BagiBagi Apps: Don't Let the Great Go to Waste
Create a zero food waste city by selling almost-expired food half price so everyone can have equal access to food.
Lead Applicant Organization Name
Center for Indonesia's Strategic Development Initiatives (CISDI)
Lead Applicant Organization Type
Small NGO (under 50 employees)
Website of Legally Registered Entity
How long have you / your team been working on this Vision?
Lead Applicant: In what city or town are you located?
Lead Applicant: In what country are you located?
Your Selected Place: what’s the name of the Place you’re developing a Vision for?
Jakarta, the capital city of Indonesia, covers a total area of 661.52 km^2
What country is your selected Place located in?
Describe your relationship to the place you’ve selected.
CISDI is a think tank full of young people who are committed to make great changes in our communities, especially related to health development. The organization was founded in Jakarta in 2014 and has produced policy analysis related to primary healthcare, sustainable food system, nutrition, and non-communicable diseases. We are gearing up to collaborate with others as showcased in our portfolio extended from a national program to international forum such as becoming the official implementing partner for the first EAT Asia Pacific Food Forum and initiated the Forum for Young Indonesians (FYI) in 2017 to put forward the discourse in realizing sustainable food system in Indonesia. With a well-maintained relationship with the provincial government of Jakarta where the government supported our school-based educational program on tobacco control, we optimize the current relationship between CISDI and regional government of Jakarta, to take a step further in addressing one of the most urgent problems Jakarta yet to tackle: food waste.
Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.
Jakarta is the capital city of Indonesia laid in the west part of Java island, the country’s most dense island. Its 661.52 km2 area is home to more than 10 million inhabitants (2017). During the day, however, Jakarta receives an additional 4.5 million commuters from its surrounding satellite areas, working and studying in the city.
Like other metropolitan cities, Jakarta is a busy city where most government’s institutions are located and major multinational and prominent start-up companies established their headquarters. As consequences of being the central point for economics, trade, and governance activities, Jakarta's development has been the most rapid and advanced compared to other cities in Indonesia – from Mass Rapid Transportation, Light Rapid Transportation, application-based public facilities reporting system, application-based food delivery trend, and many others. However, stretching out from the main business district, it is not a rare sight to observe slum areas with dense population. Besides population issues, Jakarta is often known for its air pollution, annual flood in January, and traffic congestion.
Despite its reoccurring problems, Jakarta remains a magnet for people from various regions in the country. Being a melting pot, the existing culture in Jakarta is the product of cultural assimilation, including food. As the number of food is heavily influenced from the variety of people residing in Jakarta – from traditional cuisines to international menu, people of Jakarta can get everything pretty easily. According to Nielsen (2016), 11% of respondents eat away from home at least once a day, and 44% of these buy food from street vendors.
Food delivery services were already worth some $641 million in 2017 and are projected to grow by 24% a year to 2022, mainly using online platforms (Statista, 2017). One of the key players in food delivery services is Go-Food, a division of the app-based ride-hailing company Go-Jek. Go-Food is one of the world’s biggest food delivery platforms, offering remote access to over 85,000 food outlets, including street vendors. The growing use of online applications in Indonesia is affected by the proliferation of the internet. Indonesians observe 150 millions of internet users and 355 millions of mobile subscriptions in 2019 alone (WeAreSocial, 2019). They spend more than 8 hours accessing the internet, and 3 hours 26 minutes accessing social media. This situation indicates the social behavior of Indonesians and Jakartans in particular: they like to socialize and chat about everything.
This trend also sets out a new behavior among middle- and higher-income urban residents: they are increasingly interested in accessing food products that are marketed as healthy. Demand is growing – slowly, and from a low base – for organic-labelled food, for lower-GI rice varieties, for fortified or supplemented versions of noodles and dairy products, and for sweetened beverages marketed as ‘healthy’, such as sports drinks and green teas. Alongside nutritional and health messaging, existing awareness of the negative environmental implications of foodstuffs such as palm oil is low.
What is the approximate size of your Place, in square kilometers? (New question, not required)
What is the estimated population (current 2020) in your Place?
Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.
The UN records that there is actually about 2,800 kcal per day per person available, however, there are still 842 million people suffering from undernutrition, while at the same time overweight or obese affecting 1.5 billion children and adults. On the contrary, one third of the food produced globally gets lost or wasted. Indonesia is the world’s second largest food waster. Around 13 million tons of food or nearly 300 kg of food per person each year are wasted. On the other hand, Indonesia is still facing a huge nutrition problem. Global hunger index in Indonesia is 21.9%, higher than Laos. There are still 19,4 million people undernourished, of which one in three Indonesian kids still suffer from stunting. Micronutrient deficiencies remain as a significant contributor to poor health outcome, with iron, zinc, and vitamin A deficiencies lingering as the “hidden hunger”, a key factor in maternal and child mortality.
Jakarta Food System : A Challenge in Ensuring Food Security
Jakarta, a capital city and a home for more than 10 million lives, holds more complexity in its food system. The Central Statistical Agency discovered that Jakarta’s agricultural area has decreased between 2005 until 2013, and its own food production can cover only 4% of its food demand. With the high population density and the rapid population rise, Jakarta is facing a crucial issue to ensure its food security. As defined by Food and Agricultural Organization, food security is achieved when it is ensured that all people, at all times, have physical, social and economic access to sufficient, safe and nutritious food, which meets their dietary needs and food preferences for an active and healthy life. On another note, food commodities contribute to the poverty level in Jakarta as much as 67.46% (March, 2019). Approximately, 365,000 people in Jakarta live under poverty and their lives are affected by their inadequacy to access food.
Ensuring food security means building the necessary aspects : availability, accessibility, utilization, and stability. In 2050, fulfilling these aspects will be a huge accomplishment, especially since Jakarta needs to find a way to produce accessible and affordable food for all its citizens. Taking one step at a time, putting up a focus on food accessibility is one suitable solution, considering the current condition.
It is also worth noting that Jakarta is a place with the highest waste production rate per capita—around 0.65-0.8 kg per person per day (Labtanya, 2016). These factors caused an uncontrolled waste production at the municipal level where Jakarta generated up to 7,000 tonnes of waste per day (National Planning and Development Agency, 2015). Going further, there are around 8,769 cafes and restaurants in Jakarta, whereas Jakarta Provincial Government stated that the commercial sector contributes to 29% of Jakarta’s waste. Food waste in urban settings has become a problem, particularly on the retail and consumer side.
Address the Challenges: Describe how your Vision will address the challenges described in the previous question.
We want to chip in our part in realizing Jakarta with zero food waste by creating BagiBagi, a mobile application that fights food waste by connecting customers to food vendors one hour before closing time, for meal discounts as high as 50 percent. BagiBagi, literally translated as sharing, allows customers to enter their location and explore nearby deals. Once they make orders, the GoJek (the largest food delivery service in Indonesia) will pick up their order at a time specified by the food vendors and deliver to them.
Enabling other stakeholders who do not own shops to contribute in fighting food waste, the app also provides share / donate features for wedding organizers and households who happen to have leftovers. The app will also connect users with nonprofit organizations (Garda Pangan, Foodsustainesia, Brotherfood, etc) who process and serve foods to those in need. The app will give the users information about the nonprofit’s work, mission, and impact to promote social accountability, while also allowing users to track their food journey.
The app will feature elements of game include points, badges, leaderboard, cleargoals, challenges, levels, progress, feedback and rewards with the goal to make reducing food waste more enjoyable to perform.
High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.
Encouraging people to use BagiBagi, we want to seize an opportunity to drive a new behavior amongst the Jakarta people: making sure there is no food waste in their kitchen. Given the amount of food waste produced by cafes and restaurants in Jakarta, cafe- and restaurants-owners in Jakarta become the main target users of BagiBagi. By selling as many almost-expired food as they could half price, cafes and restaurants will receive a significant amount of help from the communities to buy it instead of waste it. They will also have an outlet to whom they distribute food that doesn’t meet their quality control standard. As recognition, the local government of Jakarta dub them as green-partners of Jakarta due to their commitment to realising minimum to no food waste.
We expect the low food price to become one of the motivations for people to buy the almost-expired food. With the support of delivery service, people can order online and get their order delivered to their doorstep. On another note, BagiBagi offers additional bonuses and discounts to those regularly using the app, raise their points, placed top in the leaderboard, and share feedback to their vendors.
While gradually increasing the app usage amongst cafes, restaurants, wedding organizations, and hotels in Jakarta, BagiBagi also reaches out to communities and nonprofit organizations with interest and mission in solving food waste problems. This group will help distributing food to those in need from the cafes and restaurants. This way, BagiBagi also helps underprivileged groups to get access to food because BagiBagi doesn't let the great go to waste.
Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?
BagiBagi embodies the interconnectedness of environmental concern, dietary access, economics empowerment, cultural behavior, technology optimization, and policy reinforcement with the hope to create a sustainable food consumption in Jakarta.
Using BagiBagi, people see a possible outlet to whom they could allocate food surplus and distribute it to those in need which could possibly minimize the potential food waste. By 2050, we envision the food pickup and delivery service using several ways that impact the environment the least such as solar-powered e-bike and conventional e-bike.
By 2050, BagiBagi will expand its activities to municipality-based action and individual action where people could share their leftover food ingredients to help reduce municipality food waste. It will also help Jakarta overcome its inequality, especially in food access by involving the smallest unit of social members, families and neighbors.
BagiBagi envisions a changing behavior from excessive to responsible food consumption. It inspires people to endorse responsible consumption by sharing more to their communities. This vision can only be brought about with strong behavioral science to nudge the Jakarta people to adopt this behavior.
By 2050, BagiBagi could sell local products including food, clothes, cutleries, and household necessities via the application along with complementary information such as shelves-date, food price, the amount of nutrition it contains, the ingredients the products are made of, as well as the origin of ingredients or the producers. On top of that, BagiBagi will also diversify its features and campaign such as #BagiBagiBaju (literally translated as sharing clothes) to drive sustainable consumption beyond food consumption among the Jakarta people. Once every month, BagiBagi will install a pop-up store in strategic locations where people could access. The pop-up store will present selected vendors to participate and sell their products including ugly food in bulk, or to conduct clothes swap activities, as well as workshops to improve individual and communities’ awareness on sustainable production and consumption.
Technology has the power to help solve social issues, including food waste. By 2050, BagiBagi aims to implement real-time data utilizing the power of AI to detect and inform food surplus and share a massive notification to customers regarding the locations where the food can be attained, their shelves-date, the food price (adjusted by its shelves-date), and the amount of nutrition it contains.
By 2050, the local government of Jakarta is expected to become the core supporter of the app by providing certification not only to businesses but also individuals or home industries that have become BagiBagi app’s partners and distribute their food surplus to help fellow Jakarta people to gain sufficient food supplies. The Ministry of Social Affairs could also become one of the strategic partners in ensuring the equal distribution of food by implementing food vouchers for families living in poverty. The food vouchers can be used to buy nutritious food such as fruits, vegetables and milk, also clothes.
How did you hear about the Food System Vision Prize?