UPDATES:
2/14/17: Refined vocabulary throughout, particularly around use of "mission" and "purpose."
2/15/17: Deeper clarity as to how Vocation, Profession, Passion and Mission are framed within Ikigai+.
2/21/17: Additional refinement questions now answered.
2/22/17: Added PDF (see "Attachments") that outlines details of the work we have done testing the Ikigai+ model over the past year.
2/23/17: Detailed third tier of Ikigai+ and Capstone culmination.
2/24/17: Added user experience journey.
The Ikigai+ is a purpose-based academic advising model, which is guided by an Ikigai coach to empower 21st Century students to find, explore and engage the fundamental issues and questions that “keep them up at night.” This process guides the students through a journey to tackle those questions by developing an individual purpose to effect/change the greater society; in which they will create marketable ideas and/or solutions to their purpose—through their degree of study.
Ikigai+ Advising Model
Ikigai is a Japanese term that means “a reason for being.” The Ikigai coach asks the following existential questions to ground the student's reason for being:
- A: What do you love?
- B: What does the world need?
- C: What can you be paid for?
- D: What are you good at?

Defining a Purpose-Based Exploration
Based on the initial process with a Ikigai Coach, an example of a student’s framework might resemble this:
- A: What do you love? Family and helping others.
- B: What does the world need? Transient accessibility for individuals with autism and disability.
- C: What can you be paid for? Mechanical and Aerospace Engineering.
- D: What are you good at? Solving problems.
From there, the student and Ikigai Coach will distill the information into Mission, Vocation, Profession and Passion. Please note—that there may/will be synergies and overlap of interests and answers between all the four questions and four overarching areas (e.g., mission). This is certainly welcomed and encouraged. Ikigai Coaches should be aware that students will all be at different developmental levels, as it pertains to discerning their purpose. In general, more synergy and more overlap will suggest that a student is closer to fully discerning their purpose.

A Deeper Look At Vocation
Given that vocational exploration and pursuits are integral to the University of Dayton’s mission and vision, coupled with the fact that college students don’t always have a clear understanding of vocation, more work may be required in this area. Per the University’s HIR Fellows (2016), vocation can be defined as “answering a call to discover one’s unique gifts and employ them in service for the common good in ways that are personally satisfying and bring meaning to one’s life” (pg. 3).
Further, the HIR Fellows (2016) noted that students found mentors that asked the right questions to be highly valuably, but students rarely identified an advisor as a key figure for vocational exploration (pg. 5). With an in-depth understanding of the student’s purpose-based pursuits, the coach will use the following framework provided by the HIR Fellows Report (2016) to give the student ample opportunities to discern and act on their vocations:
- discussing their vocation and calling openly
- identifying their unique, defining gifts, talents, skills, interests, and experiences
- articulating who they are and how they can serve others in community
- examining activities that bring meaning and joy to their life
- questioning their life’s meaning and purpose
- learning and practicing the skills of effective discernment in the context of community
- reflecting on their responsibilities toward others
- exploring the vocational implications of their education and professional training
- preparing themselves for a lifetime of vocational exploration
A Deeper Look At Profession
The always changing 21st century workforce is a boon for the innovative economy but creates a dynamic amount of tensions and concerns for young college students continually expected to recognize their career tracks. This career fluidity is challenging today’s students' understanding of value and meaning in their professional decisions. College degrees are still a necessary step for post-secondary advancement, but according to the 2016 Workforce-Skills Preparedness Report (PayScale and Future Workplace Release 2016 Workforce-Skills Preparedness Report, Payscale.com, 2016) that details the responses of almost 64,000 hiring managers across a wide range of industries who were asked about the ‘skills gap’—the disconnect between the skills students have when they graduate from college and the skills companies need. In detail:
- 60% of managers said new graduates do not have the critical thinking and problem-solving skills necessary for the job.
- 46% said new graduates lack the necessary communication skills.
- 36% reported new graduates have inadequate interpersonal and teamwork skills.
America faces a pressing need for talent: workers with the skills and knowledge to fill 21st-century jobs. By the end of this decade, 65 percent of all jobs will require an education beyond high school, yet today only about 40–45 percent of Americans have at least an associate’s degree or high-quality post-secondary certificate. (Credential Reform: Technology and Changing Workforce Needs Will Drive Our Future HigherEd, Jamie Merisotis, GettingSmart.com, 2016)
The Ikigai+ looks to honor the evolving professional landscape by weaving passion, mission and vocation as skills and value that will truly shrink that 21st century skills gap.
A Deeper Look At Passion
Across the national higher education landscape, students are coordinating their classes, their research, their work and co-curricular activities around their passions. The shifting generational community on colleges campuses across the world are becoming more and more collaborative each and every year but the understanding of individual passions is as wide ranging as the generations themselves. In a recent Generation Z study from Barnes & Noble college, it was pointed out “that passion for education is based in a highly adult sense of realism”, defining this incoming generation of learners as “ truly passionate about the importance and value of education, especially as it relates to finding a job and preparing them for a career”. (Getting to know Gen Z, Barnes & Noble College, 2016)
Yet passion has a wide net of definition. One that is expansive as the generation of learners looking to implore it as a structure for on-going learning. Extracurricular activities, real-world problem solving, and personal passions and interests play a central role in developing a Purpose Statement. Honoring a student’s passion as a component of learning is a valuable complement to the academic coursework that has traditionally been the focus of university learning.
A Deeper Look at Mission
The exploration of mission allows for the maturation of students’ purpose-based deliverables, as well empowering students to continue engaging in their fight for world change. As a 2010 AACU journal forecasted, “undergraduates are encouraged to be discoverers rather than receptacles of knowledge, and consequently there is more involvement by faculty in undergraduate research mentoring. Different modes of teaching must take advantage of students’ various learning styles as student populations become more ethnically and economically diverse. Teachers will need to be sensitive to the full spectrum of diversity that our students and their respective communities present.” (Changing Students, Faculty, and Institutions in the Twenty-First Century, Louise Hainline, Michael Gaines, Cheryl Long Feather, Elaine Padilla and Esther Terry, Association of American Colleges & Universities: Peer Review, 2010)
This growing diversity of experience and journey has already influenced a series of new generations seeking value and pathways for this awakened discovery of purpose, be it culturally, emotionally, politically or economically. This innovative approach to teaching asks students to respond to the signs of the times to address specific needs, concerns, and their calling.
This process will lead to the initial development of the student's “Ikigai”—purpose-based journey. The student would then determine an Ikigai Vision Statement, that will serve as a guidepost for further exploration. Per the student example below, an Ikigai Vision Statement might look like the following:
Ikigai Vision Statement: To challenge archaic models of travel, by presenting futuristic U.S. high speed rails and aerospace designs that cater to those with disabilities.
Based on the student’s Ikigai, you can see the influence of the student's engineering degree of study being used as the vehicle, rather than the destination, for a larger innovation of humanity-centered design that he/she is committed to.
Exploratory Journey
Over the duration of the student’s collegiate journey, the student and coach will routinely meet to to select experiential learning opportunities that will give the student the necessary experiences to fully explore his/her purpose to establish marketable ideas and/or outcomes. These opportunities would include specific bundled electives to prepare the student to begin thinking about the 3rd Level of Ikigai:
Mission + Vocation = Advocate
Mission + Passion = Develop
Passion + Profession = Innovate
Profession + Vocation = Serve
This third level, mirroring the students third year in school, would look to expand on the growing student's maturity, experiential learning paths and specific bundled electives and how he/she might expand their Vision Statement in relation to their developing discipline of study.
A Deeper Look at 3rd Level Ikigai
To collaborate:
Mission - Growing diversity of experience and journey influencing a series of new generations seeking value and education pathways for an awakened discovery of cultural, emotional, political and economical influence
Vocation - Vocation can be defined as “answering a call to discover one’s unique gifts and employ them in service for the common good in ways that are personally satisfying and bring meaning to one’s life”
One Will Advocate: to speak or write in favor of; support or urge by argument; recommend publicly
To collaborate:
Mission - Growing diversity of experience and journey influencing a series of new generations seeking value and education pathways for an awakened discovery of cultural, emotional, political and economical influence
Passion - Growing generation of learners as “truly passionate about the importance and value of education, especially as it relates to finding a job and preparing them for a career”
One Will Develop: to bring out the capabilities or possibilities of; bring to a more advanced or effective state
To collaborate:
Passion - Growing generation of learners as “truly passionate about the importance and value of education, especially as it relates to finding a job and preparing them for a career”
Profession - A growing, dynamic amount of tensions and concerns for young college students expected to recognize their career tracks is challenging today’s students understanding of value and meaning in their professional decisions.
One Will Innovate: to introduce something new; make changes in anything established
To collaborate:
Profession - A growing, dynamic amount of tensions and concerns for young college students expected to recognize their career tracks is challenging today’s students understanding of value and meaning in their professional decisions.
Vocation - Vocation can be defined as “answering a call to discover one’s unique gifts and employ them in service for the common good in ways that are personally satisfying and bring meaning to one’s life”
One Will Serve: to render assistance; to have definite use: to answer the purpose

Purpose Cohorts
In this third year, to allow for the maturation of students’ purpose-based deliverables, students would be placed in “Purpose Cohorts” where their concepts will collide together for transdisciplinary (the unity of intellectual frameworks beyond the disciplinary perspectives) deliverables for a humanity-centered capstone. Faculty and staff Ikigai advisors are dedicated to placing purposed-based students together into cohorts around their realized Ikigai with respect to true overlap of collaborative and innovative outcomes.
Three sample Purpose cohorts could have the following objectives (UD How We Teach and Learn Working Group, 2017):
Students as Silo Breakers: This Purpose Cohort rallys together diverse students toward a common purpose; the learning and solutions both leverage and transcend disciplinary knowledge and ways of doing.
Students as Community Champions: This Purpose Cohort positively impacts the supported partner communities through a sustained and evolving commitment to the partner.
Students Prepared for Success in Life: This Purpose Cohort experiences engendered life-transferable skills including self-learning, problem solving, collaboration, conflict resolution, and leadership.
Culmination
To culminate this experience, the students new Purpose-Based cohorts would 'bundle' their Ikigai Vision with 1-2 additional students to create an impactful and immersive experiences that showcases a marketable idea and/or solution to their collective challenges.
Purpose-Based Bundle to Capstone Example
Students as Silo Breakers
Initial Ikigai Vision Statement (above) now as evolved Purpose Statement:
It is my purpose to challenge inaccessible and archaic modes of travel — by demonstrating an innovative design of U.S. high-speed rails that cater to individuals with low-spectrum autism and disabilities.
Highlights: Stronger actions of Advocacy and Service as relating to specifically autism. Stronger actions towards Development and Innovation as relating to specifically rail travel and design.
Bundled now with additional student evolved Purpose Statement:
To create an action-oriented immersion that raises awareness of PTSD, through a prototyped re-entry community of artistic therapy and psychology for soldiers and their families.
In their final year, bundled students would begin cultivating their Purposes through their empathetic lens and burgeoning discipline expertise by focusing on identifying community partners, understanding collaborative purpose possibilities and framing the deliverable for installation design in relation to both discipline of study and community implementation. The capstone is the execution and realization of the student’s bundled purpose-based learning design challenged through the lens of their degree focus. Students must demonstrate the use of critical, creative and innovative learned experiences for a socially, culturally, industrial, business or scientific problem-solving outcome. The result will be an immersive installation featuring sight, space, sound and emotion as a solution or marketable idea deliverable.
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