In order to make consumers (children and adults alike) aware about food wastage, we thought it would be a great idea to create a game to change the average consumer's perception of which produce (Fruits or vegetables) is beautiful and which isn't. Globally, about 1.6bn tons of food is wasted. About 1/5th of it is dumped for not conforming to industry standard of perfection. Ugly looking produce (blemished and funny looking) are regularly abandoned in the field to save the expense of labour involved in harvest. Also Shoppers fixate on visually appealing food instead of nutritional value of the food.
The game would involve ugly (read: odd) looking vegetables which fight for the attention of the shoppers in a bid to get in the shopping cart. The user will have a selection of various characters (such as Komodo Karrot, Tarantino Tomato etc) to play the game.