At least 16% of all food waste occurs at the farm level due to surplus or cosmetic reasons. Twenty billion pounds of produce are wasted annually in the U.S. alone simply because they are not perfectly shaped to meet stringent retailer criteria. And with many growers on the verge of bankruptcy and the CA drought worsening, this exacerbates a potentially explosive situation.
At Full Harvest, we are solving the food waste problem at the farm level. Our B2B platform matches growers with food companies to sell discounted imperfect and surplus produce that would otherwise have been discarded, creating 3 value chain benefits:
1) Additional revenue stream for growers
2) Significant reduction in wasted food and resources
3) Lower costs for healthy food production
A win-win-win for everyone!