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The colours of our food system: a 2050 vision for big agriculture

In 2050 big agriculture will become an example on how to embody the colourful, inclusive, and interconnected essence of nature and humanity.

Photo of Laura Castrejon-Violante
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Written by

Lead Applicant Organization Name

LUGE Lab - University of British Columbia

Lead Applicant Organization Type

  • Researcher Institution

If part of a multi-stakeholder entity (i.e. team), provide the names of other organizations and types of stakeholders collaborating with you.

We have been working with farmers in the midwest USA, but at this point have not decided with whom we will be teaming up.

Website of Legally Registered Entity

How long have you / your team been working on this Vision?

  • 1-3 years

Lead Applicant: In what city or town are you located?


Lead Applicant: In what country are you located?


Your Selected Place: what’s the name of the Place you’re developing a Vision for?

Farms in Iowa

What country is your selected Place located in?

United States of America

Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.

We have not decide yet the specific farm/farmers we will be working with for this project.

Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.

Humans have converted ~12% of the earth’s ice free land surface area to grow crops, fuel, and fibre, and ~22% for grazing cattle, pigs, goats, sheep, chickens, and other forms of livestock. Agriculture represents the largest human land footprint on the planet. Rising demand for agricultural products is currently straining the Earth’s life supporting systems. Can big agriculture in the Iowa state can set an example on how to grow healthy and environmentally sustainable food by 2050? We believe it can.

Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?

The food system in the XXI century is a highly complex issue requiring a view that integrates multiple dimensions and aspects. Food availability, quality, access, utilization, and the stability of each of these components, all depend on agricultural production, employment, poverty, economic growth, climate, human health, biodiversity loss, water, pollution, consumption, and societal norms. With the research and the maps ( we have been creating and the work we have been developing with farmers in the midwest USA, we are confident that will be able to refine and propose a vision where big agriculture becomes part of the solution.

How did you hear about the Food System Vision Prize?

  • Email

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1 comment

Join the conversation:

Photo of Constanza Castano

Hi, Laura Castrejon-Violante ! Welcome to the Food System Vision Prize Community!

Please make sure you have reviewed your final submission through the Pocket Guide to support you through the final hours of wrapping up your submission. This will give you the most important bullet points to keep in mind to successfully submit your Vision.

Here is the link to the pocket guide:

All the very best for the Prize!

Warm regards,