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Reducing Food Waste & enhancing nutrition with innovative solutions

Our vision is to reduce food waste and enhance nutrition with innovative solutions in Sub-Saharan Africa

Photo of David Matsiko
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Written by

Lead Applicant Organization Name

Bringo Fresh

Lead Applicant Organization Type

  • Small company (under 50 employees)

Website of Legally Registered Entity

How long have you / your team been working on this Vision?

  • 3-10 years

Lead Applicant: In what city or town are you located?

Kampala City

Lead Applicant: In what country are you located?


Your Selected Place: what’s the name of the Place you’re developing a Vision for?

Kampala City in Uganda, covers a total area of 184km^2

What country is your selected Place located in?


Describe your relationship to the place you’ve selected.

Kampala city comprises of a constantly growing middle class with increasing levels of purchasing power. However, most of these middle class citizens are living in their future income. The work environment for most corporates is stressful, with low pay. This has huge impact of the foods they consume everyday. Most middle income corporates, opt for fast foods with they deem convenient and affordable. This has resulted into low consumption of fruits and vegetables, and increasing cases of non-communicable diseases. 

On the other hand, commodity markets are filled with low quality fruits, and vegetables. Low quality is due to poor handling, transport and storage facilities. Most of the fruits and vegetables in commodity markets are over sprayed with chemicals (tomatoes), by farmers to make quick gains. We have observed, an increasing number of low income corporates buying these fruits and vegetables in commodity markets and on road sides, during evening hours. 

Bringo Fresh provides a holistic approach to employee wellbeing. We care about what our clients' eat and where it comes from. We to source fresh quality produce from farmers, and delivery it to all food buyers in Kampala city. In partnership with Body Pioneer, a wellness company in Finland, we will set up a wellness and nutrition centre in Kampala City, to help corporates live a healthy lifestyle. 

This will result into an innovative, healthy and productive population in kampala city. The incomes of working corporates will increase, and Uganda's economy will grow. 

Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.

Kampala is the capital and largest city of Uganda with a population of 1,659,600. It is located in the district of Kampala at 0°19′N 32°35′E, at 3,900 ft (1,189 m) above sea level. Kampala is popularly known as the city on many hills because it is extends over 10 hills. Kampala is the central administrative centre of Uganda and a big commercial city for nearly all East and Central Africa.

The city centre is a modern capital decorated with beautiful vegetation and bordered with great parks. There are lots of hotels, restaurants and hostels for people who wish to visit the country. Kampala now has a good mix of people from all over the globe and this has brought new diversity of food to Kampala. Due to its location on the shores of Lake Victoria, this has made it popular for water sport activities and fishing. It is also a door way to most of Uganda’s attractions like National parks, Game reserves, cultural sites and so on.

There are 3 means of public transportation in Kampala: Matatus, special hires and boda bodas (motorcycles). The fastest method is the boda bodas that you see all over the city. You won’t be in Kampala long before being propositioned by a Boda driver. You can get most anywhere on boda bodas for between Ugx 1,000 and 2,000. Matatus are a chain of minibuses that follow relatively specific routes all over the city and many other parts of the country.

Temperatures in Kampala range from 15.15 to 29.3 (Celsius). And the Rainfall in Kampala varies from 204.0 to 669.0 (mm/month).

There are a number of tourist destinations in kampala city. For instance the Kasubi tombs, where the remains of the Kings of Buganda were buried Uganda, Uganda Museum, Nommo art gallery, National Theatre, Cathedrals; Rubaga and Namirembe, Parliament of Uganda (and Independence monument).

Most people eat two meals a day: lunch and supper. Breakfast is often a cup of tea or porridge. Meals are prepared by women and girls; men and boys age twelve and above do not sit in the kitchen. Cooking usually is done on gas cookers, and charcoal stoves. Popular dishes include matooke (a staple made from bananas), millet bread, cassava, sweet potatoes, chicken and beef stews, and freshwater fish. Other foods include white potatoes, yams, corn, cabbage, pumpkin, tomatoes, millet, peas, sorghum, beans, groundnuts (peanuts), goat meat, and milk. Oranges, papayas, lemons, and pineapples also are grown and consumed. The national drink is Uganda waragi , a banana gin. There a number of companies that sale imported and local drinks. 

Kampala city houses rich ethnic diversity, which includes most of its population speaking three major languages - Bantu, Nilotic and Central Sudanic. Furthermore, the number of ethnic groups present in Kampala is very large, making it one of the most ethnically diverse cities in the region. The main ethnic group is called the Ganda, which makes up 16.9% of the population, followed by the Nkole, Soga and Kiga tribes, which make up 9.5%, 8.4% and 6.9% respectively. There are many other tribes; however, they constitute a very small percentage of the total population.

What is the estimated population (current 2020) in your Place?


Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.

Food Waste: Food waste represents a significant problem, economically, socially, and environmentally. Today, Uganda loses 20 million tonnes of food per year. On the farm alone, farmers lose up to 60% of the fresh produce annually. All this food is never eaten but goes to waste. This is due to lack of proper cold storage and transport facilities to support farmers.

Climate change: Climate changes exert adverse effects on agricultural productivity through a wide range of  meteorological  and hydrological  processes, including  increases  in the  atmospheric temperature affecting  rate of  precipitation and evaporation  resulting  in water scarcity, lack  of  predictability  of  weather  events  such  as  the  “seasonal”  rains  that  require farmers to plan cultivation, and  by  causing greater  frequency  of extreme weather events  that  can  cause  great  soil  and  crop  losses.  Climate  change  can  also  affect agricultural  productivity  indirectly through  elevating reproduction rate  and movement patterns  of  pests.  Moreover,  a rise  in temperature  or  drought  affects the  resistance of crops to disease

Farm size decline: Population is a threat  to  agricultural  development  by  causing increased  demand  for  land  as  well  as cropland conversion for urban expansion, industry, roads and other infrastructure at the expense  of  the  arable  land.  The estimated  loss  of  crop  land  due  to  conversion  into spaces for  non-agricultural purposes  in  developing  countries will  reach 30-60  million hectares by the year 2030

Inefficiencies in marketing channels: Most food businesses in kampala are still using the traditional model (Clients going to the market to shop). The do not advertise fresh produce online. This model is not convenient, with the increasing population in kampala city, and over crowding around commodity markets. This has a huge impact of the food system in Kampala city.

Lack of organised farmer groups (cooperatives): Out of 65 per cent of population into agriculture, only 9.6 percent is practicing commercial farming. Most farmers of fruits and vegetable, farm individually. This limits them from tapping into potential markets (export) in europe, USA, and Asia. 

Lack of irrigation facilities. Irrigation facilities are expensive, and therefore, farmers have to depend on weather patterns. This results into increasing food price fluctuations, and inflation that has a huge impact of Uganda's economy.  

Address the Challenges: Describe how your Vision will address the challenges described in the previous question.

Bringo Fresh is a two way business model (B2C, B2B) that sources fresh quality produce from farmers and delivers it to clients wherever they are, in quick time. Our fresh produce is organised in carefully selected boxes to ease shopping. Clients can add items of their choice to the box or can create their own boxes. We have specific delivery days in a week (Tuesday, Thursday, Saturday & Sunday), to allow us plan client's orders and avoid wastage.

Clients place their orders online through our platform, (website & mobile app) in advance (2 to 3 days) then we organise it fresh and deliver it direct to their door steps in quick time. Our Produce is washed, sorted and packed in boxes for delivery. For B2B, crates are used for delivery.

We deliver affordable fresh quality produce to our clients (Homes, Restaurants, Company kitchens, Commodity markets, Schools, Exporters, and Food Processors) wherever they are in quick time. This enables consumers to eat healthy, and food businesses to increase their profit margins. 

Bringo Fresh in partnership with Body Pioneer (Finland) will launch a wellness and nutrition programme for corporates. This will involve setting up a wellness centre and delivering fresh produce boxes to families every week. Companies will subscribe to this programme, to reduce medical insurance costs and improve employee productivity. 

Bringo Fresh in partnership with ARCH Emerging Markets Partners Limited will provide cold storage facilities to farmers in Sub-saharan Africa. 

High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.

Kampala city will be a clean city with a healthy population. Less food will be wasted, and less gas emissions every day. 20 boxes delivered to clients means 20 cars off the road.

Kampala city will be free of Plastic bags. We use recyclable cardboard boxes for delivery. 

Farmers and food wholesaler profits' will increase and consumers will enjoy organic fresh fruits and vegetables at a fair price. 

All food buyers will embrace Bringo Fresh as the best online digital marketplace that helps farmers and families to reduce wastage and enhance nutrition. 

Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?

Our vision is to help families and farmers to reduce food waste and enhance nutrition with innovative solutions. We want to save 1,000,000 tonnes of fresh produce by 2030. We want to reduce non-communicable diseases in Uganda by 5 per cent by 2030. 

Bringo Fresh is a digital marketplace, that enables our clients to shop fresh produce online with ease. Our fresh produce is organised in carefully selected boxes to ease shopping. Clients can add items of their choice to the box. We have specific delivery days in a week (Tuesday, Thursday, Saturday & Sunday), to allow us plan client's orders and avoid wastage.

Our digital platform (website, and mobile app) has two interfaces, the admin Interface for maintaining the application (tracking orders) and the user interface for performing specified business operations (Client registrations).

Our clients are often advised to place their orders the day before the delivery day, to allow us to plan and deliver the affordable best quality produce to their doorsteps in quick time. We have a team of riders that deliver our fresh produce boxes to our clients' doorsteps (home, or office) in quick time and delivery is free. We take a 10% commission of every transaction for home deliveries and 20% for all food businesses.

The response from 90 per cent of our clients has been very positive. It turns out that they are happy to pay a fair price for fresh quality produce. To our smallholder farmers, Fair prices are negotiated and set often a year in advance along with commitment to buy from them. And this has helped to reduce food wastage and improve incomes of the smallholder farmers.

The advantage of shopping with us, is that the client can save time and cost of fuel in travelling to the marketplace, as the items ordered are delivered at their doorstep. Also, the client will not have to worry about the quality as Bringo Fresh guarantees optimum quality. The client will enjoy the experience of shopping online sitting at home.

How did you hear about the Food System Vision Prize?

  • Email


Join the conversation:

Photo of Bullus Pindar Njani

That's very nice idea

Photo of Itika Gupta

Hi David Matsiko  Great to see you joining the Prize!

We noticed your submission is currently unpublished. Was this your intention? We'd love to have your submission included in the Prize. Even if you've not started populating your Vision just yet, by publishing your submission you can make it public for other teams in your region to see, get in touch and possibly even collaborate with you.

You can publish it by hitting the "Publish" button at the top of your post. You can also update your Vision at any time before 31 January 2020 by clicking on the "Edit Contribution" on top. If you need inspiration or guidance, take a look at the Food Vision Prize Toolkit.
Here is the link to the Prize Toolkit:

Look forward to seeing your Vision evolve through the coming weeks.