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Home grown vegetables delivered.

Photo of Aaron Kim
1 3

Written by

Lead Applicant Organization Name

Frmr App LLC

Lead Applicant Organization Type

  • Small company (under 50 employees)

Website of Legally Registered Entity

Currently unavailable

How long have you / your team been working on this Vision?

  • 1-3 years

Lead Applicant: In what city or town are you located?

Detroit Michigan

Lead Applicant: In what country are you located?

United States Of America

Your Selected Place: what’s the name of the Place you’re developing a Vision for?

1/3 Acre Urban farming. Micro farming in apartment complex min 600 sq ft.

What country is your selected Place located in?

United States of America.

Describe your relationship to the place you’ve selected.

Us Citizen.

Describe the People and Place: Provide information that would be helpful for an outsider who has never been there and may have no context about this Place to better understand the area.

There is nothing in the market where local growers are rewarded for their efforts. If vegetables were to be delivered the same way amazon delivers more people would be inclined to use the services. It’s just unfortunate how people chose not to because they feel like they are spending more for delivery. Frmr is going to revolutionize the future of work. Frmr will also be the future of grocery shopping. People say to me there are already apps out there that do this. I say I know. The goal isn’t to compete with them but to capitalize on their flaws. Instacart , our biggest competitors is just like Uber and lyft in that they don’t pay their workers that much. Frmr will ensure that our employees / partners get their fair share in pay. This is an abundance mindset that we often lose sight of. I am hoping to start a trend where Americans can benefit from their own land. This is the future I envision and hope to take it as far as it can go.

What is the estimated population (current 2020) in your Place?


Challenges: Describe the current (2020) and the future (2050) challenges that your food system faces.

Legality. I don’t see too many hurdles because there are no restrictions on being able to sell unprocessed food. Unprocessed foods would include lettuce, kale, carrots, turnip, cilantro, etc. We plan on marketing those vegetables listed above.

Address the Challenges: Describe how your Vision will address the challenges described in the previous question.

There are companies out there like Walmart that have had a stranglehold on small farmers. It has been mega conglomerates that do business with each other and it doesn’t allow regular Americans a stake in farming. Frmr will allow everyday citizens to grow vegetables and sell it to their community in a marketed box. It will compete with companies like Blue Apron / Fresh.

High Level Vision: With these challenges addressed, now provide a high level description of how the Place and the lives of its People will be different than they are now.

It will eliminate the need for customers to worry / stress about getting groceries. The trend these days is that delivery is the superior service. Amazon, a delivery service, has dominated local commerce. The only company that has survived the mass exodus has been Walmart. Walmart however does not have their hands clean in workers rights. They are known for abusing their employees and making people work unusual hours. Frmr will utilize delivery as a superior service by allowing consumers focus more on their health rather then how they are going to get their food.

Full Vision: How do you describe your Vision for a regenerative and nourishing food future for your Place and People for 2050?

We will ensure to around for the foreseeable future.

How did you hear about the Food System Vision Prize?

  • Conference/event

1 comment

Join the conversation:

Photo of Itika Gupta

Hi Aaron Kim   Welcome to the Prize Community!
It is interesting to see your business come together to build a Vision for fresh vegetables to people's doorstep.
How might you evolve your Vision to make it more inclusive and systemic for your local food system and its numerous stakeholders? You can find some guiding principles on Systems Thinking and inspiration in the Vision Prize Toolkit in Chapter 3 under Tools of Transformation. Here is the link to the Prize Toolkit:

Look forward to seeing your Vision evolve through the coming weeks.