/01" to you idea title. This will be a good way to keep people informed about how your idea is progressing!

Photo of Kate
Team

Hi William and team,

I hope you are having a nice day.

There is an idea from one of our previous challenges on financing higher education that you might want to look at called ‘Unbroke’ - https://challenges.openideo.com/challenge/higher-ed/impact/unbroke. It has a really interesting business model for negotiation

There is also a startup company that you might want to look at - Bought by Many - harnesses the collective buying power of groups to negotiate insurance deals - https://challenges.openideo.com/challenge/financial-longevity/research/bought-by-many-example-of-innovation-in-fintech

Photo of Max
Team

Hey William Morris , we have a project coming in 2 weeks. If we can't get enough funding through the universities, we are going to crowd funding. Interested in running a test model of some kind?

Photo of William
Team

Hey Max!

Sorry for the late reply I have been/am away for Chinese New Year. This sounds really interesting, could you give me a little for detail on the topic you mention? What is the project? How could we run a test model through kickstart a korse? Hope alls good.

Cheers

Photo of Kate
Team

Hi William and team,

Welcome to the refinement phase, if you have any questions, please feel free to reach out to me by using @ and typing my name.

Take care,

Kate

Photo of Ajay
Team

Excellent idea. Its is brilliant system designed. I feel this courses could also get more credits if any university approves it as additional value learning. In this way courses may have more relevance and gives more encouragement to educator who builds this courses. Also mention to students whose topics and questionnaire is selected for making courses. This will encourage students to be more inquistive. University would also adopt this independent courses to add value to their education system.

Photo of Andres Felipe
Team

Great!

I've finished +20 MOOCs, and some other courses (actually, I'm regularly enrolled in different courses of unrelated topics; sometimes just for fun, and sometimes looking for new skills needed for solving particular challenges). I have understood that classes are not only about high quality content, the ENGAGEMENT (with the teacher and with the content, including the tests!) is key, and this is one of the things I see as a possibility in your idea: testing, and getting better, on the engagement in learning, which is necessary for online and physical classes/courses.

As a first step, before creating a full platform perhaps you might be interested in using what already exists. For instance there is OpenEDX (https://open.edx.org/) and there is another platform where I'm just starting to take courses but seems to have valuable insights for you: https://www.skillshare.com/.

Even though our ideas are different, they are complementary and goes in the same direction. I would highly appreciate if you give some feedback to this project I want to work on: OPEN Media Lab .

Kind regards from Colombia,

Photo of William
Team

Hey Andres!

Thanks for the comment. Yep I totally agree engagement is central not just to online teaching but all forms of teaching in whatever context. We hope that by "buying into" the course it will drive greater excitement and engagement. Perhaps the students could make personal request on angles they want the teacher to take before the full program is created?

Love skillshare I think it provides bitesized, non-intimidating learning which is one of the aspect we would love to incorporate. I hope that it is a model we can build on with the kredit system.

Really helpful stuff! I will check out your idea now and provide some thoughts.

Thanks a lot,

Will

Photo of Andres Felipe
Team

I'm glad you've found helpful my comment. Great idea to take the "angles" of a subject into account !!

Photo of William
Team

Yer I think that this will allow more ownership of the course direction, driving completion rates.

Out of interest have you completed all MOOCs that you have started? And if you dropped out of one what was the primary reason?

Thanks.

Photo of Andres Felipe
Team

I haven't complete all the MOOCs. I'm usually enrolled in many, but sometimes I just watch a few chapters, or save the recommended readings...

For the MOOCs and free courses I have finished the engagement has been a key factor, the quality of the content (including quality of the tests and the feedback provided), and the relevance to my personal interests - and the challenges I have at the moment- are some of the elements I value the most ... If there is a payment involved, I have learned from Behavior science that this becomes an extra element for finishing the course, even if you don't like it enough.

The Dropped out reasons are various as well, but the lack of engagement, or the lack of relevance to a particular moment in my life is also one of the reasons I take into account when I prioritize.

Photo of Max
Team

We have been running this model for a few years now. We haven't set up a platform we have been using FB events and groups to manage the info. It works. But a platform tied to social media would be much better. We have also developed a co-teaching model that accelerates the learning and adaption rate to this type of system.

Finding teachers is a challenge. So we have been using a different approach, its not "teaching", just "share" want you are passionate about. This lowers the psychological barrier.

Photo of William
Team

Hi Max.

Thanks for the comment!

I think that having it tied to social media is a great angle and would be an integral part of our platform. Much of the initial drive would be through a social media campaign so from there we would hope that it would remain a key part. Also having co-teaching I think is something we would want to include as it also lower the "psychological barrier" you mention.

Can you send me a link to any of the events/groups that you have run it would be great to see how they are set up and monitored?

I agree that sharing is a cool way to drive engagement and definitely something we want to have, but we also want this platform to be a long-term educational tool. While sharing is a great source of inspiration, we feel if you want to take it to the next level then you need to provide an incentive system for people to overcome this psychological barrier. I totally agree it is big big challenge but something we would want to continue to strive for.

Out of interest, on your social based platform do people receive money/credits or is the platform based on good will?

Thanks a lot for your comment, look forward to hearing your thoughts.

Photo of OpenIDEO
Team

Congrats on this being today's Featured Contribution!

Photo of Kate
Team

Hi William!

Great idea!

What will the assessments be like? Will the crowd help decide how they are assessed?

Could there be a tie-in with Massive Open Online Research (MOOR) ?

I don't have a single expertise. I would be interested in team teaching or helping to come up with some unusual ideas for assessing students e.g. Broaden Horizons and Develop Problem Solvers 

Photo of William
Team

Hi Kate!

Thanks for the comment!

Absolutely, the crowd would directly contribute to the assessment process. Initially they would provide questions to the teachers in the final stage of the "verification" process. They could submit one question when they make their pledge, and ten (or a given number) questions will be chosen from the applicants (this is based on a method used on the Chinese app zhihu - http://www.zhihu.com). I hope that as we get feedback from students and the platform matures this feedback will help develop the assessment process as well.

I think MOOR would be a really interesting addition to the Kickstart A Korse platform, we don't want it to be limited to one course type if we could include research, one off lectures, performances then why not - think the group course development could work really nicely as well. You can be one of the first! But getting real tangible work on projects is definitely a key element to any platform!

I would also hope that for MOOCs course completion would be higher due to pledging by individuals - I know that this is a common issue with a lot of online resources.

Any more question let me know!

Cheers.