We started our #ImperfectVeg /Eco-Friendly program last year in partnership with Compass Group to support their #IDP (Imperfectly Delicious Produce) Visit Compass Groups URL:
The Eco-Friendly product program (click here for product line) sells edible fresh produce items to foodservice operators that were previously discarded or rotated back into the soil due to not meeting industry standards for cosmetic attributes.
With education, the Eco-Friendly may be accepted faster by foodservice customers because the end consumer chooses off a menu description rather than at retail where they buy with their eyes.
The challenge is finding alternate ways to use this perishable but edible, usable by-product that we leave behind in the fields during the harvest process-that add up to tons of foodwaste annually. Our two largest opportunity veg items are broccoli and romaine. The perishability of our product makes it a difficult challenge on the food safety side of the opportunity.
Broccoli harvest leaves behind an entire plant after harvest. Romaine leaves thousands of leaves behind in the peeling down process to get to the "perfect romaine heart."