I came across Rubies in the Rubble a while back, and was impressed by their approach. They single-handedly started going round the farms around London and collecting their surplus fruit and veg - the products that would not be used, for reasons including growing more than they could use, and cosmetic imperfections. Farmers were happy to give them the products at reduced rates, and glad someone would use them. Now, Rubies in the Rubble chutneys are sold in major food stores, as a premium brand, and are doing very well. They are working to help reimagine food 'waste', showing how it can be a powerful resource, and hoping to branch out into more products soon.