Our namesake, Gator and Crane, is a tribute to the connection we consumers have to our local foodsheds and watersheds. The American Alligator nearly went extinct until we farmed 'em to eat 'em. Gator and Crane is the shared vision of over 600 locals in New Orleans who participated in longitudinal market research from 2013-2016. Why do consumers waste food? Often, it's because food is pre-packaged in standard sizes, leftovers are tossed, and shoppers don't plan their meals. Food waste, single-use packaging, and supply chain bottlenecks, make the modern lifestyle resource intensive, expensive and nutrient deficient. The majority of households are now single or 2-person, so there is less time for food procurement and preparation. Gator and Crane's #WasteLess Market is on a mission to eliminate food waste by designing it out of the grocery store and offering a solution for disposal of all food waste on-site. Our concept lowers the likelihood of consumer food waste by selling mostly bulk goods at prices that are typically 25-40% lower than branded, pre-packaged products.We also sell several types of specialized food packaging that extends the shelf life of food. Our free, zero waste shopping lists, recipes and meal planning content have the potential to eliminate food waste, save the average customer $500-$3,000/year, 156 hours, and increase healthy meals by 66% on average. Shoppers of #WasteLess Market earn up to $550 in store credit annually for sustainable behaviors like refilling a spice jar or using a cloth bag to package rice and dropping off inedible food waste to our community compost. With a recycling drop off center in the store, #WasteLess Market can offer a zero-waste solution to end food waste for its shoppers through a circular economy model at the local level.