Currently, Pulp Pantry operates as a food brand using up-cycled, organic juice pulp to create crave-able plant-based snacks. We’re starting with juice pulp because it’s a highly nutritious resource – containing 2/3 less sugar yet nearly all of the fiber of whole fresh fruits and vegetables. However, our aim is to create a broader food waste consultancy that isn't hidden at the "back end" - but rather engages and transforms consumers’ mindsets about waste and consumption as a forward-facing brand developing physical consumer products. Currently, we manufacture a line of raw, grain-free vegetable-based granolas (sounds crazy, we know), as well as raw veggie crisps and vegetable-based flours.
Pulp Pantry is looking to actively partner with companies that share our vision to: a) reduce waste-related costs; b) improve revenues and operating margins through new revenue streams and product lines; c) embrace sustainability; which will d) enhance corporate goodwill and "community citizenship". In partnership with companies, Pulp Pantry will develop marketing and business certification campaigns that will bring the hidden part of a product’s life cycle (waste) to the forefront of consumer awareness.
U.S. cities like Los Angeles have begun to implement organic waste reduction programs, without having infrastructure in place to meet the increase in demand for organic waste management services. We believe that our model will help food waste producers take matters into their own hands, whereby creating functional and profitable products that use organic waste as a raw material. We see this model working for businesses producing coffee, beer, nut milk and of course juice.
Beyond addressing food waste, we are also concerned with connecting affordable, healthy products that serve disenfranchised communities in our food system. Instead of companies donating 1% for the planet, what if they could sell up-cycled healthy products that are not only profitable but also beneficial for local communities? There is a huge PR opportunity here, too. The goal is to find the best business model for providing a solution to food waste that connects to the discrepant (but rampant) issue of food insecurity and hunger.