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10% Expensive Food (That Cause Obesity) For Overweight people

Food waste is not only on the ground, it is also in our bodies. Lets avoid obesity together with this campaign.

Photo of Talha Tanvir
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Written by

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Over the time the ratio of overweight people is increasing, Overweight is having more body fat than is optimally. Excess weight has reached epidemic proportions globally, with more than 1 billion adults being either overweight or obese in 2003. Later on this increased to more than 2 billion. Increases have been observed across all age groups. A healthy body requires a minimum amount of fat for proper functioning of the hormonal, reproductive, and immune systems, as thermal insulation, as shock absorption for sensitive areas, and as energy for future use. But the accumulation of too much storage fat can impair movement, flexibility, alter appearance of the body and can be considered as food waste

We suggest to sell obesity causing food at 10% more cost only for Overweight people to discourage and avoid food waste in body.

Overweight person can be detected by body mass index (BMI)

A BMI of 25 to 29.9 is considered overweight.

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We suggest that every persons BMI data should be predetermined and saved in his/her online account information of national ID card after every 6 months. During payment the data could be retried by grocery stores to increase 10% cost only on obesity causing foods. 

This Idea will force overweight people to go for diet food. Lets save this food for the underweight people that can't afford it.

What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

Overweight people pay to go for fat camps but the can't stop themselves from eating high calories food. so this campaign will automatically convert the way of investing in fat camps to the junk food. Eventually the they will stop buying those food materials that can be wasted in their body

What skills, input or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?


Tell us about your work experience:

We designed this concept to reduce the attraction of high calories food for overweight people

This idea emerged from

  • A student collaboration
  • An Individual

How far along is your idea?

  • It’s just been created! It’s existed for 1 day - 1 month

1 comment

Join the conversation:

Photo of Gertrude

Hi I think this is a good issue because of the seriousness of obesity, but my suggestion to you is to change that image because you are making fun of obese people to me with the girl and the cookie. People don't want to be made fun of. But this is up to you and just my input.