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Full Harvest - Solving the food waste issue at the farm level

The 1st B2B platform connecting large farms to food & beverage companies to sell surplus & imperfect produce that would have gone to waste.

Photo of Christine Moseley

Written by

At least 16% of all food waste occurs at the farm level due to surplus or cosmetic reasons. Twenty billion pounds of produce are wasted annually in the U.S. alone simply because they are not perfectly shaped to meet stringent retailer criteria. And with many growers on the verge of bankruptcy and the CA drought worsening, this exacerbates a potentially explosive situation.

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At Full Harvest, we are solving the food waste problem at the farm level. Our B2B platform matches growers with food companies to sell discounted imperfect and surplus produce that would otherwise have been discarded, creating 3 value chain benefits:

1) Additional revenue stream for growers

2) Significant reduction in wasted food and resources

3) Lower costs for healthy food production

A win-win-win for everyone!

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What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

Early this year, we launched the idea through our pilot program. Since then we have grown to include several large farms and buyers in just a few short months, saving a substantial amount of produce from going to waste, which required significant water to grow and would otherwise have created emissions.

What skills, input or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?

We would love input in the area of logistics, demand-supply matching, quality control, food safety control and UX/UI design of the platform.

Tell us about your work experience:

I am a passionate serial, social entrepreneur with over 10 years of experience in the logistics and food industries at both Fortune 100 companies (P&G, Maersk- world's largest logistics company) as well as high-growth start-ups (Organic Avenue). Since the age of 17, I have worked on several of my own start-ups, including a music education on-profit, which is still growing 14 years later. I hold an MBA from Wharton Business School and BA from the University of North Carolina- Chapel Hill.

This idea emerged from

  • An Individual

How far along is your idea?

  • It’s launched and we’re working on gathering more feedback – it’s existed for over 6 months


Join the conversation:

Photo of Ezgi Sengun

Stephen Lynn  perhaps this is an avenue you could look into? Getting surplus food from the source - farm. 


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