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We Are What We Eat Campaign

A campaign that can educate people that the food we eat, will become our part, so do not buy every thing you see.

Photo of Talha Tanvir
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That saying, “We are what we eat”, provides keen insight into our health and well being. Choosing whole plant based foods over refined processed foods has unequaled value as one of the components of a healthy lifestyle.

It promotes healthy Cooking at Home:

Healthy cooking at home puts you in charge of what you eat, how much you eat, and helps you provide meals that nourish your body. Statistics show that 56% of Americans eat at least three dinners prepared away from home and 40% eat meals not made at home. These meals eaten away from home are bought pre-made, through home delivery, take-out, drive-thru, dining out, deli, and other methods. There is a wealth of information that shows that we need to eat a healthy diet to prevent at-risk diseases such as cardiovascular, diabetes, cancers, high blood pressure, and obesity to name a few. We need to cut down on trans-fat, saturated fats, cholesterol, and sodium (salt)! Preparing meals at home is the right option in meeting this goal.


•Healthy cooking means healthy eating.

•What you eat affects your risk of obesity and other chronic diseases.

•Research shows that a diet having 5-10 servings of vegetables and fruit can cut cancer risk by 20% even before combined with whole grains and beans.

Strategy II: Exercise

Combining this healthy diet with exercise and weight control; the risk is further reduced by 30-40%.

Food Label Reading insight:

Be an informed consumer when food shopping by reading the food labels. Commercial food companies have other motives that outweigh nutrition. For instance, your taste buds are tricked when sugar, corn sweeteners salt and fat are added to enhance taste. Lower prices, means more business. Using small amounts of expensive ingredients, such as real fruit, vegetables, and nuts can reduce costs. Adding an artificial color agent to refined flour can bring the cost down instead of using whole wheat or another grain flour in baked goods.

This campaign inflate the servings sold at a lower price per unit meaning greater sales, at the same time adding more calories than one person needs. We have to educate people that if you want to eat healthy meals and the right serving size, you have to take the preparation into your own hands.

What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

We have a team, we will => Design a Challenge to enhance the campaign. => Target Diverse Groups => Find Families to Participate => Get Publicity for the Campaign => Purchase Supplies => Retention => Community Outreach => Test Food Waste Awareness Before and After the Campaign => Embrace Unawareness About Food importance

What skills, input or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?


Tell us about your work experience:

We are trying to provide evidence based scientific information, and educate about food security.

This idea emerged from

  • A student collaboration
  • An Individual

How far along is your idea?

  • It’s just been created! It’s existed for 1 day - 1 month

1 comment

Join the conversation:

Photo of Ma. Antonia Villacís Ce.

I think the image isn´t communicates your idea because it could be confused with a negative image and a little sexist.