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FeedTruck - Transforming waste into meals with Mobile FoodTruck

We use a foodtruck both to collect ingredients that would be wasted in food fairs and markets, prepare and serve 1k snacks daily.

Photo of Marcos Szrajer
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Free distribution of 1,000 meals (snacks actually) produced only using food that would otherwise be discarded at food fairs and markets in the city of São Paulo. 

We use a foodtruck both to collect donations of ingredients, prepare and serve snacks to passersby and people in need. So, we decided to baptize our action as FEEDTRUCK. All the chefs invited and staff are volunteers.

We choose popular crowdfunding to start this idea at ! Now, we are looking for funding, regular partners and/or companies interested in being our sponsors.

What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

We scheduled for August 27, 2016. Our action took place at a time of great attention of national and international media, immediately after the Olympic Games in Rio 2016 and will be one of the main initiatives in the VIRADA SUSTENTÁVEL agenda. "Virada Sustentável of São Paulo 2016" is an event held annually over 4 consecutive days with great prestige and attracts huge audience ! Many projects happen in numerous important sights of the city, it is something like a "4-days Sustainability Marathon!

What skills, input or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?

Enable a change of attitude and promote responsible consumption of food in order to reduce food waste and fight child hunger. Thus, we need great advices how to minimize logistic costs and envolve interested partners! A great suggestion came from IDEO community, during refinament fase, which is partner with a gastronomic social school to include unpriviledied cooking students as volunteer assistant chefs soo day can practice their learnings and have the opportunity to work with renowed chefs.

Tell us about your work experience:

Master´s degree in Sustainability(Federal University of São Carlos)and Specialization in Business/Management.Extensive experience in 3º sector projects towards food waste reduction.

This idea emerged from

  • A group brainstorm

How far along is your idea?

  • It’s launched and we’re working on gathering more feedback – it’s existed for over 6 months

How would you describe this idea to your grandmother?

It´s a truck that takes "ugly" food and turn into delicious meals for people in vulnerable situations.

[Only for launched ideas] How does your idea differ from what you're already doing?

Because its a clever local logistics ideia that can help quickly hungry people living in the streets, shelters, asylums, orphanages, transition houses, at the present moment. This initiative is different from my other 4 years project called Satisfeito ( and which aims to reduce food waste continuously in partner restaurants and all kind of refectories using communication materials to engaje people on practicing conscious consumption.

How is your idea unique to the space?

The food truck mobility and structure is perfect to reduce costs and optimize logistics. With only 1 truck it is possible to easy collect edible food from markets and/or distribution centers, triage, sanitize, prepare and distribute meals within a small/medium/large urban area.

Who needs to play a role in your idea in order to make it successful?

We depend on loyal partners to provide the resources and volunteers to reduce the operational costs to zero. Currently we depend: - Food from partner markets (we have several) - Borrowed vehicle from a Food Truck Company - Volunteers from Satisfeito Team and partner NGOs

How do you plan to measure the impact of your idea?

Using the number of peolple feed and the amount of food saved.

What are your immediate next steps after the challenge?

- Establish lasting zero financial costs partnerships with those suppliers. (Specilly with food provider) - Find partners willing to sponsor the project to turn FEEDTRUCK into a regular project. (Specially with monthly fee to rent the vehicle or seed money to buy a personalized truck). Our goal for 2017 is to do it montly and then weekly in 2018.


Join the conversation:

Photo of Carolina Mndz

This is amazing idea that can serve as a business model for other developing countries with the same initiative.
I would love to hear some updates on this project.

Photo of Marcos Szrajer

Hi Carolina. How are you ?
Since this is only one among other Stop Hunger Brazil projects, we are perfoming it twice a year. One during April/May and other August/September.
The next scheduled action will take place in May 25/26 and will be the 5th edition.
Since the main goals of it is to raise awareness about food waste, we decided to reduce the operation costs and number of partners as much as we can to make it replicable. Soo, we now have basically Sodexo Brazil as our major partner.

They offer us the truck, the food, some money to buy materials/communication stuff and their employees act as volunteers (both cooking and attending people in need who will receive the meal prepared.

If you want to give us more feedback or have any futher question please fell free to contact me:

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