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Phase: Research Missions: Share Your Story.

Lima chapter: Gourmet, food or art??

The cost of being gourmet

Photo of Luis Delgado Corrales
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We decided to go to a cafeteria to experience a common meal and observe the interactions between clients and the food they order.

We noticed that the dishes were served with ornaments made from food (vegetables, creams, sauces, etc.), the customers did not eat them and ended up wasted. A second thing was related to small portions of the order that people left behind and also ended up wasted.

Our conclusions are related to our cultural issues. First, the gourmet style exposes people to an esthetic-eatable dichotomy. Next, there is a consumer behavior to avoid social judgment of being seem as starving person for eating everything on the plate.

What is a provocation or insight that might inspire others during this challenge?

Measure the cost of being gourmet.

Tell us about your work experience:

We are a mix group of people interested on collaborating with ideas to reduce food wasted.

This post emerged from:

  • A group brainstorm
  • An OpenIDEO Outpost or Chapter

3 comments

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Photo of Reynaldo Adolfo Gazzo Saavedra

Luis indeed people are afraid of the "que diran" and leave most decorations on the plate, I personally eat all I get and sometimes percieve that funny look as if it was a defect or malpractice.

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Photo of OpenIDEO

Hi Luis, interesting post! Any chance you could find an image to go along with it? Images help grab attention and tell a story. You should be able to use the Edit Contribution button on the top of your post and follow the instructions to add images from there. Looking forward to seeing more of your inspiring insights on OpenIDEO.

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Photo of Luis Delgado Corrales

Yes!, I just added a couple o pics. We are trying to create de Open IDEO Lima Chapter, I participated on May of a Workshop in IDEO HQ San Francisco, now here in Lima we are a team of almost 20 people interested in apply HCD for social innovation. We will be looking forward for the Ideas phase. Thanks for your feedback!.

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