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Eden.

Optimizing the lifecycle of (food) waste.

Photo of Ariella Chivil
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Eden is a system of behavior change that is centered around maximizing the use of the "whole food" from cradle to cradle. We plan to implement tracking technology at different lifecycle stages to illustrate the full value/opportunity within a food/waste item. We walk through a sample lifecycle of an apple:

1. The moment it's harvested in a community garden,

2. Waiting patiently in a stack at a supermarket until purchase,

3. Time in a person's home (sitting in a fridge until consumption),

4. Hopeful repurpose as food, seeds (future apple tree), or compost.

What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

We'd first focus on the educational materials/content around the "full use" of waste and run tests in multiple environments/key lifecycle nodes: supermarkets, restaurants, farmer's markets, community gardens, etc. For example, "How to use the whole apple" content with visuals and a step-by-step guide.

What skills, input or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?

The most helpful skills to refine the idea would be technical and content/messaging. Specifically, technical guidance on QR codes, "smart sticker" (temperature detection), and "waste meter" tracking components of our solution. We are also focused on structuring content to drive behavior change (best use of food waste). We would love opportunities to work with folks engaged in agriculture/food supply chain, as well as community members engaged in sustainable design for further validation.

Tell us about your work experience:

We have background in UX design, sales/business development, digital marketing, and industrial design. We work in the hospitality and health tech industries.

This idea emerged from

  • An OpenIDEO Outpost or Chapter

How far along is your idea?

  • It’s just been created! It’s existed for 1 day - 1 month

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Photo of Eli Park
Team

Hello, Ariella Chivil Thank you for sharing your team's idea. I was reading your post and thought if the direct manipulation or attachment to produce is not readily available(technology or investment to create such technology) to inform the buyer how long the freshness would last, we can start creating behavioral changes by informing average freshness dates on all produces at the market. It would be similar to nutrition facts on boxed/canned products.

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