We will revolutionize how people deals with food, building smart cities with a susteinable food system
Describe your relationship to the place you’ve selected.
I was born in São Paulo, grew up during a period of great growth in the industrial sector, women went to the job market and food quality was degraded. As a wife, a mother, a decision maker for my family's well-being, I realized that I was responsible for the health of my children, husband and that I had made the wrong decisions over the years. I love living here because we are in one of the largest urban centers in the world, with access to culture, education, work, money. Here, things happen where people can realize all of your dreams!
Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.
Food Collapse - 1.3 Billion tons (per year) of food are wasted across the planet (30% of total production)
Unemployment in Brazil - 13 million unemployed people who do not work but looked for jobs (2018)
Organic Market - BRAZIL REGULATION (LAW OF THE ORGANIC) 2011. BRAZIL (2018) R $ 4 Billion (> 25% Over 2011)
With the increase in income and employment, the strong entry of women into the labor market (representing 49% of the workforce in 2010 - Ipsos Public Affairs), 48 million people from classes C and D migrated to classes A, B and C, there was a 38% increase in expenses with meals outside the home. Way of life: working, studying, leisure, taking care of the family which results in scarce time. They seek: lower prices, eat faster, sensoriality and pleasure with products that favor good experiences around food, health and well-being, products beneficial to physical and mental performance, convenience and practicality with ready or semi-ready products, easy to prepare , sustainability and ethics, low environmental impact, recyclable packaging, environmental seals. This public has more and more access to the internet (46.5% of Brazilians). Spend 31.2% of the family budget on food outside the home with a projection to increase to 37% by 2018 (USA and Europe spend 50%). Has the habit of buying via the web (28 Billion in 2013), in 2014, 40 Million bought via e-commerce for the 1st. This represents 30% growth over the previous year. Children and teenagers (generations Y and Z) grew up with the advent of industrialization of food, fast / junk food, but they are also environmentally conscious. Parents have been raising awareness, they want to improve their own and family food, they seek quality of life, with a return to their origins with respect for nature, waste reduction, without wasting time to be with family, leisure and personal care . We live in the era of the dilemma of modern women: they formed a family, they have children, they are responsible for the quality of the family's food, but they want time to dedicate themselves to work, children, husband and herself (personal care, studies), no have time to produce / prepare meals. These families are independent, live in large centers and there is no help from relatives to produce meals.
Unemployed: mainly, women aged 35 to 60 who are out of the job market or looking for quality of life, stay close to the family. They want to leave a legacy.
Small organic producers: seek for business professionalization, technological Support
Increased sales - greater predictability, reduction of Intermediate Commercial Chain - higher sales.
Non-governmental organization: seek to reduce hunger by donating products or raw materials, serving the street population or those with low living conditions.
Consumer: Family with children: babies from 6 months, children, teenagers and adults up to 59 years old. The mother must be economically active. Classes A, B1 and B2, 51% are women and 49% are men, 89.3% of the total population living in the regions where the business operates, 61.9% couples with children and 15.1% women with children.
Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.
The logistical and productive chain does not yet provide the democratization of access to this high quality product, which is extremely desired by families. In addition, there is the cultural challenge of education about what is an adequate, balanced diet, since two generations were created in an essentially industrial environment. Despite the regulation of laws on good practices in handling food, nutrition, against pesticides, there is still a great gap in education and consumer culture. The technology is still very insipid and does not offer convenience and information. The food waste caused by incorrect consumption could feed 100% of people who are hungry with at least 3 meals a day.
Address the Challenges: Describe how your Vision will address the challenges described in the previous question.
We are a food services hub that intermediates the relationship between consumers, production and logistics units (outsourcing prodution units - OPU´s) and certified organic small producers (COSP´s). We offer a technological platform that integrates these three audiences, optimizing the production and logistics chain, causing a reduction in the value of the product, being multichannel to take the product where the customer seeks. We also integrate with non-governmental organizations that take food to the homeless, through the donation of raw material not used in our products for the production of plant-based diets, stored within the requirements of the legislation.
We insert a public into the job market, fostering the economy, with low investment and bringing self-esteem and quality life to these families.
High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.
We stand for 4 United Nations Organization sustainable development goals:
2 - Zero Hunger and sustainable agriculture
8 - Decent Work and Economic Growth
12 - Responsible Consumption and Production
15 - Earth Life
People will live with much more respect and awareness, cities will have smart local micro economies with reduced consumption of fossil fuels for transportation, increased physical activity and use of other sustainable modes due to the limited chain path: certified organic producer - of the production unit - customer. Increased quality of life and health due to organic food, reduction of infant mortality, chronic diseases, climatic improvement due to the adequate and targeted disposal of: raw material, sustainable packaging. Reduced water consumption. Increase in per capita income, person to person sale, zero hunger.
Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?
In 2050, all consumption forecast, rural production projection and food manufacturing will be done by artificial intelligence and internet of things. Blockchain will do all the traceability of the production chain, developing smart cities and fostering the collaborative economy.