OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

Chef Bruno - The supply expert on SmartFood

A smart supply service, to help businesses make the most of food that normally is waisted. (SmartFood: low price, high nutritional value).

Photo of Manuel Pardo
19 10

Written by

CHEF BRUNO - is a service that supplies smart food, while helping you to improve your restaurant menu.

Chef Bruno brings the advantages of SmartFood to the restaurants. Advantages like low prices, high nutritional value and public recognition for your contribution in lowering foodwaste. Furthermore, Chef Bruno can give expert advice to improve the supply management of your restaurant, and the attractiveness and variety of your menu. 



SmartFood - Crops with high nutritional value and low price (due to low aesthetic appeal or difficulty to be sold in the main supply chains)

SmartSupply - Supply chain that increases the cost-effectiveness of crops-supplies by cutting intermediaries and making the most of the food that normally is wasted in the regular supply chain.



A Collection Market Place - A platform designed to find actors, that would like to sell, move or collect smart food.

Through the platform Chef Bruno would deal SmartFood on a fair price, prioritising producers on short distance to cut with intermediaries and long distance supply chains. 

We have already identified actors that collect supply chain-waste crops at the central wholesale food market in Bogotá. 



Currently the smoothies are booming in Bogotá, and the biggest and most traditional restaurant sector are the “Home made food“ restaurants. Those would be our target market clients. 

What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

Early prototyping - showing the value proposition to restaurant managers or producers, food dealers or transporters. To see if they are in!

What skills, input or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?

Well, we would like to get guidance on how to test the viability of the idea. Also, this would be a complex business, What would be the ideal, low scale MVP? What would be the critical assumptions to validate?

Tell us about your work experience:

Strategic Designer for Innovation - Teaching entrepreneurship classes in a Business School, and working also in product Innovation, Social Innovation and Public Innovation projects/jobs.

This idea emerged from

  • An OpenIDEO Outpost or Chapter

How far along is your idea?

  • It’s just been created! It’s existed for 1 day - 1 month


Join the conversation:

Photo of Manuel Pardo

What do you think guys? let us know!
luisa covaria @DeletedUser Alex Alden 

View all comments