Kickstart A Korse - Educational Crowdfunding
A platform that democratizes the education experience, instead of a few individuals deciding what the masses want, allow the masses to decide what the masses want! This platform empowers learning decisions and experience sharing to be made by those looking to learn.
Through crowdfunding you give people ownership. If it was their decision to support a korse in the first place, they will be motivated to see it succeed. As with all forms of crowdfunding it is also a perfect way of predicting demand and ensures that nothing is created and not utilized, maximizing teaching and time efficiency. Crowdfunding has been wildly successful not just for products, but also with ideas and generosity, so we believe it will be as successful with this engaged younger demographic.
What will it look like?
It will come in the form of decentralized online platform that allows anyone to teach or be taught. After all everyone has knowledge and therefore everyone can teach and share. It connects the ebbs and flows of education instantly between the learner and the teacher. A professor or individual can post something they want to teach, give an inspiration preview to persuade others, and will only create the materials and korse if enough people sign up for the it, "Kickstart A Korse". As this is facilitated through an online platform, its adaption to the needs of modern society is almost instantaneous.
What is its focus?
Many platforms exist that have great hard, technical skills, but in the age of advancing automation and artificial intelligence are these skills going to be less valued? Due to this the platform will focus on soft skills and alternative learning. Want to learn the art of persuasion from the head of sales of a multinational company? How to better motivate yourself and drive efficiency? Or just a research process from a top academic? Then follow people, like connect and "Kickstart A Korse".
Additional focus: The core aspect to "kicking" a korse or video will be through the sharing of experience. There is so much out there that focuses on the development of traditional content to learn from but what we want to do is prepare people for the experience of university and life beyond. How can we help people be more efficient? What is the best way to deal with stress? What are the best 5 stretches in the morning that get people going? Through this we generate small insights from people who are categorized by age, ambition etc. This way we add a pastoral aspect to life at university and beyond. What if you are approaching your first job and you don't know how to approach your job. Go on this app and you will find new experiences.
If people really like a certain insight they are able to follow or "kick" a korse or person into action.
Key to this platform is the use of “kredits”. Crowdfunding normally relies on the commitment of money for promises or equity. This platform is no different BUT instead of committing money you commit kredits that are purchased. This gives value and recognition to both the students and teachers through an organic, familiar system.
The key reason for these are so that korses can be provided to all, even for those who are unable to normally afford them. In order to achieve this, free kredits are given to individuals without the means to purchase them and then they can submit kredits to korses they wish to support.
Validating the Teacher
By allowing all types of people to teach on this platform validating individual credentials and abilities is a key challenge. To do this, we will use some traditional methods of screening such as qualifications and experience. In addition to this teachers will be asked to answer 5 - 10 live question on their proposed topic once they receive funding. This will be the final step in the verification process, which reduces our quality control process.
While the students will only see a short kickstart campaign the teachers will also be required submit an overview of their intended korse. Nothing too detailed as we don’t want them to waste time, but just another way to make sure they are serious!
Additional focus: The above represents the last in the chain of teaching or giving insights. With our new focus on personal experience and helping we are lowering the barrier to entry for content generation. We are not asking for a whole korse initially just for insights into how to better in everyday life or if people are facing a similar problem in work, university, personal life how they can deal with it or grow through it. From this base they can develop a following and then drive deeper content.
Driving the supply and demand
There are two major challenges to any educational platform: finding the supply of content and generating student demand.
A competition will be launched between a few diverse individuals: start-ups founders, corporate executives, academic, and passionate learners, or even just an average Joe etc. Individuals wishing to learn will be award free kredits based on the speed at which they respond to our social media campaign. Each person will be given a kredit (or vote in this case) and the winner of the competition (person with the most votes) will create the first korse on the platform.
The participants of the first challenge will then nominate 3 of their friend or peers to come up with a korse to teach on the platform! (think: ice bucket challenge)
Addition: This still remains a key part to our additional content drive but instead of asking for a full korse idea we just want insights into what people have done that has bettered them at university or say if they had there time again what they would have aimed for. This again lowers the barrier to entry for content generation.
N.B. Credit for the initial idea goes to a team from the Shanghai Chapter OpenIDEO event -Edupractical (see video). We incubated it further, and with help from the community, created the idea above.