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How might we gamify food waste?

TaskRabbit meets PokemonGo for food to gamify excess food collection and distribution within communities.

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Problem: Food businesses trash or compost excess consumable food because they don't see another option. Infrastructures are not available (either do not exist or have low resources/capacity) to help distribute excess food to people in need.

Solution: Connect restaurants and grocery stores who have excess food to businesses that distribute food to people in need. A game that rewards people for transporting packages of food could help bridge this gap.

The idea is that gamers would receive a notification based on their proximity to a restaurant that communicates they have excess food. The gamer could accept the challenge, transport the food, and then get points for completion.

The idea capitalizes on the movement that’s currently happening with PokemonGo. It would be a great opportunity to partner with them or create a local, community-based app that provides discounts or perks for helping within your own neighborhood.

What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

We could test the concept outside of local cafes and coffee shops by asking people if they would be willing to drop off food at a nearby place and what would incentivize them. We could also ask PokemonGo gamers about how ideas like this could be married with the current game or spun off to be its own.

What skills, input or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?

Feedback on the idea - would a partnership with PokemonGo be the best way to approach this or would creating a community based application with similar concepts work? What else could work with a gamification aspect?

Tell us about your work experience:

I'm a product designer with 5 years of experience in product marketing and content management in the mission-driven sector. Most recently I was employee #3 at More Than Me, and helped grow the organization to 50+ employees and pivot our mission to achieve our strategic goals. Technology played a huge role in this evolution, and I'm excited to use my product design skills to affect change at scale.

This idea emerged from

  • A group brainstorm

How far along is your idea?

  • It’s just been created! It’s existed for 1 day - 1 month


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