To influence the whole chain it can be useful to affect the shopping habits of the customers, as our demand forms the offer. We now have huge refrigerators and are used to buy food once per week, often purchasing the goods that we won't be able to eat before the expiration date. If better organized we can plan the meals in advance and buy only what we need. This labeling system gives a customer a clue about how many dishes he or she can cook with these products.
And the schedule-scheme on the shopping cart makes it easy to organize the menu for a family for a whole week.
For the "advanced" users - people who are already concerned with getting new shopping habits or those who just want to shop more efficiently - there is a digital addition to this system. A tool that keeps track of your shopping, suggests recipes from the products on your list, highlighting the ingredients that you've already planned to buy; gives tips on preserving food fresh, etc.
*FoodIdeas is a web platform with recipes. It is used here as a reference and possible collaborator. Right now there is no agreement with this platform.
This system can work as a part of a whole re-branding process of the store. For instance if the administration decides to try a more "conscious" strategy, with farm local products of high quality (and as a result higher prices) and less food waste, it could be a good addition as the regular customers would buy less and the higher prices wouldn't be that scary for them.
This short and probably idealistic story of one family and one store that decided to change their policy can illustrate the impact this system might have on forming new habits.
A family of four : Lucy, Marc, Tony and Jennifer go shopping all together this Sunday. They went to their regular next-door store. But noticed a slight difference...
A supermarket underwent some re-branding. The products seemed to be of better quality, a little more expensive, and those colorful labels everywhere! It became "conscious consumption" oriented, with local seasoned food and food waste reduce policy.
Normally, Marc and Lucy prefer to save money and don't buy into the "organic food hype", but as they were already here...
Marc grabbed two bags of bell peppers. He loves them so much! But the new labels made Lucy think how much of those do they really need.. Soon they both realized that one bag is more than enough as they don't stay fresh very long.
This is how little Tony also got his job.
The family went through their regular shopping list finding themselves in the debate from time to time, on what and how much are they actually going to cook this week.
Curios Jennifer couldn't help scanning the QR-code from the labels with her phone. She was redirected to the web platform offering her help in keeping track of her shopping and suggesting new dishes for the family. Jennifer's mom was so excited!
At the register Marc and Lucy were caught by surprise. Even though the prices were higher and the products apparently better than usually, they didn't exceed their regular cheque as they bought less this time.
At home Lucy kept surfing the platform, found some new recipes and useful suggestions to keep the food fresh. By the end of the week she realized that there's nothing stale in the fridge to through away. She also realized that usually there is...
Lucy has always been faster to catch on new technologies. Now her phone helps her plan her shopping and menu.
Her shopping list is saved online and QR-code on the labels keeps track on what she has already bought and what's left...
...While Marc prefers to stay disconnected when he goes shopping. Labels, pie diagrams and a pen lead his way through the mall.
This way or another they keep going to this store and recommend it to all their friends.