Once you reach adulthood at some point (for most of us, that's probably in the past) you might start thinking about where you'd want to go with you're life: finding an interesting profession, helping other people, becoming rich or a combination of these directions.
And as it comes to professions: there aren't that many of those that will make it far into the 21st century, so the job that you'd like might not yet exist, or might not exist anymore.
In either way, chances are low that when you apply at a university, that they will have a degree in EXACTLY your future life and career. So why not design your ideal future job yourself?
What if we could help future students by having them design their future job, combining their personal interests with future trends, and creating a custom university program to go with that? We could organize a design process to help them figure out what will be important in the future where it comes to knowlegde and skills, what kind of jobs and activities work well for them and how to align that with their strengths and interests.