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Eat the old one first

Changes our way to store our foods to avoid the food waste

Photo of Yulianto Hiu
37 24

Written by

Fruits and vegetables are mostly to be wasted. One of problems this is happen because it has got rotten. So, let's change the way how we store our food. We used to put our food from the top and take it from the top too. When we buy the fresh one, the old one usually not being taken. With this problem I design a new way to store our fruits and vegetables. We put it from the top and take it from the bottom so we get the old one. We can put it on fridge or pantry (depend on what we put on it). It also organizes our fruits and vegetables so it make easily to plan what we should buy before go to market.

The foods that we also wasted are cereals and breads. With the same concept, i made the storages specially for cereals and breads. We can put maximum 2 bread loaf on it and 3 boxes of cereal.

If we has too many food container in our house but we using this one, we can hack our lod container. We can cut the bottom of container and use hook and loop tape to close it again.

What skills, input or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?

I need people from design to improve my design to make it better and business to deliver this to the market.

Tell us about your work experience:

I am a freelance designer. Love to design product

This idea emerged from

  • An Individual

How far along is your idea?

  • It’s just been created! It’s existed for 1 day - 1 month

How would you describe this idea to your grandmother?

My grandmother is a farmer and it's would be easy to tell about food waste. I would say we will eat all the fruits and vegetables before it got rotten.

How is your idea unique to the space?

This is a unique design. People will love to buy something new from the market. If they feel that this idea can save their food and money, i think it's easier to deliver this to them.

Who needs to play a role in your idea in order to make it successful?

Designers, householder and restaurant to get feedback, and businessmen.

How do you plan to measure the impact of your idea?

If people is happy using my idea, it's mean there is an impact in their live. It also will impact to the environment.

What are your immediate next steps after the challenge?

I will make the prototype, get feedback from real user, and (if the feedback is good) deliver it to the market. I will start with some of my neighbours, juice bar, and local organic store.

37 comments

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Photo of Maria Paula Escobar Olarte
Team

I love this idea! Good observation in the day to day of many refrigerators and cupboards. Check this by Hasbro http://www.upworthy.com/how-a-wonky-version-of-mr-potato-head-is-raising-awareness-for-food-waste?g=2&c=reccon3

Photo of Ahmed yesuf
Team

Good idea. every body needs to eat fresh once first, letting the old once to be wasted. we need to be penalized for the food wast we create. the first penalty should be to eat the old one first. 

Photo of Yulianto Hiu
Team

Thanks!

Photo of Bo
Team

Hi, Yulianto, I like your design of container. Unlike some project cost too many investments, it is just a tiny and small change. Not only for the saving the food, but also brings convienience to people. Sometimes, when I mix the food into a container, I feel a little inconvenient when I pick the food on the bottom. But the problem is whether the design is suitable for different kinds of fridges.  

Photo of Yulianto Hiu
Team

Thanks Bo.
This design will have many different size to fit different size of fridges.

Photo of Congqian Cheng
Team

Hi, Yulianto!
Excellent idea! Compare with some complicated designs and big projects, I prefer your idea. It is an idea what can be popularized indeed.  It's simplicity can bring  your design on stream quickly. I would buy your container if I saw it on market! The only question is I don't know if my fridge is big enough that can hold your container.
Thanks for your sharing!

Photo of Yulianto Hiu
Team

Thank you.
Many people have the same reaction with yours. They have problem with space. I've just thought about this, how about we remove 1 fridge shelf and put this design on our fridge?. Even smaller fridge will look bigger and this container will be fit in your fridge.

Photo of Alan Smith
Team

@Yulianto Hiu Interesting. I would think that since people would game this, if they could, that this design would act as a reminder. A reminder to take care of the food and it would be a good way to introduce other process. With that opportunity, I have a low powered inexpensive device that creates HCLO << 5 ppm at PH 6.5 from saline. This is a very short lived antimicrobial that could be part of your workflow (for leafy vegetables in particular). It is so benign to mammalian tissue that it is used as a nasal rinse yet it keeps produce fresh longer.

Photo of Yulianto Hiu
Team

I appreciate your idea but it look like more complicated. For now i don't think to apply your idea but maybe in the future will be useful.

Photo of Michael Wells
Team

@Yulianto Hiu I am intrigued that this idea hasn't been publicized before. It's a great idea to get people to consume the items that they bought first. Instead of always picking out of the top (i.e. the newest/freshest).  I can relate to this problem because it happens in my own house. I will always see old food sit in the back of the refrigerator or cupboards just to not be eaten. My parents, including me, will forget that the food is in certain areas. So every time they go to the grocery store my mom will buy the same food, or a different food, and it gets thrown on top of the older ones. It's rarely the case where the food is completely eaten before more of it is bought. Most of the time making it so there's extra food that is about to expire. That's why I feel your product could prevent that from happening, or at least reduces the problem.
          I noticed that a lot of people are concerned with the space. How big is your product? Will it fit into a normal refrigerator? Will it come in different sizes? I am also one of those people. In my house, most everything that we eat is stored in the refrigerator. Besides the exceptions of bananas, cereal and some bread. For me, I would choose organization over space, but in this case space is a priority. In my house, it would be most effective to put your product in the refrigerator. Which as you know, is a limited amount of space in there. Yes you're putting a lot of food in one certain area, but it could provide more hassle than ease. Taking up, say, half of the fridge space, could not work for a lot of people. Having different sizes is something I'm sure you're aware of. As you know you'll need various size versions for this product.
          I am also curious about how you're going to go about building this product. You'll need a plan, a way to build them, a way to pay for the materials/production and a way to distribute you're product to into the market. As of right now that seems like a long ways away. I wish you good luck in your product and I hope to see it someday in the real world! Maybe even buy one for myself in the future!  

Photo of Yulianto Hiu
Team

Thank you for sharing your experience, Michael.
The size of this design is fit for standard size of refrigerator. There are many type of refrigerator. Some of that have more than 1 cabinet and this design's size is as big as that cabinet. I'll focus on reducing the food waste first.(how much this method can reduce the food waste). I already have some people to test the prototype and i use the size of their refrigerators. So about the different size, it' will be the next step (depend on their feedback).
About the plan, i use PP plastic for container (just like the other container) and ABS plastic for the structure. The PP plastic is easy to produce and really cheap in big scale production. For the ABS plastic can produce using 3d printer. So, for production sector is not a big problem.
The problem is marketing. This is a new product in the market. It need extra effort to make everyone know about this product. It's need more time. I hope the OpenIDEO community can help me in this problem.

Photo of Marcella Lie
Team

Excellent idea indeed!

As a grocery store I would definitely use it, however bear in mind a lot of people (my mum is included) would like to get the newer stock instead of the older one. They would definitely go the extra miles browsing through the cabinets just to get the newest stock!

Photo of Yulianto Hiu
Team

Thnks a lot!
The store model is made from wood and acrylic so everone can make it by themselves.

Photo of OpenIDEO
Team

Welcome to the Refinement phase Yulianto! We've added new Refinement questions to your original submission that we'd love for you to answer. Please check out the Refinement Phase Toolkit for instructions on how to answer the new questions and other recommendations we encourage all idea teams to consider in the upcoming weeks.

Refinement Phase Toolkit: http://ideo.pn/2du9sf7

Lastly, here's a useful tip: When you update the content of your post, it'd be helpful to indicate this in your idea title by adding an extension. For example, you can add the extension " - Update: Experience Maps 09/28" to you idea title. This will be a good way to keep people informed about how your idea is progressing!

Photo of OpenIDEO
Team

Hi Yulianto, we updated the link to the Refinement Toolkit. Please use this new link instead: https://d3gxp3iknbs7bs.cloudfront.net/attachments/bda1f109-0466-4f8e-9699-1359e406df56.pdf

Photo of joel lopez
Team

excellent idea! very simple but super helpful in we really use these kind of methods im very sure waste would be dramatically reduced in a big scale! good luck!

Photo of Yulianto Hiu
Team

thank you

Photo of bobby
Team

I would like to start out complimenting this idea for its simplicity. I am surprised that this idea has not been publicized befor. I can relate to this problem because it has been an issue in my own home. Time after time I will see old food drown in the back of drawers just to be forgot about. The owner of this food will forget that they have it hidden there. So next time they go to the grocery store that same food will be bought and thrown on top of the older one. This product will save that from happening as well as providing convenience to the user. Altho this idea is great i do have a few questions and concerns.
A concern I have is the convenience of the object itself. In theory this item sounds great. However having a big plastic box taking up space in the fridge could get in the way. As it is people are always struggling for space to put things in the fridge. Adding a big plastic box to the mix of that could turn into a nuisance. People love organization, but when you have to decide between organization and space I believe most people will chose space in the fridge. Personally I would prefer to make different use of my fridge space then the Eat the Old One First. This would not be the case if you could find more compact smaller version of this. Perhaps work together with fridge companies to use this patent and incorporate the idea directly into the fridge. I would love for this idea to be incorporated into the everyday fridge.
I also have questions having to do with the idea. First is the sizes and types of boxes. The sizes are very important to me because this will make it accessible to all people will different types of fridges. If you offer different sizes this will expand your market and allow for greater profits. The types of boxes also has a huge part to do with this. Will there be different types of boxes for different categories of food? For Instance you said how cereal and bread are being wasted. How will these boxes be different? On top of that will these containers be air sealed so that to food stays fresher longer? The whole point of this idea is to save the food from going bad. However in your post it said nothing about the containers be airtight in anyway.
I hope that some of my criticism helps work out the kinks in this idea. I look forward to hearing responses to what I have to say. This idea has great potential and I will be looking for it on the market.

Photo of Yulianto Hiu
Team

Thank you. You have some points.
First about the size. The first prototype is design for average fruit/vegetable's size (size of apple, etc). The other size (for big fruit like melon) will be made but i need more user's feedback from my first design.
The second one is about space vs organization. I have same thought with you, but i think why we won't organize our fridge is because we don't have anything to organize our food easily. We only have one big storage in our refrigerator. This design is not only make us to organize our food, but also prrvent us to buy more food. Less food, less waste, save money.
Next about bread and cereal's container. The different is not only the size and model, but also where we put it. The first is made to fit on fridge and bread and cereal's container is in room temperature/ pantry.
I appreciate your suggestion to corporate with refrigerator companies, but i think it's more efective if we sell it separately. Many people still keep their old refrigerator. They won't buy new one until their refrigerator is broken.

Photo of Amber Matthews
Team

I like this design, but what will happen to the cost of production? Won't it take use more materials and increase the complexity of manufacturing? What if we could change how people store and use food using what they currently have?

Photo of Yulianto Hiu
Team

Hi Amber. Thank you.
Yes this will take manufacture process, but we can collaborate with companies who work for same market. This is not only reduce the production cost but also can deliver this to user more quickly, it mean we can get the impact in the short time.
For the current design, i think it's impossible to reduce the food waste. We used to put foods from the top and take it from the top too. It make the food from the bottom got rotten/mouldy. So, i made this design because of this problem.

Photo of Amber Matthews
Team

Maybe designing DIY hacks would be more efficient? Imagine if there was a food storage hack library, where there are simple tips to build double sided containers. You can take plastic containers that people already own, cut the bottom out, and reattach it using something like Sugru. Now, you can fill your container on one side, and then turn it upside down to empty it. This way, you can save food from spoilage, and save money by using your own containers. Now imagine if there were tips on how to do this for each type of container.

Photo of Yulianto Hiu
Team

I never thought about that. That's a great idea. Thank you to improve my design. I will try make this model as soon as possible.

Photo of Kate Rushton
Team

I can't wait to see the user journey for this one (for the first target customer) and the prototype.

Also, which prototype will you focus on first (bread, cereal or fruit) and why?

What are your next steps and what help do you need from the OpenIdeo community?

Photo of Yulianto Hiu
Team

The first i would focus is for fruirs and vegetables, because fruits and vegetables is the most wasted food. Another reason is not everyone eat bread and cereal everyday.
This design is not perfect yet. So i need help from OpenIDEO community to make this better. Also i need help to deliver this household and get the result for reduction of food waste.

Photo of Emily Gaddis
Team

Hi there, 

I'd like to collaborate on this idea. Our WasteLess market uses this principle for bulk product but bringing it into consumer home environments is very appealing. What do you think about talking to the folks at Fenugreen to line the storage containers? Could kitchen cabinets incorporate this design or be retrofitted to accommodate the design?  Are you looking for consumers to test this out once you have a working prototype? I could help with that. 
http://www.fenugreen.com/


http://www.fenugreen.com/

Photo of Yulianto Hiu
Team

Hi Emily. I love to colaborate with you. It will be easy to get user's feedback. If i may know, are you just sell freshpaper or have another product in fenugreen?
Thanks

Photo of Thomas
Team

Hello Yulianto Hiu,

It is clear that you put a lot of thought into this idea with all the detailed drawings and animation work that went into the designs. I think you are on to something that will save people money and help prevent the waste of food within a household. While it is a great idea I’m not sure how people would feel about purchasing these items to place in their kitchens or pantries as they look like they would be on the pricey side. Another issue is the amount of space each storage container takes up, they look modern and “sleek” but seem to be pretty bulky and look like they would take up a lot of counter space. It would be interesting to see if you could pitch this idea to an appliance manufacturer, they might be interested in intergrading your product into some of theirs. Not only would putting your containers in their products help both of you out with sales, it would also save the space taken up in the kitchen since an appliance only takes up so much room. Overall I think this is a great idea since the majority of food that goes to waste, goes to waste because it just sits on a shelf or in a drawer.


Respectfully, Thomas Egan

Photo of Yulianto Hiu
Team

Thank you Thomas.
I have same thought just like you. This product can colaborated with branded companies. It would be easy to deliver this to the market.
About the size, i think this container is not take up a lot space. The dimension of this container is same as big as fridge space. It's not only make your fridge clean, but also easily to organized your food. For some people, this is really helping.
I am not really good enough in marketing. That's why i need some help from OpenIDEO Community.

Photo of Kate Rushton
Team

Hi Yulianto!

Congratulations on being one of the forty ideas in the refinement phase. 

I like the simplicity of the design and of the idea itself. 

Who do you think would be the first target customer for this idea? Who do you think would benefit most from these containers?

Photo of Yulianto Hiu
Team

Hi Kate. Thanks!
My main target market is the household. I think if we can start from home, we can dramatically reduced the food waste. I also want to make it for farmer and restaurant (different size and form but with the same principle). The farmer can use it for temporary storage before deliver it to the market and the restaurant can control the food they will be bought.
There are some benefit of this design. First for the household and restaurant. They can control what foods would they buy and keep it fresh for the long time.
The second one is for business sector.this is have a potential market. It's mean we can give a job for people.

Photo of Ryan
Team

This idea is one that I find to be both interesting and feasible, I too have had similar thoughts about how food is wasted because it’s left at the bottom. With one of these kinds of containers in households around the world, not only will waste be drastically reduced but less waste will be produced from farms, this is thinking long term and mass production scale. However, upon examination of the containers I found that there is currently only a single opening hatch on the bottom of the container. My suggestion is why not take it a step further and expand on the functionality of the shelves.
What I am referring to are two different ideas, both are relevant to the use of the shelf. The first being the size of each compartment and shelve, why not make different sizes for different foods and spaces. It’s totally possible to make wide compartments, tall ones, etc. why not use the size of the compartments to broaden the functionality, to which I am lead to my second fact. The trap door/hatches on the compartments are the same on each one, why not make interchangeable hatches for different food/drinks. For drinks, make a water tight hatch that has a little spout underneath, for grain, sugar, cereal, other small solids, make a little chit that pops open to let the product fall.
If you were to combine these two design factors into your design, I guarantee your consumer spectrum of use will multiply x number of times. Allowing for more foods to be used allows for easier storage and consumption.

Photo of Yulianto Hiu
Team

Thanks Ryan. I appreciate your suggestions. The reason i made like that because it's will be fit on fridge. Thare are many kind of fruits and vegetables that stay fresh if we store in the fridge (see last picture).
For the idea to make this into shelves and make different size are good idea. But i need some feedback from my original design. I need to know how big the impact to our live.
Once again i thank you to make my design better.

Photo of Gurdeep Aujla
Team

A cool simple idea 

Photo of Yulianto Hiu
Team

Thank you

Photo of Ahmed
Team

Very simple but nice idea.

Photo of Yulianto Hiu
Team

Thanks!